Knowledge Share – 1st Asia Pac

AMEC’s first Asia Pacific Summit in Hong Kong on 29^th February and 1^st March brought international speakers together from Australia, India, Hong Kong, Singapore, the US and UK. Where speakers gave their permission, their presentations are available for download below.

Workshop A:

Theme: Social Media Strategy and ROI: What You Can Achieve Online and How To Measure It?

Professor Jim Macnamara
Deputy Dean, Professor of Public Communication, Faculty of Arts & Social Sciences, University of Technology Sydney.

Workshop B:

Theme: Goodbye AVEs – Hello Valid Metrics.

Mike Daniels
International Chairman of AMEC & Senior Consultant, Report International.

Workshop C:

Theme: The drive towards Global Social Media Measurement Standards.

	Mike Daniels International Chairman of AMEC & Senior Consultant, Report International.
	Eden Lau co-founder & Chief Operating Officer at Brandtology.
	Eddie Chau co-founder & Chief Executive Officer, Brandtology.

Workshop D:

Theme: Benchmarking Asian Professional Practice.

Rachel Catanach
Senior Vice President, Senior Partner and Managing Director, Fleishman-Hillard, Hong Kong.

Michael Ziviani
CEO, Precise Value, Adelaide, representing Public Relations Institute of Australia.

Sam Flemming
Founder and Chairman of CIC.

Workshop E: “Prove everything – or die!”

Theme: The Barcelona Principles – what are they and how do I use them in establishing my programme performance?

David B. Rockland, Ph.D.
Partner/CEO Ketchum Pleon Change and Global Research and Chair of AMEC North American Chapter.

Workshop G:

Theme: “6.5 reasons for your clients to invest in measurement that matters & end debates on PR impact”.

Marion McDonald
Managing Director, Strategy & Planning, Asia Pacific Region, Ogilvy Public Relations Worldwide, Hong Kong.

Kieran M Moore
CEO of Ogilvy PR Worldwide, Australia.

“Chasing Silver Bullets”

Kieran M Moore
CEO of Ogilvy PR Worldwide, Australia.

“Measuring media for business”

Nandini Chatterjee
Brand and Communications Director at PricewaterhouseCoopers, India.

“New Media, New Era: Measurement for the Health Promotion Board”

Benjamin Loh
Senior Executive, New Media , Resource Development Services Department, Health Promotion Board, Singapore.

Carlie Jayne Guy
Insights & Analytics Manager APAC, Waggener Edstrom Worldwide.

“The PR Industry need for Measurement Standards”

Chris Foster
Principal, Strategy & Organization, Booz Allen Hamilton on “The communication trends and Asia”. Chris will present new results of research amongst communication professionals in Asia.