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International association for the measurement and evaluation of communication
WINNER Aseem Sood
WINNER Golin & Asics – Desk Break
WINNER GOLIN
Gold DTEK – “Fight for Light” Installation Ruepoint & University of Limerick
Silver UNICEPTA & Automotive Client – Using Live Analytics to detect and respond to misinformation during a crisis
Gold PT Asuransi Astra Buana – Bridging the Gap : Customer Touch Point that Drives Garda Oto Renewal Ratio
Silver Onclusive & Medecins du Monde – Caring through action and rights, a new PR strategy
Bronze CARMA & Anonymous – CARMA: Measuring Luxury on a Budget for Rolls-Royce CARMA & CARMA’s Insights Series – The Reputation Economy: How CARMA Redefined Financial Intelligence
Gold Isentia & The Insular Life Assurance Company, Ltd. (InLife) – From Intuition to Intelligence: Charting InLife’s First Steps on a Transformative Measurement Journey Burson & Ipsen – Ipsen IMPACT measurement and competitive benchmarking platform
Silver Broadcast Revolution – Redefining ‘Impact’: A Broadcast Revolution Onclusive & La Maison de l’Artisan du Maroc – Using social insights to drive the value of Moroccan handmade goods across global markets
Bronze CARMA & Aston Martin – Aston Martin’s Measurement Evolution: From Data To Insights GlobalNews Group & Universidad Minuto de Dios – UNIMINUTO, finding purpose in communications Globetrack & National Authority For The Campaign Against Alcohol And Drug Abuse (NACADA) – A NATION FREE FROM ALCOHOL AND DRUG ABUSE PT Astra International Tbk – Astra Communications Management System (ACMS) & AMEC’s Integrated Evaluation Framework Infomedia Norge AS & Aker Qrill Company and Storm Communications – Same Species, New Standards: Aker Qrill Company’s First Step into Structured Evaluation
Gold Fullintel & Bell Flight – From Trade Shows to Capitol Hill: How Bell Textron’s Media Impact Score Powers Global Strategic Communications Across 1,000+ Stakeholders
Silver Fullintel & Genesys – From Fragmented Metrics to Single Source of Truth: How Genesys Revolutionized Global PR Measurement Across 11 Countries with Media Impact Score
Bronze CARMA & CARMA’s KSA Reputation Series – Beyond the Headlines: A Data-Led Look at Saudi Arabia’s Evolving Reputation CARMA & CARMA’s Driving Change Series – Thought leadership in overdrive: CARMA analyses the rise of Chinese automakers Infomedia Norge AS & Aker Qrill Company and Storm Communications – Seven Markets, One Industry: A Deep Dive into Global Krill Coverage Commetric & Anonymous client – Measuring reputation and internal alignment across international markets FleishmanHillard TRUE Global Intelligence & Confidential Consumer Technology Client – Global Cross-Channel Product Launch Reporting
Gold Fullintel & Bell Flight – Aviation Communications Revolution: Bell Textron’s Predictive Media Impact Score Methodology Transforms Industry Measurement Standards
Silver CARMA & Wellcome – From Measurement to Meaning: Building MEL Confidence at Wellcome
Bronze Burson & Ipsen – Ipsen IMPACT measurement and competitive benchmarking platform FleishmanHillard TRUE Global Intelligence and Abacus Insights Partners & Salesforce – The Comms Impact Model powering Salesforce’s unique AI edge Onclusive & Medecins du Monde – Caring through action and rights, a new PR strategy
Gold Golin & ASICS – Desk Break Commetric & Novartis – Integrated financial communications measurement – new integrated methodology combining AI-based text analysis, media sentiment, benchmarking, and market reaction analysis Edelman DXI – Trust Impact
Silver CARMA & CARMA’s KSA Reputation Series – Beyond the Headlines: A Data-Led Look at Saudi Arabia’s Evolving Reputation Isentia & SM Supermalls – SM Supermalls: Evidence-Led Strategy Drives Mall Visits Fullintel & Danone – “How Advanced Metrics Transformed Danone Canada’s Strategic Communications Intelligence.” Onclusive & SNCF – Paris 2024 Olympic Games, a game changer for mass-transit leader SNCF FleishmanHillard TRUE Global Intelligence & State Farm – Earned Impact: Data-Driven PR Evolution Inside State Farm® CARMA & Specsavers – Seeing the Bigger Picture: Building an Integrated, Smart and Agile Measurement Framework at Specsavers
Bronze Fullintel & Genesys – Global Integration Excellence: How Genesys Unified Multi-Channel Measurement Across 11 Countries with Cross-Platform Intelligence
