Celebrating Excellence in Communication Measurement!
The AMEC Global Communication Effectiveness Awards 2025 brought together the best in data, analytics, and evaluation for an unforgettable evening at Church House, Westminster, London.
✨ From inspiring winners to vibrant networking, the ceremony showcased why measurement matters and how innovation drives our industry forward.
📸 Relive the magic!
Explore the official photo gallery and see all the highlights from this incredible night of celebration: AMEC Awards Gallery *
Credit to Julian Dodds Photography* for the official photographs.
Congratulations to all the winners and shortlisted entries for setting new benchmarks in proving the value of communication.
Explore the full list of 2025 Winners AMEC Awards Winners or see them below:
AMEC AWARDS 2025 WINNERS
AMEC Lifetime Achievement Award
The Don Bartholomew Award for outstanding service to the industry
WINNER
Aseem Sood
AMEC Platinum Awards
Platinum Award For Best Use Of Measurment For A Single Event Or Campaign
WINNER
Golin & Asics – Desk Break
Platinum Award For The AMEC AMEC Communications, Research and Measurement Team (organisation) of the Year – Large
WINNER
GOLIN
CATEGORIES FOR ALL
Best crisis comms measurement and reporting
Gold
DTEK – “Fight for Light” Installation
Ruepoint & University of Limerick
Silver
UNICEPTA & Automotive Client – Using Live Analytics to detect and respond to misinformation during a crisis
Best evaluation on a small budget (<£10,000 or <$10,000)
Gold
PT Asuransi Astra Buana – Bridging the Gap : Customer Touch Point that Drives Garda Oto Renewal Ratio
Silver
Onclusive & Medecins du Monde – Caring through action and rights, a new PR strategy
Bronze
CARMA & Anonymous – CARMA: Measuring Luxury on a Budget for Rolls-Royce
CARMA & CARMA’s Insights Series – The Reputation Economy: How CARMA Redefined Financial Intelligence
Best first steps on a measurement journey
Gold
Isentia & The Insular Life Assurance Company, Ltd. (InLife) – From Intuition to Intelligence: Charting InLife’s First Steps on a Transformative Measurement Journey
Burson & Ipsen – Ipsen IMPACT measurement and competitive benchmarking platform
Silver
Broadcast Revolution – Redefining ‘Impact’: A Broadcast Revolution
Onclusive & La Maison de l’Artisan du Maroc – Using social insights to drive the value of Moroccan handmade goods across global markets
Bronze
CARMA & Aston Martin – Aston Martin’s Measurement Evolution: From Data To Insights
GlobalNews Group & Universidad Minuto de Dios – UNIMINUTO, finding purpose in communications
Globetrack & National Authority For The Campaign Against Alcohol And Drug Abuse (NACADA) – A NATION FREE FROM ALCOHOL AND DRUG ABUSE
PT Astra International Tbk – Astra Communications Management System (ACMS) & AMEC’s Integrated Evaluation Framework
Infomedia Norge AS & Aker Qrill Company and Storm Communications – Same Species, New Standards: Aker Qrill Company’s First Step into Structured Evaluation
Best multi-market reporting
Gold
Fullintel & Bell Flight – From Trade Shows to Capitol Hill: How Bell Textron’s Media Impact Score Powers Global Strategic Communications Across 1,000+ Stakeholders
Silver
Fullintel & Genesys – From Fragmented Metrics to Single Source of Truth: How Genesys Revolutionized Global PR Measurement Across 11 Countries with Media Impact Score
Bronze
CARMA & CARMA’s KSA Reputation Series – Beyond the Headlines: A Data-Led Look at Saudi Arabia’s Evolving Reputation
CARMA & CARMA’s Driving Change Series – Thought leadership in overdrive: CARMA analyses the rise of Chinese automakers
Infomedia Norge AS & Aker Qrill Company and Storm Communications – Seven Markets, One Industry: A Deep Dive into Global Krill Coverage
Commetric & Anonymous client – Measuring reputation and internal alignment across international markets
FleishmanHillard TRUE Global Intelligence & Confidential Consumer Technology Client – Global Cross-Channel Product Launch Reporting
Best use of a measurement framework
Gold
Fullintel & Bell Flight – Aviation Communications Revolution: Bell Textron’s Predictive Media Impact Score Methodology Transforms Industry Measurement Standards
Silver
CARMA & Wellcome – From Measurement to Meaning: Building MEL Confidence at Wellcome
Bronze
Burson & Ipsen – Ipsen IMPACT measurement and competitive benchmarking platform
FleishmanHillard TRUE Global Intelligence and Abacus Insights Partners & Salesforce – The Comms Impact Model powering Salesforce’s unique AI edge
Onclusive & Medecins du Monde – Caring through action and rights, a new PR strategy
Best use of integrated communication measurement/research
Gold
Golin & ASICS – Desk Break
Commetric & Novartis – Integrated financial communications measurement – new integrated methodology combining AI-based text analysis, media sentiment, benchmarking, and market reaction analysis
Edelman DXI – Trust Impact
Silver
CARMA & CARMA’s KSA Reputation Series – Beyond the Headlines: A Data-Led Look at Saudi Arabia’s Evolving Reputation
Isentia & SM Supermalls – SM Supermalls: Evidence-Led Strategy Drives Mall Visits
Fullintel & Danone – “How Advanced Metrics Transformed Danone Canada’s Strategic Communications Intelligence.”
