In a new initiative, AMEC has announced it is developing a free to use tool to allow companies and organisations to see where they are on their measurement journey.
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International Association for the Measurement and Evaluation of Communication
Entries by AMEC
AMEC’s Global Business Insights Survey was the first industry survey to cover media intelligence and insights when it was launched 10 years ago.
The big winners in the 2018 AMEC International Communication Effectiveness Awards announced at a special ceremony at the end of the AMEC Global Summit, were CARMA and Isentia, each scooping two Gold awards and Cision scooping three Golds.
Communicators and marketers have long been trying to work out the rules of engagement with influencers – including how to collaborate, co-create and measure performance.
The AMEC Awards 2018 have been Announced!
Nearly seven in ten AMEC members said they could only compete effectively by investing in new technology, such as Artificial Intelligence (AI) and software development
Technology is having a significant impact on the measurement sector according to the AMEC Global Business Insights Study.
It’s time to forget the search for a PR measurement silver bullet, thinks AMEC CEO Barry Leggetter, as he prepares for the Global Summit in Barcelona in June.
AMEC’s succession planning team has compiled a shortlist from over 90 applicants for the position of AMEC CEO.
There’s a real international feel about the AMEC Global Summit in Barcelona, with delegates coming from 34 countries with still time for more nationalities to sign up – and definitely still room for YOU!!
AMEC has launched a special Global Summit SuperSaver booking rate for those unable to register at the Early Bird rate.
Measurement leaders from five global PR groups are taking part in a special workshop at the AMEC Global Summit.
AMEC is inviting expressions of interest from members to become Headline Sponsor of the 2019 Global Summit, the flagship global summit on communications measurement and evaluation.
The big story of the Cambridge Analytica/ Facebook scandal is being highlighted in a special AMEC Series workshop event in Stockholm.
The AMEC Global Business Insights Survey is still open with an extended deadline – have you taken part yet?
A major new educational initiative from AMEC to partner with major members in different countries continues to draw large audiences.
The PRCA has stated that “too many people still fail to embrace rigorous evaluation methods” after the PR and Communications Census 2018 revealed slow but positive progress.
Erin Salisbury, senior project manager for AMEC member Ketchum’s Global Research & Analytics team, has been named Young Professional of the Year by in the PRMoment Awards