Gold Golin & Mountain Dew – Super Bowl Golin & ASICS – Desk Break PT Pertamina (Persero) – Sustainability Pertamina (SUPER) Campaign European Bank for Reconstruction and Development (EBRD) – Less is much more: the EBRD’s journey to COP29 from COP28 Acorn Strategy & MOTN – Out of This World CARMA – CARMA’s Insights Series – The Reputation Economy: How CARMA Redefined Financial Intelligence Onclusive & SNCF – Paris 2024 Olympic Games, a game changer for mass-transit leader SNCF UNICEPTA & Automotive Client – Turning the Tide: How Insight-Driven Measurement Transformed the Brand Relaunch of the Year UNICEPTA & Nissan AMIEO – Behind the Numbers: Media Insights on Nissan’s H1 Results Communication and Transformation Challenge Omnicom Public Relations Group & AstraZeneca – From Awareness to Action: The Measured Path to Brand and Health Impact
Silver Hard Numbers & FixMyCar – Driving measurable brand awareness and incremental customer demand with “bodgeflation” DTEK – “Fight for Light” Installation Edelman DXI & Nokia – Mobile World Congress Real-Time Insights FleishmanHillard TRUE Global Intelligence & Salesforce – Measurement Powers Salesforce’s Biggest Annual Event CARMA & Aston Martin – Measuring Desire: How Aston Martin Brought the Vanquish to Life Through Data PT Pertamina (Persero) – Pertamina Employee Community in Action (Komunitas Bergerak)
Bronze University of Toronto – A Conversation with a Nobel Laureate
Gold Ketchum & United Airlines – Charting the Course: The Data-Driven Blueprint for Internal Communications Success at United Airlines Shell – How an integrated staff communications measurement programme helped Shell navigate change with confidence
Silver Edelman DXI & Nokia – Global Leadership Team Reporting
Bronze PT Kalimantan Prima Persada & KPP MINING – #SayaBerbudayaSafety
Gold Golin & Nestlé Malaysia – MAGGI® Sah Malaysia: For Malaysians, By Malaysians
Silver Acorn Strategy & Saudi Global Ports – Gateway to Growth
Bronze CARMA & Specsavers – Seeing the Bigger Picture: Building a Smart, Agile Measurement Framework to Improve Storytelling at Specsavers Organisation for Economic Co-operation and Development – OECD – OECD WISE How’s Life – Organisation for Economic Co-operation and Development
Gold FleishmanHillard TRUE Global Intelligence & Client – MaX: Global Analytics at Scale through Automation
Silver Commetric & Novartis – Financial impact intelligence – Reinventing earnings comms evaluation through AI, integrated data and competitor benchmarking UNICEPTA & UBS – Beyond Human: Human Insight at AI Speed – UNICEPTA and UBS Redefine Media Intelligence FleishmanHillard TRUE Global Intelligence & Various – AI Audience Intelligence Fueled by Validation, Not Vibes Meltwater & Microsoft – Revolutionizing measurement with AI for PR and communications Ketchum – National Chicken Council – Advancing Authority: NCC’s AI Search Optimization for the Next Era of Discovery
Bronze UNICEPTA & Estée Lauder – Authentic Glow Up: Estée Lauder’s Influencer Loop Delivers Measurable Retail Impact Identrics & Medianet – R.E.A.L Impact Score: Replacing AVE with AI-Powered, Outcome-Based Measurement
Gold Isentia & The Insular Life Assurance Company, Ltd. (InLife) – From Legacy to Leadership: Powering InLife’s Brand Evolution Through Social Media Intelligence Methods+Mastery & Google – Quantifying dev love: Google’s innovative approach to brand health
Silver Fullintel & WuXi Biologics – Driving Strategic Social Media Optimization via Competitive Analysis for WuXi Biologics
Bronze Ketchum & Delta Faucet – 2024 Amazon Fall Savings Influencer Program Big Valley Marketing & Responsive – Building the SRM Category: Responsive’s Data-Led LinkedIn Transformation Onclusive & Danone Argentina – Uncovering rich and actionable social insights on consumer attitudes towards innovative ingredients
Gold FleishmanHillard TRUE Global Intelligence & Amazon Ads – Segment to signal: The innovative approach powering Amazon Ads audience-centric strategy Edelman DXI – Trust Impact Broadcast Revolution – Redefining ‘Impact’: A Broadcast Revolution Commetric & Novartis – How Novartis and Commetric redefined stakeholder strategy with the 3Rs framework and LLMs: A tech-driven blueprint for stakeholder research and measurement at scale FleishmanHillard TRUE Global Intelligence & State Farm – How State Farm® Correlates Earned Media to Reputation
