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The importance of goal setting

Professor Tom Watson lays out the case for setting the objectives…
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Content is at the heart of everything

Jeremy Thompson, Managing Director of the Gorkana Group and Chairman…
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Market Mix Modelling

David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and…
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Outputs and Outtakes

Donald K. Wright, Ph.D.., Harold Burson Professor and Chair in…
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AMEC Valid Metrics

The Barcelona Principles outlawed AVEs. Ruth Pestana showcases…
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Impact of Industry Consolidation

A panel of industry leaders explore consolidation trends which…
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Global Social Media Measurement Standards

The biggest audience of the workshop day hear why social media…
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Proving your worth

Mark Westaby, Founder of Spectrum Consulting and AdsInsight,…
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Defining the future for AMEC

David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and…
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Education, growth and collaboration.

Peter Granat, President & COO, North America, Cision -- North…
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ROI - getting the language right

The message from the speakers is that a clear definition of ROI…
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AMEC at the heart of the communications tool-kit

Mike Daniels, Senior Consultant with Report International and…
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Embedding measurement in PR

Mike Daniels and Prof. Donald K. Wright, Ph.D., on the why it…