|At the heart of AMEC’s Mission in 2017 is a commitment to educate the marketplace. We will do that by having industry-leading experts able to talk at conferences and events throughout the world.
Please use the drop down menus to identify experts to invite to talk at your conference event and share the latest thinking and trends on communications measurement and analytics.
Contact Barry Leggetter, AMEC CEO, with your speaker and conference suggestions.
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Marion McDonald leads strategic planning capabilities and effectiveness measurement for Ogilvy Public Relations. She has two decades of client-side experience profitably increasing sales and market share at Allergan, Procter & Gamble, Revlon and Reckitt Benckiser. Her approach is founded on a strong desire to see marketing connect to the bottom line. With an integrated communications mindset spanning all marketing disciplines, Marion understands client’s marketing effectiveness language. She leads client campaign assessment and marketing award entries, ensuring Ogilvy remains the most awarded PR network in Asia Pacific. With a Masters in International Marketing, Marion has worked in Japan, Hong Kong, Shanghai, Singapore and Bangkok. She is also a passionate training presenter and musical theatre director and producer after hours.
Areas of Expertise
- Analytics and ROI
- Corporate Reputation and Brand Equity
- How to turn data into insights
- Public Relations Research, Measurement and Evaluation
- The Future of PR (data, insight, digital…)
- Unlocking business performance – the tools
- Using Communications Research to Drive Business Results
- Why measurement and analytics is important to PR professionals