,

The importance of goal setting

Professor Tom Watson lays out the case for setting the objectives…
,

Content is at the heart of everything

Jeremy Thompson, Managing Director of the Gorkana Group and Chairman…
,

Market Mix Modelling

David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and…
,

Outputs and Outtakes

Donald K. Wright, Ph.D.., Harold Burson Professor and Chair in…
,

AMEC Valid Metrics

The Barcelona Principles outlawed AVEs. Ruth Pestana showcases…
,

Impact of Industry Consolidation

A panel of industry leaders explore consolidation trends which…
,

Global Social Media Measurement Standards

The biggest audience of the workshop day hear why social media…
,

Proving your worth

Mark Westaby, Founder of Spectrum Consulting and AdsInsight,…