AMEC is the International Association for Measurement and Evaluation of Communication.
It is the world’s largest media intelligence and insights professional organisation, representing organisations and practitioners who provide media evaluation and communication research. AMEC currently has more than 150 members in 86 countries worldwide.
AMEC thinks and operates internationally, forming working groups from different countries to work together on new initiatives, all reinforced by its International Chapters in Asia Pacific, North America and Europe.
The AMEC logo is regarded as an international mark of excellence in the provision of media evaluation and communication research services to clients.
AMEC’s pioneering work in the field has included the development of the Barcelona Principles; Barcelona Principles 2.0 and most recently the launch of the AMEC Integrated Evaluation Framework.
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