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International association for the measurement and evaluation of communication
I spent the first 10 years of my career in healthcare communications – writing, planning, producing, reporting – and asking the same question: Does any of this actually make a difference? Too often, no one wanted to know. The goal was to stay busy, not measure impact. So I went back to school to figure out what better could look like. My MCM (Master of Communications Management, McMaster + Syracuse) research focused on how PR and comms can demonstrate – and improve – their value. I dug into how we connect tactics to outcomes and shift from activity to strategy. Now, I get to explore those ideas in real time, working with teams who want to do this more effectively. I may not have all the answers – but I care deeply about asking better questions and helping others do the same. What excites me: ✔️ Making measurement meaningful ✔️ Connecting comms to business outcomes ✔️ Turning frameworks (like the Barcelona Principles) into action ✔️ Building trust through strategy, not spin Always up to collaborate, question the status quo or nerd out over smart comms
I lead the global Data & Insights function within Onclusive. As such, I am responsible for data quality both within our own product set and across numerous prestigious industry partnerships. I began my career 30 years ago at a pure-play earned media insights startup (CMS Ltd), an original founder of AMEC, and I am a current AMEC Board Member. Through different research and consultancy roles at Kantar, I learned data integration and analytics skills. I repurposed techniques and tools traditionally designed to track paid communications, to measure PR and wider corporate reputation. My passion is to build on the best data to derive true and actionable insights to help clients; demonstrating the strategic contribution of communications to reputation and long-term organisational value.
Dan Brahmy is the CEO and co-founder of Cyabra, the industry leader in AI-powered disinformation detection, helping Fortune 500 companies and top brands safeguard their online reputation. A visionary entrepreneur, Dan has pioneered Cyabra’s fight against AI-driven disinformation, leveraging cutting-edge technology to expose fake profiles, harmful narratives, and manipulated content. He has advised corporate executives and regulators on mitigating digital risks, positioning Cyabra as the go-to platform for brand protection and crisis management. Before founding Cyabra, Dan honed his expertise at Deloitte Digital and Google, gaining deep experience in digital innovation, cybersecurity, and strategic intelligence. As CEO, Dan has led the company to become an essential tool for brands, agencies, and governments, earning Cyabra recognition as one of Wired’s Hottest Startups and LinkedIn’s Top Startups.
My most important job is a Daddy to Hudson and Halia. I am also Co-Founder of Hard Numbers, the AMEC, PR Moment, PRCA, CIPR Award winning, performance-driven communications agency. I spent most of my professional life in the media intelligence industry. I’m a Fellow of the PRCA and CIPR and a Chartered Practitioner.
Geoffrey Sidari is a technology and data analytics leader with more than 25 years of experience dedicated to building and leveraging integrated intelligence across the enterprise. Throughout his career, he has led global teams in the US, Europe, and Asia to connect data, analytics, AI, and business strategy into cohesive, insight driven solutions. Geoffreys work focuses on unifying platforms, processes, and people so organizations can turn complex data ecosystems into clear, decision ready intelligence while driving innovation in analytics and applied AI. He specializes in translating integrated intelligence into actionable strategies that shape modern, data driven decision making.
Jennifer is Insights & Consulting Director, CARMA UK, US, Europe. Driven by a passion for communication evaluation, media analysis, strategic planning and crisis management, Jennifer has helped many international corporations and governmental organisations such as Honda, HSBC, KPMG, Visa, Aston Martin, Volkswagen, the European Commission and the European Council communicate more effectively with their audiences. Over the past decade, Jennifer has cultivated extensive expertise in delivering multi-award-winning international PR evaluation solutions. She is also a regular speaker at leading industry conferences and events, including PRWeek, the EACD, PRCA, DataComms, and the European Brand Summit. Jennifer joined CARMA in 2020 having worked for another media analysis firm. With a background in Corporate Communication and Journalism, she later specialised in Crisis Communication and studied geopolitics. Beyond her role at CARMA, Jennifer serves as a committee member and Budget Manager for the CIPR Greater London Group, where she supports the organisation of PR events and learning opportunities. She is also a member of AMEC’s Academics and Educators special interest group, delivering university lectures on best practices in measurement and evaluation. In collaboration with AMEC, she co-translated the Integrated Evaluation Framework into French. Recognised as one of the industry’s brightest young talents, she was honoured with the AMEC Young Professional of the Year Award in 2023 and the CIPR Outstanding Young Communicator Award in 2019.