Onclusive & SNCF – Paris 2024 Olympic Games, a game changer for mass-transit leader SNCF
FleishmanHillard TRUE Global Intelligence & State Farm – Earned Impact: Data-Driven PR Evolution Inside State Farm®
CARMA & Specsavers – Seeing the Bigger Picture: Building an Integrated, Smart and Agile Measurement Framework at Specsavers
Bronze
Fullintel & Genesys – Global Integration Excellence: How Genesys Unified Multi-Channel Measurement Across 11 Countries with Cross-Platform Intelligence
Best use of measurement for a single event or campaign
Gold
Golin & Mountain Dew – Super Bowl
Golin & ASICS – Desk Break
PT Pertamina (Persero) – Sustainability Pertamina (SUPER) Campaign
European Bank for Reconstruction and Development (EBRD) – Less is much more: the EBRD’s journey to COP29 from COP28
Acorn Strategy & MOTN – Out of This World
CARMA – CARMA’s Insights Series – The Reputation Economy: How CARMA Redefined Financial Intelligence
Onclusive & SNCF – Paris 2024 Olympic Games, a game changer for mass-transit leader SNCF
UNICEPTA & Automotive Client – Turning the Tide: How Insight-Driven Measurement Transformed the Brand Relaunch of the Year
UNICEPTA & Nissan AMIEO – Behind the Numbers: Media Insights on Nissan’s H1 Results Communication and Transformation Challenge
Omnicom Public Relations Group & AstraZeneca – From Awareness to Action: The Measured Path to Brand and Health Impact
Silver
Hard Numbers & FixMyCar – Driving measurable brand awareness and incremental customer demand with “bodgeflation”
DTEK – “Fight for Light” Installation
Edelman DXI & Nokia – Mobile World Congress Real-Time Insights
FleishmanHillard TRUE Global Intelligence & Salesforce – Measurement Powers Salesforce’s Biggest Annual Event
CARMA & Aston Martin – Measuring Desire: How Aston Martin Brought the Vanquish to Life Through Data
PT Pertamina (Persero) – Pertamina Employee Community in Action (Komunitas Bergerak)
Bronze
University of Toronto – A Conversation with a Nobel Laureate
Best use of measurement for Internal Communications
Gold
Ketchum & United Airlines – Charting the Course: The Data-Driven Blueprint for Internal Communications Success at United Airlines
Shell – How an integrated staff communications measurement programme helped Shell navigate change with confidence
Silver
Edelman DXI & Nokia – Global Leadership Team Reporting
Bronze
PT Kalimantan Prima Persada & KPP MINING – #SayaBerbudayaSafety
Best use of measurement to improve storytelling
Gold
Golin & Nestlé Malaysia – MAGGI® Sah Malaysia: For Malaysians, By Malaysians
Silver
Acorn Strategy & Saudi Global Ports – Gateway to Growth
Bronze
CARMA & Specsavers – Seeing the Bigger Picture: Building a Smart, Agile Measurement Framework to Improve Storytelling at Specsavers
Organisation for Economic Co-operation and Development – OECD – OECD WISE How’s Life – Organisation for Economic Co-operation and Development
Best use of new technology in communications measurement
Gold
FleishmanHillard TRUE Global Intelligence & Client – MaX: Global Analytics at Scale through Automation
Silver
Commetric & Novartis – Financial impact intelligence – Reinventing earnings comms evaluation through AI, integrated data and competitor benchmarking
UNICEPTA & UBS – Beyond Human: Human Insight at AI Speed – UNICEPTA and UBS Redefine Media Intelligence
FleishmanHillard TRUE Global Intelligence & Various – AI Audience Intelligence Fueled by Validation, Not Vibes
Meltwater & Microsoft – Revolutionizing measurement with AI for PR and communications
Ketchum – National Chicken Council – Advancing Authority: NCC’s AI Search Optimization for the Next Era of Discovery
Bronze
UNICEPTA & Estée Lauder – Authentic Glow Up: Estée Lauder’s Influencer Loop Delivers Measurable Retail Impact
Identrics & Medianet – R.E.A.L Impact Score: Replacing AVE with AI-Powered, Outcome-Based Measurement
Best use of social media measurement
Gold