Silver Burson & Ipsen – Ipsen IMPACT measurement and competitive benchmarking platform CARMA & CARMA’s Reputation Insights – Reputation by CARMA: A Global Framework for Proving Comms Impact Edelman DXI – Artificial Intelligence Measurement Index
Bronze /prompt. & Miebo – Future proofing your brand strategy with Generative Engine Optimization Citypress & Multiple – LinkedIn Impact Score – A Bespoke Framework for Measuring Executive Influence
Gold Acorn Strategy & Ruya Bank – You’ve Got Better Things To Do
Silver CARMA & CARMA’s Driving Change Series – Thought leadership in overdrive: CARMA analyses the rise of Chinese automakers Ketchum & Deloitte – Top 100: engagement and responsiveness tracker CARMA & CARMA’s KSA Reputation Series – Beyond the Headlines: A Data-Led Look at Saudi Arabia’s Evolving Reputation
Bronze Big Valley Marketing & Broadcom – Shaping the AI Narrative: How Broadcom’s Communications Strategy Drove Market Leadership CARMA & CARMA’s Insights Series – The Reputation Economy: How CARMA Redefined Financial Intelligence Onclusive & Assogestioni Servizi – Driving Strategic Visibility: Measuring the Impact of Italy’s Leading Asset Management Event
Gold Golin & ASICS – Desk Break Smoking Gun & Philips / Versuni – Cooking up a comeback
Silver Meltwater & Neuro – Neuro Tribes Analysis Acorn Strategy & MOTN – Out of This World Maverick Indonesia & Anonymous Client – Turning Signals into Sales: How a Data-led Campaign Delivered Real Impact /prompt. – The Value of Earned Media & Measuring its Impact to Sales Ketchum & American Pistachio Growers – From Broad to Bold: How Data-Driven Profiling Transformed Global Pistachio Communications
Bronze Hard Numbers & FixMyCar – Driving measurable brand awareness and incremental customer demand with “bogeflation”
Gold Ketchum & Leading independent scientific research institute – Combating Science Misinformation to Build Institutional Trust
Silver Infomedia Norge AS & Plan- og bygningsetaten, Oslo commune – Reframing Bureaucracy: Oslo’s Planning and Building Agency’s Path to a Stronger Public Image Methods+Mastery & AARP Advocacy – Keeping AARP Advocates’ finger on The Pulse of cultural intelligence to deepen advocacy social engagement efforts
Bronze Retriever & Danish Society for Nature Conservation – Cutting Through the Noise: How Retriever Elevated Denmark’s Green Agenda Through Data-Driven Dialogue CARMA & Wellcome – From Measurement to Meaning: Building MEL Confidence at Wellcome Organisation for Economic Co-operation and Development – OECD – Non-members Survey – Organisation for Economic Co-operation and Development A Data Pro & EU Delegation to Syria – From Data to Policy: How Real-Time Media Monitoring Transformed EU Communication in Syria UNICEPTA & Sport Positive – Scoring for sustainability: measuring sport’s influence on public discourse
Gold ConceptBIU & Future Generali India Insurance – FGII POWHER- Empowering Women to Design Their Own Health Insurance
Gold Retriever & TrygFonden – Democratising the Public Opinion on Artificial Intelligence
Silver UNICEPTA & Sports Positive – Beyond the Field: Measuring sport’s role as a catalyst for change in social and environmental matters
Gold Isentia & The Insular Life Assurance Company, Ltd. (InLife) – From Insight to Impact: Steering InLife’s Brand Evolution with Data-Driven Communications
Silver Golin & Nestlé Malaysia – MAGGI® Sah Malaysia: For Malaysians, By Malaysians Onclusive & Samsonite – Leveraging social media listening to drive service and product improvement in APAC and the Middle East
Bronze CARMA & Anonymous – CARMA: Research to inform strategy
Gold Golin & ASICS – Desk Break
Silver UNICEPTA & UBS – Accelerating Results: UBS’s Integrated Approach to Research, Planning, and Media Measurement CARMA & An anonymous beauty brand – The beauty of insight: How a UK beauty set new evaluation standards CARMA & An anonymous beauty brand – The beauty of insight: How a UK beauty set new evaluation standards
Bronze Commetric & Novartis – Using research and data to shape Novartis’ stakeholder engagement strategy Tangerine Communications & Specsavers – Best Worst Team CARMA & Wellcome – From Measurement to Meaning: Building MEL Confidence at Wellcome Ruepoint & University of Limerick – University of Limerick Ruepoint & Anonymous – Rebrand & Transformation of National Utility Company
