AMEC has announced that the 2018 Global Summit will be held in Madrid with Acceso as the Headline Sponsor.

The Summit will be held in mid-June, 2018 (dates to be confirmed).

Corporate Excellence – Centre for Reputation Leadership, a leading non-profit think tank based in Spain, will be a Special Global Summit Partner.

Sergi Guillot, CEO of Acceso said he was delighted to host the Global Summit in Spain.

“We are proud to be hosting the Global Summit on Measurement in 2018. Acceso, as the host will do its best to make the event special in the world of measurement.”

Angel Alloza, CEO of Corporate Excellence, said: “It´s an honour for us to be partners of AMEC Global Summit. I strongly believe that the excellent management of intangible assets is key to generate a positive impact in our businesses and our society, but we need to prove that impact through metrics and that is why we are so happy to have such a long-awaited initiative happening here in Madrid”.

Barry Leggetter, CEO, of AMEC, said: “We plan to make the Global Summit in Madrid the pivot of a new focus on Spain and the Latin American market, in the same way we did for the Asia Pacific region with the Global Summit in Bangkok this year.”

Richard Bagnall, Chairman of AMEC, said the Global Summit was now the ‘must attend’ event for PR and communications professionals wanting measurement answers.

He said: “We intend to make the Global Summit in Madrid a highly practical opportunity for PR and communications professionals to develop and influence the best practice of measurement and research globally.”

More than 250 public relations and communications professionals are expected to attend.