Knowledge Share – 1st Asia Pac
AMEC’s first Asia Pacific Summit in Hong Kong on 29th February and 1st March brought international speakers together from Australia, India, Hong Kong, Singapore, the US and UK. Where speakers gave their permission, their presentations are available for download below.
Workshop B:Theme: Goodbye AVEs – Hello Valid Metrics.
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Workshop C:Theme: The drive towards Global Social Media Measurement Standards.
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Workshop D:Theme: Benchmarking Asian Professional Practice.
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Workshop E: “Prove everything – or die!”Theme: The Barcelona Principles – what are they and how do I use them in establishing my programme performance?
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Workshop G:Theme: “6.5 reasons for your clients to invest in measurement that matters & end debates on PR impact”.
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“Chasing Silver Bullets”
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“Measuring media for business”
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“New Media, New Era: Measurement for the Health Promotion Board”
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“The PR Industry need for Measurement Standards”
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