Measurement Week Events

Measurement Week Measurement Week - More information

Internationally AMEC members are supporting Measurement Week with a series of free events.
 
From Asia to Africa, from The Americas to Europe, AMEC members are putting measurement in the international spotlight through Measurement Week.

These are some of the first events to be announced for Measurement Week. Please keep coming back to this page to check for updates as we receive details of new initiatives.

Measurement Week is all part of AMEC’s continued focus on educating the PR and marketing communities of the business benefits of communications research, measurement and analysis.

If your event is not on this list, please download and complete the submission form with your events details and email to Barry Leggetter, CEO AMEC – barryleggetter@amecorg.com.

Warm UpMonday 15thTuesday 16thWednesday 17thThursday 18thFriday 19th


Warm Up

Put Measurement Into ActionPut Measurement Into Action

Measurement Rules! Make It Work for You. Nearly everyone agrees on the value of PR measurement, but putting it into action can be a challenge. The webinar will focus on identifying steps you can take to integrate measurement into your work.

View PDF for more information.

Presenters:
Marianne Eisenmann, Head, Communication Research and Measurement, Chandler Chicco Companies
Mark Weiner, CEO, PRIME Research
Pauline Draper-Watts, Executive Vice President, Global Lead, Measurement & Analytics, Edelman Berland

You can register for it now: http://www.prsa.org/Learning/Calendar/register/6366

 


Future of Social Media Panel09:00 – 12:00 Central Standard Time
Social Media Best Practices

Event produced by: PRSA and Universal Information Service

Venue: Omaha Press Club, Omaha, Nebraska, United States

Speakers:
Carol Zuegner, Creighton Associate Professor
Dr. Jeremy Lipschultz, UNO Isaacson Professor
LeAnne Morman, WOWT Assignment Editor
Randa Zalman, Redstone Communications Chief Strategy Officer
Jared Troutman, Analysis Director Universal Information Services

How to register: http://prsanebraska.org/meetinginfo.php?id=67&ts=1408041405

 


Jeremy Lipschultz Booktalk on his new book “Social Media Communication: Concepts, Practices, Data, Law and Ethics.”13:00 Central Standard Time
Jeremy Lipschultz Booktalk on his new book “Social Media Communication: Concepts, Practices, Data, Law and Ethics.”

Event produced by: The Bookworm and Universal Information Services

Venue: Bookworm, 8702 Pacific St., Omaha, NE 68124

Speakers:
Jeremy Lipschultz- UNO Isaacson Professor

 

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Monday 15th September

AMEC Measurement Week Executive Roundtable08:00 UK BST
AMEC Measurement Week Executive Roundtable

Event produced by: Gorkana Group
Venue: Duck and Waffle, London, UK (http://duckandwaffle.com/)

Speakers:
Patrick Kerr, Director of Communications, Balfour Beatty
Nik Pearson, Media Relations Director, Toyota
Barry Leggetter, CEO, AMEC
Richard Griffiths, Head of European Communications, StubHub
Paul Hender, Director, Gorkana Group
Jeremy Thompson, CEO, Gorkana Group
Elaine Cameron, Head of Strategic Research & Trend Analysis, Burson-Marsteller
Anil Ranchod, Assistant Director of Communications, Stroke Association
Steve Miller, PRCA and ICCO Membership & Partnerships Director, PRCA
Brendon Craigie, Group CEO Hotwire PR
Megan Greenwood, Managing Director, see.saw communications
Peggy Papakosta, Strategic Communications & Campaigns Officer Universities UK
Elayne Philips, Head of Strategic Analytics and Evaluation Department for Environment, Food and Rural Affairs
Bryony Taylor, Home Office Counter Terrorism
Ben Levine, Vice President, Ketchum
Emily Morgan, MD, Red Consultancy

View PDF

 


Measurement in the Trenches: Perspectives on the Value of Your Social Media Presence08:30 EDT
Day 1 Cision/Vocus Measurement Week Program in New York.
Measurement in the Trenches: Perspectives on the Value of Your Social Media Presence

Opening keynote: Mark Schaefer, globally-recognized blogger, speaker, educator and business consultant. Schaefer is the author of {grow}, one of the top marketing blogs in the world, and four bestselling books, including “Return on Influence,” “The Tao of Twitter” and his latest “Social Media Explained.”
Venue: Empire Room at the Hilton Hotel, Times Square, New York.