Isentia & The Insular Life Assurance Company, Ltd. (InLife) – From Legacy to Leadership: Powering InLife’s Brand Evolution Through Social Media Intelligence
Methods+Mastery & Google – Quantifying dev love: Google’s innovative approach to brand health
Silver
Fullintel & WuXi Biologics – Driving Strategic Social Media Optimization via Competitive Analysis for WuXi Biologics
Bronze
Ketchum & Delta Faucet – 2024 Amazon Fall Savings Influencer Program
Big Valley Marketing & Responsive – Building the SRM Category: Responsive’s Data-Led LinkedIn Transformation
Onclusive & Danone Argentina – Uncovering rich and actionable social insights on consumer attitudes towards innovative ingredients
Innovation award for new measurement methodologies
Gold
FleishmanHillard TRUE Global Intelligence & Amazon Ads – Segment to signal: The innovative approach powering Amazon Ads audience-centric strategy
Edelman DXI – Trust Impact
Broadcast Revolution – Redefining ‘Impact’: A Broadcast Revolution
Commetric & Novartis – How Novartis and Commetric redefined stakeholder strategy with the 3Rs framework and LLMs: A tech-driven blueprint for stakeholder research and measurement at scale
FleishmanHillard TRUE Global Intelligence & State Farm – How State Farm® Correlates Earned Media to Reputation
Silver
Burson & Ipsen – Ipsen IMPACT measurement and competitive benchmarking platform
CARMA & CARMA’s Reputation Insights – Reputation by CARMA: A Global Framework for Proving Comms Impact
Edelman DXI – Artificial Intelligence Measurement Index
Bronze
/prompt. & Miebo – Future proofing your brand strategy with Generative Engine Optimization
Citypress & Multiple – LinkedIn Impact Score – A Bespoke Framework for Measuring Executive Influence
Most effective planning, research and evaluation in business-to-business communications
Gold
Acorn Strategy & Ruya Bank – You’ve Got Better Things To Do
Silver
CARMA & CARMA’s Driving Change Series – Thought leadership in overdrive: CARMA analyses the rise of Chinese automakers
Ketchum & Deloitte – Top 100: engagement and responsiveness tracker
CARMA & CARMA’s KSA Reputation Series – Beyond the Headlines: A Data-Led Look at Saudi Arabia’s Evolving Reputation
Bronze
Big Valley Marketing & Broadcom – Shaping the AI Narrative: How Broadcom’s Communications Strategy Drove Market Leadership
CARMA & CARMA’s Insights Series – The Reputation Economy: How CARMA Redefined Financial Intelligence
Onclusive & Assogestioni Servizi – Driving Strategic Visibility: Measuring the Impact of Italy’s Leading Asset Management Event
Most effective planning, research and evaluation in consumer communications
Gold
Golin & ASICS – Desk Break
Smoking Gun & Philips / Versuni – Cooking up a comeback
Silver
Meltwater & Neuro – Neuro Tribes Analysis
Acorn Strategy & MOTN – Out of This World
Maverick Indonesia & Anonymous Client – Turning Signals into Sales: How a Data-led Campaign Delivered Real Impact
/prompt. – The Value of Earned Media & Measuring its Impact to Sales
Ketchum & American Pistachio Growers – From Broad to Bold: How Data-Driven Profiling Transformed Global Pistachio Communications
Bronze
Hard Numbers & FixMyCar – Driving measurable brand awareness and incremental customer demand with “bogeflation”
Most effective planning, research and evaluation in the public and not-for-profit sectors
Gold
Ketchum & Leading independent scientific research institute – Combating Science Misinformation to Build Institutional Trust
Silver
Infomedia Norge AS & Plan- og bygningsetaten, Oslo kommune – Reframing Bureaucracy: Oslo’s Planning and Building Agency’s Path to a Stronger Public Image
Methods+Mastery & AARP Advocacy – Keeping AARP Advocates’ finger on The Pulse of cultural intelligence to deepen advocacy social engagement efforts
Bronze
Retriever & Danish Society for Nature Conservation – Cutting Through the Noise: How Retriever Elevated Denmark’s Green Agenda Through Data-Driven Dialogue