Gold Onclusive & Danone Argentina – Most effective planning, research and evaluation: Latin America Edelman Data & Intelligence & Arcos Dorados Argentina – A Journey from Origin to Table GlobalNews Group & Universidad Minuto de Dios – UNIMINUTO, Finding purpose in communications
Gold Acorn Strategy & Ruya Bank-You’ve Got Better Things To Do
Silver Acorn Strategy & MOTN – Out of This World CARMA & CARMA’s Driving Change Series – Thought leadership in overdrive: CARMA analyses the rise of Chinese automaker Onclusive & La Maison de l’Artisan du Maroc – Using social insights to drive the value of Moroccan handmade goods across global markets
Bronze Acorn Strategy & Saudi Global Ports – Launching the Multipurpose Terminals CARMA & CARMA’s KSA Reputation Series – Beyond the Headlines: A Data-Led Look at Saudi Arabia’s Evolving Reputation CARMA & Dubai Future Foundation – Mapping the Future: Media Impact of Dubai Future Foundation’s Global 50 Report
Gold Golin & Grubhub – Special Delivery: Delivering Loyalty for a Lifetime
Silver Ketchum & Clorox – Clean Feels Good: Demonstrating the Power of Clean Through Science
Bronze CARMA & SAS – Transforming Data into Action: CARMA’s Strategic Blueprint for SAS Innovate 2025 Meltwater & Neuro – Neuro Tribes Analysis
Gold FleishmanHillard TRUE Gobal Intelligence & Amazon Ads – Live intelligence, lasting impact: How the Amazon Ads social strategy was rebuilt
Silver Commetric & Novartis – Using research and data to shape Novartis’ stakeholder engagement strategy Globetrack & Kenya Civil Aviation Authority – Approved Maintenance Organizations (AMOs) Onclusive & Samsonite – Leveraging social media listening to drive service and product improvement in APAC and the Middle East CARMA & CARMA’s KSA Reputation Series – Beyond the Headlines: A Data-Led Look at Saudi Arabia’s Evolving Reputation
Bronze CARMA & Anonymous – CARMA: Big Impact on a Budget CARMA & Dubai Future Foundation – Mapping the Future: Media Impact of Dubai Future Foundation’s Global 50 Report Edelman DXI & Confidential – Trust Impact Meltwater & Neuro – Neuro Tribes Analysis UNICEPTA & Sports Positive – Game changers: using data to amplify sport’s role in climate action
Gold Fullintel & Hackensack Meridian Health – From Volume to Value: How Predictive Metrics Transformed Brand Measurement at Hackensack Meridian Health
Silver CARMA & Wellcome – From Measurement to Meaning: Building MEL Confidence at Wellcome European Bank for Reconstruction and Development (EBRD) – Less is much more: the EBRD’s journey to COP29 from COP28 Onclusive & OTTO – Unlocking Deeper Communication Insights for OTTO UNICEPTA & ZF Group – Shifting Gears: How ZF Transformed Monthly Metrics into Strategic Media Intelligence Vuelio & Marie Curie – From Volume to Value: Embedding Impact in PR Measurement
Bronze Broadcast Revolution – Redefining Impact: A Broadcast Revolution CARMA & Anonymous beauty brand – The beauty of insight: How a UK beauty improved its evaluation standards Ruepoint & Anonymous – Rebrand & Transformation of National Utility Company UNICEPTA & UBs – Redefining the Measurement Journey: UBS’s Leap to AI-Powered, Real-Time Communications Insights
Gold Broadcast Revolution – Redefining ‘Impact’: A Broadcast Revolution
Gold FleishmanHillard TRUE Global Intelligence & Iowa Economic Development Authority – Soul 2.0/Give Your Life a Promotion
Gold SM Supermalls – SM Supermalls: Evidence-Led Strategy Drives Mall Visits
Gold Banco Popular Dominicano – Scholarship program Excelencia Popular
Gold eMedia Monitor GmbH & Ministry of Media, Saudi Arabia – Measuring progress towards Saudi Vision 2030 – Ministry of Media and eMedia Monitor
Gold Shell – How Trust 2.0 helped drive change in Shell
Gold McDonald’s Corporation – Applying Insights to Mitigate Geopolitical Risks SM Supermalls – SM Supermalls: Evidence-Led Strategy Drives Mall Visits
Winners CARMA Golin
Highly Commended McDonalds Corporation UNICEPTA
Winners Medianet
Highly Commended Hotwire
Winner Hard Numbers
Executive Of The Year Winner Angela Dwyer Esther Kagiri
Highly Commended Giuseppe Polimeno
Young Professional Of The Year Winner Abbi Merz Denzel Pratt Maria Talakina
Highly Commended Alexis Lobaina Angus Nguyen Kai Niehus
Winner Divika Jethmal