Breakfast event: free admission.

To register and find out more details, click here: http://us.cision.com/measurement-week/index.asp

 


Expert Panel: The State of PR Measurement09:45 – 10:45 EDT
Expert Panel: The State of PR Measurement

Learn about the state of PR measurement from some of the industry’s most experienced practitioners and thought leaders. Panelists will cover topics such as campaign goals, reporting and benchmarking, vanity metrics, quantifying media coverage, measuring social media and more. Attendees will have a chance to ask their own questions of the panel.

Moderator:
Peter Himler (founder, Flatiron Communications).

Panelists:
Shonali Burke, CEO, Shonali Burke Consulting
Chris Penn, VP of marketing technologies, Shift Communications
Heidi Sullivan, SVP of digital content, Cision

 


Social Media Evaluation15:00 – 15:30 UK BST
Social Media Evaluation

Cutting edge social media measurement
Organised by Defra.
Venue: Webinar

Speakers:
Johna Burke, Executive Vice President at BurrellesLuce
Alistair Wheate, Lead Consultant, Gorkana Group.

Watch the Webinar

 


Why Measurement Matters11am EDT / 4pm GMT / 8 Pacific
Why Measurement Matters

Constructing the case for understanding effective communications and how this impacts business outcomes

This webinar highlights the importance of measurement in communications. It looks at the ways in which PRs, in-house communicators and other comms professionals can use measurement to learn from and develop their campaigns.

Speakers: Three speakers will provide real insight and solid examples of the measurement of communications campaigns:

Bernadette Murdoch, Communications Director, GlaxoSmithKline
David Rockland, Ketchum Partner and Chairman of AMEC.
Mike Daniels, Commercial Director, Salience Insight.
Julie Lardieg, Senior Brand Manager, Godrej

Themes include:

The importance of measuring effectiveness to the external market

  • Ensuring ROI
  • Building on success: How to take the lessons proven by the evaluation of a campaign to communicate more efficiently in future.
  • Developing coherent campaigns: Is your campaign targeting the right audience in the right way? Will it achieve your objectives?

The importance of measuring effectiveness to the internal market

  • Senior buy in: How can measurement and evaluation help leaders make sense of communications?
  • Proving ROI: Allowing corporate leaders to understand the real results comms campaigns achieve.
  • Learning from measurement: Did part of your campaign not achieve its objectives? How can evaluation help you learn?

To Register click on this link: http://communicatemagazine.co.uk/component/content/article/5492

 


PR Measurement Best Practice Twitter DiscussionAll Day
PR Measurement Best Practice Twitter Discussion

Event produced by: Universal Information Services

Venue: Twitter

Speakers:
Todd Murphy, Universal Information Services Team
Jared Troutman, Universal Information Services Team
Austin Gaule, Universal Information Services Team

How to register: Follow @Universal_Info on Twitter

 


Free webinars
Free webinars
During Measurement Week the following CIPR Webinars Members only will be made publicly available:

Google Analytics
Measuring and evaluating PR
Social media evaluation

Free content

During Measurement Week CIPR will be sharing free chapters and insight from Tom Watson and Paul Noble’sEvaluating Public Relations‘, and Anne Gregory’sPlanning and Managing Public Relations Campaigns‘.

Follow @CIPR_UK to get this exclusive content first.

 


Institute of Public Relations
Institute of Public Relations will be running a daily post every day of Measurement Week on Research Conversations about various aspects of the Week.
 