CARMA & Wellcome – From Measurement to Meaning: Building MEL Confidence at Wellcome
Organisation for Economic Co-operation and Development – OECD – Non-members Survey – Organisation for Economic Co-operation and Development
A Data Pro & EU Delegation to Syria – From Data to Policy: How Real-Time Media Monitoring Transformed EU Communication in Syria
UNICEPTA & Sport Positive – Scoring for sustainability: measuring sport’s influence on public discourse
Most effective planning, research and evaluation of a Diversity and Inclusion Programme
Gold
ConceptBIU & Future Generali India Insurance – FGII POWHER- Empowering Women to Design Their Own Health Insurance
Most effective planning, research and evaluation of an ESG programme
Gold
Retriever & TrygFonden – Democratising the Public Opinion on Artificial Intelligence
Silver
UNICEPTA & Sports Positive – Beyond the Field: Measuring sport’s role as a catalyst for change in social and environmental matters
Most effective planning, research and evaluation: APAC
Gold
Isentia & The Insular Life Assurance Company, Ltd. (InLife) – From Insight to Impact: Steering InLife’s Brand Evolution with Data-Driven Communications
Silver
Golin & Nestlé Malaysia – MAGGI® Sah Malaysia: For Malaysians, By Malaysians
Onclusive & Samsonite – Leveraging social media listening to drive service and product improvement in APAC and the Middle East
Bronze
CARMA & Anonymous – CARMA: Research to inform strategy
Most effective planning, research and evaluation: Europe
Gold
Golin & ASICS – Desk Break
Silver
UNICEPTA & UBS – Accelerating Results: UBS’s Integrated Approach to Research, Planning, and Media Measurement
CARMA & An anonymous beauty brand – The beauty of insight: How a UK beauty set new evaluation standards
CARMA & An anonymous beauty brand – The beauty of insight: How a UK beauty set new evaluation standards
Bronze
Commetric & Novartis – Using research and data to shape Novartis’ stakeholder engagement strategy
Tangerine Communications & Specsavers – Best Worst Team
CARMA & Wellcome – From Measurement to Meaning: Building MEL Confidence at Wellcome
Ruepoint & University of Limerick – University of Limerick
Ruepoint & Anonymous – Rebrand & Transformation of National Utility Company
Most effective planning, research and evaluation: Latin America
Gold
Onclusive & Danone Argentina – Most effective planning, research and evaluation: Latin America
Edelman Data & Intelligence & Arcos Dorados Argentina – A Journey from Origin to Table
GlobalNews Group & Universidad Minuto de Dios – UNIMINUTO, Finding purpose in communications
Most effective planning, research and evaluation: Middle East & Africas
Gold
Acorn Strategy & Ruya Bank-You’ve Got Better Things To Do
Silver
Acorn Strategy & MOTN – Out of This World
CARMA & CARMA’s Driving Change Series – Thought leadership in overdrive: CARMA analyses the rise of Chinese automaker
Onclusive & La Maison de l’Artisan du Maroc – Using social insights to drive the value of Moroccan handmade goods across global markets
Bronze
Acorn Strategy & Saudi Global Ports – Launching the Multipurpose Terminals
CARMA & CARMA’s KSA Reputation Series – Beyond the Headlines: A Data-Led Look at Saudi Arabia’s Evolving Reputation
CARMA & Dubai Future Foundation – Mapping the Future: Media Impact of Dubai Future Foundation’s Global 50 Report
Most effective planning, research and evaluation: North America
Gold
Golin & Grubhub – Special Delivery: Delivering Loyalty for a Lifetime
Silver
Ketchum & Clorox – Clean Feels Good: Demonstrating the Power of Clean Through Science
Bronze
CARMA & SAS – Transforming Data into Action: CARMA’s Strategic Blueprint for SAS Innovate 2025
Meltwater & Neuro – Neuro Tribes Analysis
Most impactful client recommendations arising from a measurement study
Gold
FleishmanHillard TRUE Gobal Intelligence & Amazon Ads – Live intelligence, lasting impact: How the Amazon Ads social strategy was rebuilt
Silver
