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Summit Opening Remarks

Summit Opening Remarks - video from AMEC International Summit 2016 in London.
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The numbers game! Football lessons for measurement (and forecasting)

The numbers game! Football lessons for measurement (and forecasting) - video from AMEC International Summit 2016 in London.
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Beyond Share of Voice - How new-style metrics got the attention of senior management

Beyond Share of Voice - How new-style metrics got the attention of senior management - video from AMEC International Summit 2016 in London.
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Launch of AMEC Integrated Evaluation Framework

Launch of AMEC Integrated Evaluation Framework - video from AMEC International Summit 2016 in London.
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Remembering Don - The Metrics Man

Remembering Don - The Metrics Man - video from AMEC International Summit 2016 in London.
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Transforming while Performing: Lessons Learned in the Midst of Change

Transforming while Performing: Lessons Learned in the Midst of Change - video from AMEC International Summit 2016 in London.
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Communications Measurement in a Bull or Bear Market?

Communications Measurement in a Bull or Bear Market? - video from AMEC International Summit 2016 in London.
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Embedding Measurement in Government Communications Campaigns

Embedding Measurement in Government Communications Campaigns - video from AMEC International Summit 2016 in London.
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Brands to Cash: Delivering results across the customer journey

Brands to Cash: Delivering results across the customer journey - video from AMEC International Summit 2016 in London.
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Proving Business Value - How measurement can make the case to protect your budget

Proving Business Value - How measurement can make the case to protect your budget - video from AMEC International Summit 2016 in London.
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Data at the Intersection of Strategy and Creative

Data at the Intersection of Strategy and Creative - video from AMEC International Summit 2016 in London.
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Blending Data and Insight to Fuel a Stakeholder Brand

Blending Data and Insight to Fuel a Stakeholder Brand - video from AMEC International Summit 2016 in London.
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Where is your company on the measurement journey v2

Where is your company on the measurement journey v2 - video from AMEC International Summit 2016 in London.