Watch the AMEC AI Day 2025 London Sessions On‑Demand

AMEC AI Day 2025 brought together more than 200 PR, communication, media intelligence, and data professionals in London for a full day dedicated to the real‑world value of AI.
If you missed the event or want to revisit the most talked‑about sessions you can now stream the full programme on demand.

Explore 21 expert-led sessions, practical demonstrations, case studies, and future‑focused discussions designed to help communication and insights teams put AI into action.

👉 Watch all videos here: https://amecorg.com/video-category/amec-ai-day/
👉 Explore the full programme: https://amecorg.com/amec-ai-day-2025/ai-day-programme/

Missed AMEC AI Day in London? Join us at AMEC AI Day North America, taking place in New York on 11 March 2026. Attend in person for high-level discussion and networking, or join live via our platform partner Ventla, with 60 days of on-demand access included.

Register now at the early bird rate: https://bit.ly/AMECAIdayNYC26

What AMEC AI Day Showcases

AMEC AI Day is built for professionals who want to understand how AI is transforming:

• Communication measurement & evaluation
• PR strategy and storytelling
• Media intelligence and analysis
• Reputation management
• Data workflows and productivity
• Ethical and responsible AI use

Key Takeaways From AMEC AI Day 2025

• AI is already delivering measurable value across PR, comms, and insights.
• Agentic workflows are emerging as a major trend for 2025–2026.
• Generative AI is most powerful when paired with human expertise and strong evaluation frameworks.
• Ethics and governance remain essential as adoption accelerates.
• AI tools can significantly reduce manual workload, freeing teams to focus on strategy and creativity.
• Measurement and evaluation are being reshaped by automation, predictive analytics, and real-time insight generation.

Start Watching the Full AMEC AI Day Video Collection

Whether you’re a PR leader, insights specialist, analyst, or communicator, these sessions will help you understand how to prove and improve communication value through AI.

The 2025 programme focuses on practical, real-world applications not theory. Every session offers tools, frameworks, and examples you can apply immediately.

Featured Sessions You Can Watch Now

Below is a selection of the sessions available in the on‑demand video library, drawn from the official programme.

Main Programme Highlights

The Future Is Now: Real AI in Action

Ant Cousins, Meltwater
A deep dive into how AI is already transforming media intelligence, workflow automation, and communication value.

AI for Measurement, Storytelling & Reputation

Sessions throughout the day explore:

• AI-powered insight generation
• Automated reporting
• Predictive analytics
• Reputation modelling
• AI-enhanced storytelling

Agentic Workflows & LLM Use Cases

Experts demonstrate:

• AI agents in communication workflows
• LLM-powered research and analysis
• Practical tools for productivity and accuracy

Ethics, Governance & Responsible AI

Panels and talks address:

• Bias and transparency
• Governance frameworks
• Safe adoption of AI in PR and comms

Case Studies & Real-World Experiments

Learn from organisations already using AI to:

• Improve measurement
• Streamline processes
• Enhance decision-making
• Deliver communication value

Warm-Up Sessions (Recorded)

• Dr. Ana Adi – Agent Provocateur
  A powerful exploration of attention, learning, and reflection in the age of AI.
• Catherine Arrow – Demonstrating Value With AI
  How AI strengthens research, measurement, and evaluation frameworks.
• Kelly Cutler – Transforming Marketing With Generative AI
  A research-based look at how generative AI is reshaping marketing strategy.
• Carlos A. Diaz – Mapping News Stories to Real-World Events
  A practical demonstration of AI-driven media mapping.
• Sanchary Pal – The Quality–Complexity Paradox
  Insights into the state of integrated marketing in 2025.
• Christofer Solheim – Cui Bono?
  A thought-provoking session on who truly benefits from AI adoption.
• Michael Jahns – Supervised Learning vs Generative AI
  A comparison of AI approaches in media evaluation applications.