Categories for Media Intelligence, Research & Insights Companies

Most impactful client recommendations arising from a measurement study
Argus de la Presse for Peugeot – Launching the 308 GTI
Buho for Manolo Duque – Primero la Gente (People First)
CARMA for Jaguar Land Rover MENA – Media segmentation to achieve target KPIs
Commetric for International Diabetes Federation (IDF ) – “Using PR research to inform policy, positioning and stakeholder engagement”
Gorkana/Cision for Cleveland Clinic
Isentia for Y&R New Zealand – Big Change Starts Small
Kantar Media GmbH (Germany) for Vodafone GmbH (Germany) – Leveraging on the challenger position: Qualitative Impact Measurement and Meaningful Benchmarking for Vodafone
Mediastow for Abu Dhabi Racing – Social Media Evaluation (UAE Racers)
Mediastow for Samra Jewellery – UAE Jewelry Media Exposure
PRIME Research for AbbVie – Hepatitis C: Communicating the cure

Best measurement of a consumer campaign
Argus de la Presse for Peugeot – Launching the 308 GTI
CARMA for Toyota Lexus Middle East – Toyota Land Cruiser Launch
SOCIALEYEZ for Canon Middle East & Africa – EOS 750D #ComeSeeMyArabia
SOCIALEYEZ for Tim Hortons – Tims Treats
Gorkana /Cision for Cleveland Clinic
Isentia for a Petcare company – Accentuating the Positives of Pet Ownership in Australia

Best measurement of a not-for-profit campaign
Gorkana for UNICEF and Bill & Melinda Gates Foundation – UN General Assembly
Isentia for Mission Australia – #NoticeUS – Family Homelessness Awareness Campaign
Ornico for The CEO SleepOut Trust – The CEO SleepOut – Rise to the challenge
Publistat for Jan-Willem Wits / Stichting Straatnieuws Utrecht (SSU) – Interviewing Pope Francis

Best measurement of a public sector campaign
Acceso – Election talks tracking
Evidence (Manning Gottlieb OMD) for HM Revenue & Customs – Self Assessment 2014/15
Gorkana for Department for Culture, Media and Sport (DCMS)
Gorkana for NHS Blood and Transplant
Infomedia for an anonymous client
Isentia for Y&R New Zealand – Big Change Starts Small

Best measurement of a business to business campaign
Commetric for EY – Commetric and EY: Media Evaluation of EY as a thought leader in the Entrepreneurship conversation
Gorkana for Zurich
Newton Media for Czech National Bank – Winning the Monetary Policy Debate

Best use of integrated communication measurement/research
Barbaricum LLC for U.S. Army, Office of the Chief of Public Affairs – Meet Your Army: A New and Improved Toolbox to Measure Army Outreach
Gorkana for NHS Blood and Transplant
Interfuse Communications Research and Analytics for Hewlett Packard Enterprise – HPE Matter: Using Digital Analytics to Assess Lead-Generation
Ketchum Global Research & Analytics (KGRA) for Clorox – When Things Go Viral!

Categories for PR Consultancies and In-house Communications Teams

Most effective consumer PR campaign
Beattie Communications for Specsavers – Twiggy for Aurora
Cohn & Wolfe London for Colgate-Palmolive – Colgate Max White Expert White Launch
Golin for First Great Western – Return to Great Western Railway
Howorth Communications/Ogilvy PR Australia for Ancestry – Ancestry DNA
Ogilvy PR for Tommy Hilfiger – How We Helped Tommy Hilfiger Score the Perfect Touchdown in China
Pegasus for Thornton & Ross – Helping those with eczema to manage better
Porter Novelli London for Almond Board of California – The Almond Board of California Snack Happy Challenge
Red Consultancy for Federation of Bakers / Flour Advisory Bureau – Carbs Before Marbs
Red Consultancy for Heathrow – Stephen Fry’s Guide to the UK
Red Consultancy, Leo Burnett London and Aiken PR for McDonald’s – McDonald’s ‘Better Play’ grassroots community football programme
Red Consultancy for RNLI – Keeping the RNLI on the water
Westminster City Council and Westco Trading Ltd – A marriage made in heaven: cementing Westminster as the nation’s weddings and civil partnerships capital

Most effective B2B PR campaign
FleishmanHillard and SAP for SAP – Run Simple
Howorth Communications/Ogilvy PR Australia and The Factuary for SAP Australia – “Mining Australia’s digital experience gap with SAP: a world-first study”
LEWIS for SAS – Unlocking the value of data How LEWIS delivered measurable business impact for analytics leader, SAS UK & Ireland
Ogilvy PR for Canon – A Printer for Heroes

Best campaign in the public and not-for-profit sectors
Department for Business, Innovation and Skills (BIS) – Business is GREAT Britain
Department of Health – Time to Change
Department of Health, Public Health England and NHS England – Stay Well This Winter – an integrated measurement approach
Intelligent Conversation for United Kingdom Homecare Association (UKHCA) – Save our homecare: a social media petition
Met Office – Naming Our Storms
NHS Blood and Transplant – Better Left Unsaid
NHS Blood and Transplant – Missing Type
National Institute for Health and Care Excellence – Menopause – Women don’t need to suffer in silence
Ogilvy PR Australia for Al Jazeera English – The release of Peter Greste
Oglivy PR, Beijing for VisitBritain – CH Visit Britain Campaign
Two Social for Mission Australia – #NoticeUs Campaign
UNICEF – Missing Childhoods and #BringBackOurChildhood
University of Technology Sydney (UTS) for Multicultural Health Communication Service (MHCS ) – Evaluation of the Pink Sari Project
Westminster City Council and Westco Trading Ltd – Bringing Superfast Boardband to the City of Westminster