Commetric & Novartis – Using research and data to shape Novartis’ stakeholder engagement strategy
Globetrack & Kenya Civil Aviation Authority – Approved Maintenance Organizations (AMOs)
Onclusive & Samsonite – Leveraging social media listening to drive service and product improvement in APAC and the Middle East
CARMA & CARMA’s KSA Reputation Series – Beyond the Headlines: A Data-Led Look at Saudi Arabia’s Evolving Reputation
Bronze
CARMA & Anonymous – CARMA: Big Impact on a Budget
CARMA & Dubai Future Foundation – Mapping the Future: Media Impact of Dubai Future Foundation’s Global 50 Report
Edelman DXI & Confidential – Trust Impact
Meltwater & Neuro – Neuro Tribes Analysis
UNICEPTA & Sports Positive – Game changers: using data to amplify sport’s role in climate action
Step Change Award – for the best improvement of a measurement journey
Gold
Fullintel & Hackensack Meridian Health – From Volume to Value: How Predictive Metrics Transformed Brand Measurement at Hackensack Meridian Health
Silver
CARMA & Wellcome – From Measurement to Meaning: Building MEL Confidence at Wellcome
European Bank for Reconstruction and Development (EBRD) – Less is much more: the EBRD’s journey to COP29 from COP28
Onclusive & OTTO – Unlocking Deeper Communication Insights for OTTO
UNICEPTA & ZF Group – Shifting Gears: How ZF Transformed Monthly Metrics into Strategic Media Intelligence
Vuelio & Marie Curie – From Volume to Value: Embedding Impact in PR Measurement
Bronze
Broadcast Revolution – Redefining Impact: A Broadcast Revolution
CARMA & Anonymous beauty brand – The beauty of insight: How a UK beauty improved its evaluation standards
Ruepoint & Anonymous – Rebrand & Transformation of National Utility Company
UNICEPTA & UBs – Redefining the Measurement Journey: UBS’s Leap to AI-Powered, Real-Time Communications Insights
CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS
Most effective change of practice in measurement in a PR agency
Gold
Broadcast Revolution – Redefining ‘Impact’: A Broadcast Revolution
Most effective change of practice in measurement in the public and not-for-profit sectors
Gold
FleishmanHillard TRUE Global Intelligence & Iowa Economic Development Authority – Soul 2.0/Give Your Life a Promotion
Most effective planning, research and evaluation in consumer communications
Gold
SM Supermalls – SM Supermalls: Evidence-Led Strategy Drives Mall Visits
Most effective planning, research and evaluation: APAC
Gold
SM Supermalls – SM Supermalls: Evidence-Led Strategy Drives Mall Visits
Most effective planning, research and evaluation: Latin America
Gold
Banco Popular Dominicano – Scholarship program Excelencia Popular
Most effective planning, research and evaluation: Middle East and Africa
Gold
eMedia Monitor GmbH & Ministry of Media, Saudi Arabia – Measuring progress towards Saudi Vision 2030 – Ministry of Media and eMedia Monitor
Most effective use of research and measurement in stakeholder management
Gold
Shell – How Trust 2.0 helped drive change in Shell
Most impactful use of insights and analytics recommendations
Gold
McDonald’s Corporation – Applying Insights to Mitigate Geopolitical Risks
SM Supermalls – SM Supermalls: Evidence-Led Strategy Drives Mall Visits
SPECIAL AWARDS
AMEC Communications, Research and Measurement Team (organisation) of the Year – large
Winners
CARMA
Golin
Highly Commended
McDonalds Corporation
UNICEPTA
AMEC Communications, Research and Measurement Team (organisation) of the Year – Mid-Sized
Winners
Medianet
Highly Commended
Hotwire
AMEC Communications, Research and Measurement Team (organisation) of the Year – Small
Winner
Hard Numbers
AMEC Professional of the Year Awards (Young Professional & Executive)
Executive Of The Year
Winner
Angela Dwyer
Esther Kagiri
Highly Commended
Giuseppe Polimeno
Young Professional Of The Year
Winner
Abbi Merz
Denzel Pratt
Maria Talakina
Highly Commended
Alexis Lobaina
Angus Nguyen
Kai Niehus
AMEC Student of the Year
Winner
Divika Jethmal
