Workshop A

Title: How to embed social media measurement successfully within your business?
Presenter: Mazen Nahawi, President, News Group and President of FIBEP.
As requested in pre Summit research

Study after study reports that communications and media business leaders expect digital revenues to grow as clients increasingly see the huge potential of the digital landscape.

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Workshop B

Title: Valid Metrics – learning from the client view
Presenter: Mike Daniels, International Chairman of AMEC, Eve Stevens, Vice President, Insight & Analytics, Waggener Edstrom Worldwide and Colin Wheeler, Head of Insights and Analytics, EMEA, Waggener Edstrom Worldwide; Katy Shrimpton, Marketing Programme Manager, EMEA AND LATAM, Avanade

A hands-on workshop which uses the experience of a client’s progress in using AMEC’s new Valid Metrics methodology.

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Workshop C

Title: The Future of Media – a new addition to the Workshop Day programme.

Moderator: Jeremy Thompson, Managing Director, Gorkana Group and Chair, AMEC’s Content Committee
The Panel: Andy Brown, Chairman of Kantar Media; Peter Granat, CEO, Cision North America; Mazen Nahawi, President, News Group International; John Croll, CEO of Sentia Media; Jeremy Thompson, Managing Director, Gorkana Group (Moderator); Douglas McCabe, COO of Enders Analysis, London’s leading independent media and telecoms research firm.

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Workshop D

Title: How to make my firm or client company Barcelona Principles compliant?
Presenters: David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and Global Research; Andre Manning, VP, Global Head of External Communications for Royal Philips Electronics; Cindy Conner, Director Citizenship and Reputation Management, FedEx Corporation; David Kellis, Director of PR & Social Media, Clorox.

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Workshop E

Title: Interrogating the Request for Proposal (RFP) – a “how to” session
Presenter: K C Brown, head of Cision Global Analysts.

RFPs have become standard in business but responding to them can require creativity and persuasive skills. How do you tackle an RFP for a public relations project that doesn’t include measurement?

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Workshop F

Title: Progressing Outputs to Outcomes – How to add ‘Effect’ to your ‘Cause’ findings

Presenters: Dan Halliwell, Managing Director, Kantar Media, Ireland and Roger Jupp, Chairman, Millward Brown Ireland.

Dan Halliwell and Roger Jupp, Chairman of market research experts, Millward Brown Ireland, discuss the steps involved in integrating media evaluation with traditional market research methods.

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Workshop G

Title: “Social Media Analytics Does Not Have to Be Overwhelming”
Presenters: Margot Sinclair Savell, Senior Vice President, Global, Research+Data Insights and David Iannelli, President, Global, Research+Data Insights.

Margot and David discuss less-costly and less time-consuming ways to measure social media, through influencer identification and management.

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