A new look to the Barcelona Principles – the first international framework for measuring communications performance – was unveiled at a special industry event in London (September 3) as part of AMEC’s Measurement Month.
David Rockland, Ketchum Partner and Immediate Past Chairman of AMEC, who led the original discussion which evolved the Barcelona Principles in Spain in 2010, unveiled the new thinking before an audience of AMEC members and PR professionals.
The new changes come only two months after delegates at AMEC’s International Summit in Stockholm called for the Barcelona Principles to be reviewed.
David Rockland, who chaired the international working during the summer to develop an updated framework, told the audience in London: “What AMEC and our partners have done is refresh the Barcelona Principles to reflect the significant changes we have seen in the media landscape and the emergence of integrated communications.”
Barry Leggetter, CEO of AMEC, said: “AMEC is calling on all PR firms, PR associations, AMEC members and academics to get back this cross industry initiative and endorse the new Principles.”
He was joined at the launch by Jeremy Thompson, Managing Director, EMEA – Gorkana, a Cision Company & AMEC Chairman.