Categories for Media Intelligence, Research
& Insights Companies
Most impactful client recommendations arising from a measurement study
This award recognises the significant role measurement agencies play in improving their client’s future communications strategies and channel plans. The winning campaign will demonstrate measurement leading to clear, highly strategic recommendations that drove change in future planning. This entry will require client endorsement to confirm the value to that client.
Best measurement of a consumer campaign
The award recognises innovation or brilliant problem solving in measurement methods to prove the impact and outcomes of a consumer targeted communications campaign.
Best measurement of a not-for-profit campaign
The award recognises innovation cost effectiveness, and/or brilliant problem solving in measurement methods to prove the impact and outcomes of a not for profit communications campaign.
Best measurement of a public sector campaign
The award recognises innovation or brilliant problem solving in measurement methods to prove the impact and outcomes of communications campaign to change/enlist political and/or public opinion.
Best measurement of a business to business campaign
This award recognises innovation or brilliant problem solving in measurement methods to prove the impact and outcomes either for a campaign or for an on-going PR or communications programme.
Most innovative use of measurement in a digital campaign
This category covers digital-led PR campaigns, including PR-led viral campaigns and social media campaigns (Twitter, Facebook, YouTube, etc.).
Best use of integrated communication measurement/research
The award recognises those entries which demonstrate best practice for combining communication measurement with another research technique, such as: consumer research; journalist research; attitudinal research; online research; or business measures (e.g. share price, sales) in order to give the client a more thorough and robust understanding of its position. These could be employed in a crisis management scenario, specific campaign, new launch, or as part of an on-going PR or communications programme.
Categories for PR Consultancies and In-house Communications Teams
Most effective consumer PR campaign
This award is for the most effective launch of a new consumer brand (product or service) or repositioning, reinvigoration, or re-launch of an established consumer brand through the use of PR alone or PR-led integrated communications. The establishment of metrics and their measurement to prove buzz, impact on brand preference and trial, brand image as well as evidence of sales/usage are all essential factors in determining the winner.
Most effective B2B PR campaign
This award is for the most effective launch of a new B2B brand (product or service) or repositioning, reinvigoration, or re-launch of an established B2B brand through the use of PR alone or PR-led integrated communications. The target audience might be a niche business sector or the business community at large, and will not be judged on numbers of impressions or engagement but on establishment of metrics and their measurement to prove targeted B2B reach and impact. The ability to drive awareness, engagement and purchase intent among the specific niche target, as well as proven new business lead generation or actual sales conversion (depending on length of the buying cycle) will determine the winner.
Best campaign in the public and not for profit sectors
The category will recognise:
Effective use of public affairs to change/enlist political and/or public opinion. Successful establishment of metrics and their measurement to show impact on audience attitude, media relations outputs, impact of influencers, grassroots community activity and lobbying and their proven impact will determine the winner.
The most effective work by a non-profit organization for fundraising, or in changing or enlisting political, public, or corporate opinion for a cause. As well as establishment of metrics and their measurement, the judges will consider the cost-effectiveness of the campaign and, in the case of fundraising activities, the amount of money raised.
Categories for all (Media Intelligence, Research & Insights Companies /PR Consultancies & In-house Communications Teams)
Best multi-market reporting
Campaigns that were measured across more than one market and the results successfully combined for client reporting are eligible for this award.
Innovation award for new measurement methodologies
The award acknowledges creative new approaches and/or new tools applied to a case requiring complex measurement or clever combinations of existing measurement tools to measure the impact of a client campaign. This may be through in-house tools or external partnerships.
Best use of social media measurement
The award recognises those entries which demonstrate best practice in measurement of social media either for a campaign or on-going activities. Social media encompasses all forms of media that is delivered using digital technology. The social media can be evaluated as part of a campaign integrated with traditional media but the entry should focus on the objectives, execution and results of the social evaluation element rather than the traditional media.
Plain English award for simplicity in campaign effectiveness measurement and reporting
This award seeks to recognise measurement reporting that employed clear and simple analysis and made a recommendation(s) using direct and clear language.
Best use of a measurement framework
This award is given to either (i) a successful and effective campaign which used a framework to assess effectiveness, or (ii) an organisation that has adopted a framework as part of their own company measurement discipline.
Best use of measurement for a single event
This award recognises those entries which demonstrate best practice in communication measurement of a single event. Events may be trade conferences, industry exhibitions, sporting events, elections, charity or similar events. This category is particularly suited for companies who provide quantified measurement of the results of media campaigns for specific events.
Young Professional of the year
This award recognises the excellent work of young professionals in all areas of communication measurement who make a valuable contribution to the companies that they work for by providing excellent client services and by developing and driving business. In addition, these individuals should show considerable promise as future leaders of the industry. This award is open to individuals are under the age of 35 on 17 November, 2015. The entry must be a maximum of two sides of A4 to include a description of the individual’s work and a nomination from someone within their company.
AMEC Communications Research & Measurement Company of the Year
This award recognises the achievements, performance and innovation of a company specialising in communications research, measurement and analytics during the awards eligibility period , 29 February 2015 to 28 January 2016. The entry submission must consist of no more than 1,000 words.
- Judges will be looking for a clear sense of company vision; evidence of financial performance, client retention/growth and innovation.
- Entrants should describe how their firm positions itself to be seen as data, engagement and insights driven.
- Highlight how the company uses technology and an investment in people to deliver insights and business intelligence for its clients.
- Provide evidence of turnover growth in the company’s measurement, evaluation and analytics capabilities and business, including evidence of increasing the company’s geographic footprint through acquisitions or new office openings.
- Entrants are encouraged to show outstanding achievements in the company’s development as evidence of how the company has re-engineered its business model through new products and service offerings.
- Entrants to provide evidence of thought leadership through conferences and education.
The Don Bartholomew Award
Named in honour of the late Don Bartholomew, of Ketchum and a supporter of AMEC, this award is awarded annually by the AMEC International Board to an individual who has made an outstanding contribution to AMEC, its work and recognition of the importance of measurement and analytics.
Grand Prix Awards
These awards cannot be entered directly. The winners are selected by the judges as the most outstanding from the Gold winning entries of each category.
- Platinum Award – for most effective measurement agency campaign
- Platinum Award – for most effective PR consultancy/in-house communications team campaign.