Kate LaVail is the Segment General Manager for PR, Communications, Media, and Government for LexisNexis, developing the next generation of communications insights solutions through the world’s largest, fully licensed data suite. Kate previously led Ketchum’s Research and Analytics team for North America, McDonald’s Inc.’s Performance and Intelligence team, and the CDC’s Health Communication Research team for the National Center for Immunizations and Respiratory Diseases, as well as the National Emergency Operation Center, following her time in print, radio, and digital media. She is the Professional Advisor to the Crisis Communication Think Tank’s Research Group and a proud AMEC member.
Kelly is an author, educator and business leader who started her career at Cars.com and AOL back when people still said, “You’ve Got Mail!” without irony. In 2003, she launched her first digital marketing agency and later sold it in 2014. A vacation to the Kona Coast in Hawaii gave her the idea (and the name) for her current company, Kona Company, a digital strategy firm that helps clients untangle marketing and technology problems while hopefully avoiding too many buzzwords. Kelly has been teaching at Northwestern University for nearly 10 years across Medill, Kellogg, McCormick, and SPS. Before that, she served as an Adjunct Professor at DePaul University in Chicago. Her courses cover digital marketing, visual communication, and the ever-shifting future of marketing. Whether in the classroom, on Zoom, or on a conference stage, she’s happiest when she’s talking about marketing with students and professionals — or really anyone at all. At Medill’s Spiegel Research Center, she spends her time researching generative AI and emerging technology (and trying to convince people that robots are more helpful than scary…most of the time). She also wrote her first book, Search Marketing: A Strategic Approach to SEO and SEM, which you can totally find on Amazon if you’re into that kind of thing. When she’s not optimizing websites, she’s usually traveling with her family, dabbling in yoga, or finding ways to turn everyday life — from coffee runs to airline delays — into a marketing lesson.
Lou DeCosmo is Senior Director of Corporate Brand Reputation Strategy & Insights at PepsiCo, where he leads the Communications Measurement & Insights Center of Excellence and helps build a more data‑driven global communications organization, while overseeing GenAI visibility strategy and governance for Global Communications. With an end‑to‑end background spanning corporate affairs, communications, and marketing, Lou has built PepsiCo’s first global Measurement & Insights COE, integrated marketing sciences with communications data, led brand communications for some of PepsiCo Beverages U.S.’s largest brands, and held multiple brand management roles at Gatorade – bringing a uniquely holistic perspective to the future of measurement.
Maria Pashi is the Head of Solutions Architecture at Similarweb, where she leads strategic, data‑driven initiatives for some of the world’s largest brands across CPG, retail, travel, and financial services. With a decade of experience spanning digital transformation, market intelligence, and applied analytics, Maria loves to tell stories through data. When she’s not immersed in data, Maria can be found dancing under a disco ball, behind the decks, or exploring remote corners of the world.
Mary Elizabeth leads Ketchum’s research, measurement and analytics sector, Ketchum Analytics. Since joining the agency in 2001, she has been instrumental in growing the business from a handful of team members to well over 60 in 12 cities globally today. With more than 20 years of experience as a marketing and communications researcher, Mary Elizabeth counsels clients on how to make the best use of data and analytics and derives insights to develop, measure and optimize strategic communication programs. Her work spans all stages of the communications process – from planning to testing to evaluation. She is responsible for the development of a variety of Ketchum’s proprietary tools, including those used for measurement, audience profiling, strategy and creative testing, optimization, as well as the agency’s strategic planning process among others. Her remit is to infuse data and analytics across all aspects of the Agency’s work. Her background is in the area of corporate reputation research. When she first joined Ketchum, she launched and managed Ketchum Reputation Lab which back in the day, was a proprietary specialization of the group. In the Lab, the team used analytics as the basis for the development of corporate reputation programs. Work in this space includes the following clients: Takeda, Janssen, Novartis, NBCUniversal, Kohler, Hilton Worldwide, Michelin, Dow, ConAgra, White Wave Foods, Best Buy, Newmont, Genentech, Sears, Nokia, and Cox Communications.
