Knowledge Share – Lisbon
Dec 17, 2011
Speaker presentations are now available for download from the European Summit, Lisbon, 2011.
AMEC Valid Metrics
Oct 11, 2011
The Barcelona Principles outlawed AVEs. Ruth Pestana showcases AMEC’s replacement Valid Metrics guidelines. Until recently Vice Chair of AMEC’s North American Chapter.
Report gives welcome to Measurement Agenda – But AVEs use still high
Jul 26, 2011
New PR industry research in ICCO’s Q3 Trends Barometer shows continuing strong support for AVEs as a programme measure. The research showed that 39% of respondents rejected Advertising Value Equivalents (AVE’s) as a legitimate approach to measurement of PR campaigns, but 13% endorsed them. The remaining 48% believe they are “sometimes” valid, depending on the [...]
Lisbon buoyed by growth report
May 18, 2011
A talking point in Lisbon will be new AMEC research which shows that the sector has emerged from recession with double digit growth of 14% in the year 2009/10 compared with 2% in the previous 12 months period. The results are shown in the International Business Monitor study from AMEC, which is the most comprehensive [...]
Measurement sector steps out of recession with double digit growth
May 16, 2011
LONDON, 16th May, 2011 – The International Association for Measurement and Evaluation of Communication (AMEC) has published new research which shows that the sector has emerged from recession with double digit growth over the past 12 months. AMEC members reported industry growth of 14% in year 2009/10 compared with 2% in the previous 12 months [...]
