The importance of goal setting

Professor Tom Watson lays out the case for setting the objectives first. Everything else – including measurement – will then follow.

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Content is at the heart of everything

Jeremy Thompson, Managing Director of the Gorkana Group and Chairman of AMEC’s Licensing Committee. Protecting access to content is key to AMEC members success.

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Market Mix Modelling

David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and Global Research, on how we learned from client speakers in this session.

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Outputs and Outtakes

Donald K. Wright, Ph.D.., Harold Burson Professor and Chair in Public Relations, College of Communication, Boston, argues that the debate is set to continue.

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AMEC Valid Metrics

The Barcelona Principles outlawed AVEs. Ruth Pestana showcases AMEC’s replacement Valid Metrics guidelines. Until recently Vice Chair of AMEC’s North American Chapter.

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Impact of Industry Consolidation

A panel of industry leaders explore consolidation trends which include acquisition expansion within geographies.

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Global Social Media Measurement Standards

The biggest audience of the workshop day hear why social media “movers and shakers” Tim Marklein, Katie Paine and Richard Bagnall make the case to develop Global Social Media Measurement Standards.

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Proving your worth

Mark Westaby, Founder of Spectrum Consulting and AdsInsight, on why proving your worth is now more than just a £, $ or a Euro value

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