Nicola Johns is Principal Product Manager at LexisNexis, where she helps shape the development of Nexis+ AI and other advanced data and analytics tools designed for PR and media professionals. With over 20 years of experience spanning law, product strategy, and content innovation, she drives the creation of ethical, sustainable, and AI-powered solutions that enhance insight generation and decision-making. Nicola holds postgraduate certifications in Business Sustainability Management from the University of Cambridge and Sustainability Leadership and Corporate Responsibility from London Business School. A passionate advocate for responsible AI and technology ethics, she focuses on aligning innovation with transparency, trust, and long-term value for communicators and organizations worldwide.
Rob is founder & CEO of Converseon, the leading AI driven technology and Consumer Intelligence firm that has helped pioneer and advance social and media data since 2008. The firm has been recognized by Forrester “leader,” and its core NLP technology, Conversus, was named Dataweek’s top Innovation in Social Data Mining. In his role, Rob has helped transform standard social listening into predictive “Decision Intelligence” that ties metrics to business outcomes and in the process helping to reinvent reputation, CX, and brand intelligence. Converseon was chosen by Twitter as its first “recommended” text analysis solution in 2022. His recognitions include ESOMAR Data 250, and named as “Pioneer” by Social Media Lab. He speaks frequently at a range of events including AMEC (2022), PRSA, Conference Board, ESOMAR Global Summit, 4As, Web Summit (Lisbon) among many others. Prior to Converseon, Rob was head of the Innovations Group at Cohn & Wolfe and member of the WPP.com board.
Shahar Silbershatz is the CEO and co-founder of Caliber, a brand reputation analytics firm based in Copenhagen. Shahar founded Caliber to help organizations build trust with their stakeholders through strategic advice, real-time insights, and digital solutions. He earned his MBA from Columbia University and has over 20 years of experience advising brands like Airbus, Audi, Microsoft, and Coca-Cola on marketing, communications, business strategy, and stakeholder relations. Shahar has also been a guest lecturer on corporate branding and reputation at academic institutions including the Danish Institute for Study Abroad, Copenhagen Business School, Quadriga University in Berlin, and Erasmus University Rotterdam.
Siqi sits at the intersection of technology, content, and data at Codeword, a tech marketing agency. She operates as the antidote to fluffy PR metrics, rejecting the role of passive scorekeeper. Instead, Siqi champions the “So What, What’s Next?” philosophy architecting measurement frameworks that move strictly from observation to action. She helps the worlds leading tech brands transform chaotic data into predictive intelligence and repeatable playbooks. Siqi doesn’t just measure the story; she engineers the system behind it.
After building analytics and insights divisions for multiple agencies, Stefanie is thrilled to be focusing on marrying sound research principles with modern technology. Recognized as one of the Phoenix Business Journal’s ‘Forty Under 40,’ a member of Valley Leadership and an award-winning speaker, Stefanie is most proud of her ability to ask “how could we do it better?” In her spare time, Stefanie loves wandering through Central Park, finding inspiration in the oddballs of life, meditating and throwing pottery to stay connected with her art school days.
Tim Bailey is a digital transformation consultant and communicator passionate about helping organisations harness technology to innovate, adapt, and grow. As Co-founder of Purposeful Relations, he advises global brands, membership bodies, and public sector organisations on applying AI, digital tools, data, and analytics to improve communication performance and stakeholder engagement. With experience spanning retail, publishing, finance, education, healthcare and government, Tim has led pioneering projects from developing some of the world’s first social media newsrooms for Philips and Sony Ericsson to delivering multi‑million‑pound ecommerce and CRM systems. His approach is technology‑agnostic, focused on practical, cost‑effective solutions that drive results. A former head of technology and innovation in the PR industry, Tim is known for bridging disciplines and fostering collaboration. He speaks on digital transformation leadership, data‑driven communication strategy, and effectively introducing AI into organisations.