Debate 3: New thinking on SMM

The AMEC Summit in Barcelona kicked off the debate with the declaration in the Barcelona Principles that “Social media can and should be measured.” Following work at the 1st Asia Pacific Summit in Hong Kong, in Dublin, a special session will aim to agree a framework for global standards in social media measurement.

The session will be run by Tim Marklein, Practice Leader, Technology & Analytics, WCG and Co-chair, Council of PR Firms Measurement Committee; Richard Bagnall, Insights & Analytics Director, Gorkana Group; Katie Paine, CEO and Founder, KDPaine & Partners and Don Bartholomew, Senior Vice President, Digital and Social Media Research, Ketchum.

Philip Sheldrake (pictured above), MCIPR CEng, founding partner of Meanwhile and Influence Crowd and board director of Intellect, will open the debate with a challenging presentation called: “Influence – The bullshit, best practice and promise”

Richard Bagnall, chair of AMEC’s Social Media Measurement group urged members with an interest in social media metrics to attend the Dublin Summit.

The Insights & Analysis Director, for Gorkana Group, Bagnall said: “No-one said this would be easy.

“The industry needs leadership and clarity to ensure that clients get best practice advice and to dispel the fog of confusion around social media metrics.”

Bagnall said he believed that a framework which delivered best practice and consistency of analysis was the way ahead.