NEW Content Added!

Title: Best Practices Guide for Use of Statistics in Public Relations Author: PRSA     Date: 14th February 2012     Download

Title: The Business Case for Public Relations: Driving Industry Recognition and Growth Author: PRSA     Date: 14th February 2012     Download

Title: Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities     Author: CIPR     Date: 25th January 2012     Download

Title: Evaluating Communication Programmes, Products and Campaigns: workshop slides      Author: Glenn O’Neill, Owlre   Date: 25th January 2012   Download

Title: The concept of ROI and PR     Author: Tom Watson, Bournemouth University & Ansgar Zerfass, University of Leipzig     Date: 25th January 2012    Download (PDF) 

Title:  Best practice guide for using statistics in communication     Author: CIPR                                                                                              Date: 25th January 2012                                                                                            Download (PDF) 

Title: “Big Data” challenge                                                                                    Author: Peter Granat                                                                                                Date: 2oth January 2012                                                                                            Download (PDF)                                                

Title: PR 2020 Report                                                                                                          Author: UK Chartered Institute for Public Relations (CIPR)                                Date: 22nd December 2011                                                                                       Download (PDF)

Title: PR Metrics                                                                                                           Author: Professor Jim Macnamara, Professor of Public Communication at the Univeristy of Technology, Sydney
Date: 9th December 2011                                                                                       Download (PDF)

Title: Social Media Strategy & Governance                                                                                                                     Author: Professor Jim Macnamara, Professor of Public Communication at the Univeristy of Technology, Sydney                                                                                             Date: 9th December 2011
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Title: Media Content Analysis                                                                           Author: Professor Jim Macnamara, Professor of Public Communication at the Univeristy of Technology, Sydney                                                                                             Date: 9th December 2011
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Title: Ad Values to measure PR                                                                         Author: Professor Jim Macnamara, Professor of Public Communication at the Univeristy of Technology, Sydney                                                                                             Date: 9th December 2011
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Title: Re-evaluating Public Communication
Author: Professor Jim Macnamara, Professor of Public Communication at the Univeristy of Technology, Sydney                                                                                             Date: 9th December 2011
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Title: Standardization in Public Relations Measurement and Evaluation
Author(s): David Michaelson and Don W. Stacks
Source: Public Relations Journal Vol. 5, No. 2, Spring 2011, Public Relations Society of America
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Title: Return on Investment in Public Relations: Latest European Research
Author(s): Tom Watson, Bournemouth University and Ansgar Zerfass, University of Leipzig
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Title: The evolution of evaluation – the accelerating march towards the measurement of public relations effectiveness
Author(s): Tom Watson, Bournemouth University
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Title: ICCO World Report: A Return to Growth
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Title: The 10 Percent Rule Is a Myth: Six Smarter Ways to Determine the “Right Amount” for PR Research
Author(s): Mark Weiner, CEO of PRIME Research/North America
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Title: Reinventing public communication to reconnect with publics
Author(s): Jim Macnamara PhD, FPRIA, FAMI, CPM, FAMEC – Professor of Public Communication University of Technology Sydney
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Title: Peripheral Vision
Credit to: 2021 Peripheral Vision Study by Ogilvy Public Relations Worldwide, Australia, and IABC
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Title: Twitter – 10 Business Reasons
Author(s): Al Clarke Limited
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