AMEC the International Association for Measurement and Evaluation of Communication, is pleased to announce the appointment of its new and returning Board members for 2026. This group of distinguished professionals brings extensive experience across communications, data, analytics, and media intelligence, further strengthening the organisation’s leadership at a pivotal moment for the industry.

Raina Lazarova, VP ,Global Insights, Muck Rack | AMEC Global Chair said “I am honoured to welcome our new and returning board members for the 2026–2027 term. Each brings valuable experience and a shared dedication to AMEC’s mission.

I am especially proud that our Board now represents 12 countries Argentina, Australia, Austria, Bulgaria, Canada, France, Indonesia, Kenya, Mexico, South Africa, the UK, and the USA – reflecting the truly global nature of our community. In a period of change for our industry, our strength lies in collaboration and shared purpose. Together, we will continue to build resilience, champion best practices, and drive meaningful progress for all our members.”

AMEC CEO, Johna Burke said “2026 brings clarity and conviction to AMEC and our new International Board of Directors is ready for the challenge. AI is accelerating the pace of  insight which is intensifying around trust, transparency and accountability. Measurement is no longer about proving activity it  is about contribution to organizational objectives. Communication data is informing decisions that drive reputation and transformative business consequences.

Our new Board members represent experts across analytics, data, research, insight and strategy; they are united by a shared belief that the industry must meet this moment head-on. Their leadership will ensure that innovation is matched with rigor, ethics, human judgement and an abundance of passion – not shortcuts or false certainty.   

This is great news for CEOs and senior communication leaders. The expectations of our profession are rising and so must our standards. AMEC is committed to providing frameworks, guidance, roundtables and labs directed by global efforts to turn complexity into confidence that leaders can trust. This is a challenge we accept, and one we invite the industry to join as we shape the future of measurement and evaluation together.”

AMEC Global Board of Directors – January 2026

AMEC Global Chair • Raina Lazarova, VP , Global Insights, Muck Rack

AMEC CEO • Johna Burke, CEO, AMEC

Elected to the 2026 AMEC Global Board of Directors:

  • Alba Hermo, Data & Intelligence VP, Edelman
  • Amber Daugherty, Value & Impact Consultant, Big Valley Marketing
  • Amrita Sidhu, Managing Director, Medianet
  • Anna Salter, VP Measurement and Analytics, Onclusive
  • Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd
  • Camille Raymond, Head of Communications Impact Standards and Capacity building, OECD
  • Carlos A. Diaz, CEO, GlobalNews Group
  • Esther Kagiri, Managing Director, Globetrack
  • Felicia Nugroho, Director Analytics and Insights, Maverick
  • Francois Van Dyk, Head: Operations, Ornico
  • James Crawford, Managing Director, PR Agency One
  • Jerry Ward, Managing Director, Pressdata
  • Khali Sakkas, Global Head of Insights, CARMA
  • Kyle Mason, Head of External Monitoring – Corporate Relations, Shell
  • Mary Elizabeth Germaine, Chief Data and Strategy Officer, Ketchum
  • Matt Oakley, Global Head of Data & Analytics, Hotwire
  • Maya Koleva, Director Research and Insights, Commetric
  • Rayna Grudova-de Lange, CEO & Co‑Founder, Insight HQ
  • Raina Lazarova, VP, Global Insights, Muck Rack
  • Richard Bagnall, Co‑Founder, Comms Clarity Consulting
  • Rob Key, CEO, Converseon
  • Simon Gebauer, COO, OBSERVER GmbH
  • Steph Bridgeman, Founder, Experienced Media Analysts
  • Thomas Netousek, CEO, eMedia Monitor
  • Tim Zecchin, Managing Director, UNICEPTA

The new Board term officially began 1st January 2026. Board Director profiles and additional information are available on the AMEC website here.

AMEC is the International Association for Measurement and Evaluation of Communication. It is the world’s largest media intelligence and insights professional body, representing organisations and practitioners who provide media evaluation, communication research, analysis, and strategic insights.

AMEC is the founding organisation behind globally recognised best‑practice frameworks, including the Barcelona Principles (1.0, 2.0, 3.0 and 4.0),the Integrated Evaluation Framework (including extensive planning support), the IEF Tutorial, Planning Primer, Measurement Maturity Mapper (M3). AMEC also provides industry‑leading education through the AMEC Strategic Communication Planning and Measurement Diploma, the AMEC International Certificate in Measurement and Evaluation, and the AMEC Foundation in Measurement and Evaluation Course.

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