Consultation on social media measurement standards

Oct 12, 2011

LONDON, October 12, 2011 – Tim Marklein, Practice Leader, Technology & Analytics, at WCG and Chair of the new three parties Coalition charged with developing global social media measurement standards [...]

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What’s your “Big Ask” of social media measurement?

Sep 20, 2011

AMEC is following through on one of its key commitments from the Measurement Agenda 2020 with a half day conference on social media measurement called “The Big Ask”. Speakers already confirmed include: Peter Devery, Senior PR Manager for Microsoft EMEA Rosanna M. Fiske, APR, Chair and CEO, Public Relations Society of America (PRSA), GSC Program [...]

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Mark these dates – AMEC Awards gets under way!

Jul 26, 2011

Today we announce the timetable for the relaunch of the AMEC Awards, where winners will be announced at a special ceremony during the Summit Dinner at the European Summit in Dublin next June. We are aiming to attract a greater number of international entries this time. We ask all AMEC members to promote the Awards [...]

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Metrics with a new look!

Mar 19, 2011

We will soon have a high impact version of the Valid Metrics developed by Task Forces led by Ruth Pestana, of Hill & Knowlton and Tim Marklein, of Weber Shandwick, as a result of the Barcelona Principles. Marianne Eisenmann, from Determinus (a Chandler Chicco AMEC member company), was given the brief to create a more [...]

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