Categories for all (Media Intelligence, Research & Insights Companies / PR Consultancies and In-house Communications Teams)

Best multi-market reporting
CARMA for Audi Middle East – Audi PR measurement report upgrade
CARMA for Samsung Electronics, MENA HQ – Samsung MENA CEM Analysis Report
Gorkana / Cision for Ricoh
Gorkana for Leading technology company
Gorkana for Newmont Mining
Gorkana for Zurich
Meedius International for Coca-Cola (Central South-East Europe region) – Pocket Analysis for Executives
PRIME Research for AbbVie – Hepatitis C: Communicating the cure
PRIME Research for Honda Motor Europe – Launching Honda into the European SUV market
Retriever for Maersk Group – Maersk instant multi-market financial media analysis
UNICEF – UNICEF Measurement FrameworkA Year of Learning

Innovation Award for new measurement methodologies
Acceso – Election talks tracking
Barbaricum LLC for U.S. Army, Office of the Chief of Public Affairs – Meet Your Army: A New and Improved Toolbox to Measure Army Outreach
CARMA for Samsung Electronics, MENA HQ – Samsung MENA CEM Analysis Report
Commetric for International Diabetes Federation (IDF )- “Using PR research to inform policy, positioning and stakeholder engagement”
Ex Libris MRA for VimpelCom Ltd – “Who are these people?”: Determining Sociological Trends by Applying Media Measurement Tools
FleishmanHillard Fishburn under the Omnicom agency group
Kantar Media GmbH (Germany) for Vodafone GmbH (Germany) – Leveraging on the challenger position: Qualitative Impact Measurement and Meaningful Benchmarking for Vodafone
Ketchum Global Research & Analytics (KGRA) for Cleveland Clinic – Strategic Communications 2.0
Ketchum Global Research & Analytics (KGRA) for U.S. Farmers & Ranchers Alliance – Why Sustainability Matter
Mediastow for Embraer / BASF – PR ROI System (RIPE)
Ogilvy PR for Mozilla Firefox – Connecting Content to KPIs: Defining a Data-Driven Strategy for Mozilla Firefox
OneVoiceConnect for Philips – Designing Social Systems of Insight for Philips

Best use of social media measurement
1000heads for Currys PC World – A British take on Black Friday
Blue Marble Enterprises, Inc. for South Metro Fire & Rescue – Engaging the Right Audience
CARMA for Landmark International – Landmark International report
FleishmanHillard Fishburn under the Omnicom agency group: OneVoiceConnect for Philips – Designing Social Systems of Insight for Philips
Gorkana for UNICEF and Bill & Melinda Gates Foundation – UN General Assembly
Isentia for Harbour City Estates Limited- Where’s Wally? – The Happiness Hunt Project @ Harbour City
NHS Blood and Transplant – Better Left Unsaid
Ogilvy PR for Mozilla Firefox – Connecting Content to KPIs: Defining a Data-Driven Strategy for Mozilla Firefox
PR News Partners for Comunica – Real Time PR
SOCIALEYEZ/CARMA for Dubai Holding – Dubai Holding Analysis Report

Plain English Award for simplicity in campaign effectiveness measurement and reporting
CARMA for Toyota Lexus Middle East – Toyota Lexus Weekly Dashboard
Isentia for Y&R New Zealand – Big Change Starts Small
Meedius International for Coca-Cola (Central South-East Europe region ) – Pocket Analysis for Executives
Ogilvy PR, Shanghai for Jala Group – Anti Tomorrow. Live Young

Best use of a measurement framework
Gorkana for Newmont Mining
Interfuse Communications & Digital Research and Analytics for Hewlett Packard Enterprise – HPE Matter: Using Digital Analytics to Drive Lead-Generation
Ketchum Global Research & Analytics (KGRA) for General Mills – Standardizing PR Measurement Across Multiple Brands
UNICEF – UNICEF Measurement Framework – A Year of Learning
University of Technology Sydney (UTS) for NSW Department of Premier and Cabinet – Evaluation of the ‘Stoner Sloth’ Cannabis Campaign

Best use of measurement for a single event
Commetric for EY – Media Evaluation of EY as a thought leader in the Entrepreneurship conversation
Infomedia for FINANS – CEO Superbrands
OneVoice Connect for Philips – Developing Philips’ Integrated PESO Content Strategy for the 2016 World Economic Forum
Ornico for The CEO SleepOut Trust – The CEO SleepOut – Rise to the challenge
PRIME Research for Honda Motor Europe – Launching Honda into the European SUV market
Publistat for SSU – Interviewing Pope Francis

Special Awards

Young Professional of the Year
Allison Adams, Research & Analytics Lead EMEA; Insight & Planning Lead, London, FleishmanHillard Fishburn
Timothy Gan, Senior Social Media Research Analyst, Isentia
Marni Zapakin, Senior Project Manager, Ketchum Global Research & Analytics

Communications Research & Measurement Company of the Year
To be announced on the night of the AMEC Awards presentation.

Back to 2016 Awards