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Creative Session: How to get involved in Measurement Month!

Session Leader: Elayne Phillips, Head of Strategy, Performance and Evaluation, Department for Environment, Food and Rural Affairs, UK Government.
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Day 2 Interviews with key speakers

Day 2, interviews with key speakers at the AMEC International Summit 2015 in Stockholm
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Jeremy Thompson Interview

Jeremy Thompson, CEO Gorkana and Chairman, AMEC at the AMEC International Summit 2015 in Stockholm
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Ben Matthews Interview

Ben Matthews, Head of Stategic Coms, Ebay at the AMEC International Summit 2015 in Stockholm
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Jim Macnamara Interview

Jim Macnamara, Prof of Comms, University of Tech, Sydney at the AMEC International Summit 2015 in Stockholm
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Elayne Phillips Interview

Elayne Phillips, DEFRA at the AMEC International Summit 2015 in Stockholm
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Alex Aiken Interview

Alex Aiken, UK Government at the AMEC International Summit 2015 in Stockholm
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Ben Levine Interview

Ben Levine, Ketchum at the AMEC International Summit 2015 in Stockholm
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Adam Mack Interview

Adam Mack, Weber Shandwick at the AMEC International Summit 2015 in Stockholm
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Nick Hindle Interview

Nick Hindle, McDonalds at the AMEC International Summit 2015 in Stockholm
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Paloma Escudero Interview

Paloma Escudero, UNICEF at the AMEC International Summit 2015 in Stockholm
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Welcome and Introduction

Barry Leggetter, CEO, AMEC and Summit Director Jeremy Thompson, CEO, Gorkana Group, AMEC Chairman, Robert Söderling, CEO, Retriever
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Making the final strategic push to anchor measurement

Stuart Smith, Global CEO, Ogilvy PR
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Trust me. Evaluation pays

Nick Hindle, Senior Vice President, UK Corporate Affairs & North West Division Strategy & Alignment, McDonald’s
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Measurement. It’s what’s for dinner. What beef and the Barcelona Principles have in common

Meredith Stevens, Director, Digital Strategy, National Cattlemen’s Beef Association, a contractor to The Beef Checkoff
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How measurement is helping to drive real change for children

Paloma Escudero, Director of Communications, UNICEF.
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Making Measurement Mainstream

Alex Aiken, Executive Director of Government Communications, HM Government UK.
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Cracking the code global to local

Rachana Panda, Director of Corporate Communications, South Asia, GE.