 
 
 
 

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Tuesday 16th September

Hotwire Sydney, running Measurement Week event as part of new office opening
Hotwire Sydney, running Measurement Week event as part of new office opening

Venue: Sydney

 


Best Practice in Social Media Measurement
Best Practice in Social Media Measurement

Internal Staff Workshop

Venue: No. 100, Lane 91, E’shan Rd. Pudong Shanghai

Presenters:
Magma Wu, Director of Social Media, PRIME Research
Grace Hu, Manager of Social Media, PRIME Research

Contact: wu_j@prime-research.com

 


Best Practice in Social Media MeasurementSocial Media Communication Measurement: Gap between Research and Practice

Venue: Shanghai
Brunch Forum

To be confirmed:
Ford China
Mclaren AP
Avon China
Porsche China
Weber Shandwick

Contact: Magma Wu wu_j@prime-research.com

 


Measurement Breakfast07:30 – 08.45
Measurement Breakfast

Event produced by Newsaccess
Those who wish to register can email joycek@newsaccess.ie
Venue: Drury Buildings, Dublin City Centre

Find out more: http://www.newsaccess.ie/news/start-your-day-off-right-at-the-newsaccess-measurement-breakfast

Speakers:
Stuart McHugh, CEO, Newsaccess
Paul Moriarty, Head of Insight, Newsaccess

 


The Measurement Workshop 08:00 – 10:00
The Measurement Workshop

Event produced by Kantar Media and PRCA Ireland
Venue: Westbury Hotel, Dublin, Ireland

Speakers:
Martina Byrne PhD, former Director with Wilson Hartnell
Roseanna Ellis, Social Media & Marketing Manager, Kantar Media

How to register: register by emailing at info@prca.ie

 


The Latest Thoughts in Communications Measurement Practices08:00 – 10:00
The Latest Thoughts in Communications Measurement Practices

Event produced by Ornico
Enquiries email francoisv@ornicogroup.co.za
Venue: Slow Lounge, Sandton, Johannesburg (South Africa)

Speaker:
Wadim Schreiner

 


Nailing Customer Loyalty: The Metrics That Matter and Those That Don’t
08:30 – 09:30 EDT
Day 2 Cision/Vocus Measurement Week Program in New York.
Nailing Customer Loyalty: The Metrics That Matter and Those That Don’t

People don’t believe what they see in advertisements anymore. What drives them to your business is their network’s personal recommendations. What’s the best way to measure the impact of this new currency? Forget likes, followers, fans and friends. Discover how to track the metrics that matter in this word-of-mouth world—revenue, growth, buzz and engagement. Learn from companies big and small who have cashed in by measuring the right way and leave with real-world strategies you can implement immediately.

Venue: Empire Room at the Hilton Hotel, Times Square, New York.
Breakfast event: free admission.

Presenter:
Peter Shankman, founder, Help A Reporter Out.

To register and find out more details, click here: http://us.cision.com/measurement-week/index.asp

 


08:30 – 10:00 UK BST
Measurement Roundtable on Research, Planning and MeasurementMeasurement Roundtable on Research, Planning and Measurement

An invite-only event, to be recorded and available to CIPR members, with experts discussing the latest trends and issues in research, planning, measurement and evaluation.
Venue: CIPR, 52-53 Russell Square, London WC1B 4HP

Invite only – contact PhilM@cipr.co.uk
 


The Latest Thoughts in Communications Measurement Practices09:00 – 11:00
The Latest Thoughts in Communications Measurement Practices

Event produced by Ornico
Enquiries email francoisv@ornicogroup.co.za
Venue: Sarova Stanley Hotel, Nairobi, Kenya

Speaker:
Francois van Dyk

 


Setting the standards for PR Measurement09:00 – 10:00 CEST
Setting the standards for PR Measurement

Event produced by: SYNTEC RP

Venue: Fédération SYNTEC – 148 bvd Haussmannn 75008 Paris – FRANCE

The panel will join members of:
SYNTEC RP
Kantar Media
UDA
Synap
Argus de la Presse
Occurrence
Francois Nicolon Global CMO, Kantar media, will present AMEC’s Barcelona Principles.

Save the date and registration here.

 


Predictive Analytics: Students That Just Can’t Fail09:45 – 10:45 EDT
Day 2 Cision/Vocus Measurement Week Program in New York.
Predictive Analytics: Students That Just Can’t Fail

Western Governors University is making it harder and harder for their students to fail. Overcoming the social and cultural biases that often label online education as inferior to traditional brick and mortar institutions, WGU has the ability to track every mouse movement made by students while studying and empowers professors with predictions of student failure six months in advance. This isn’t just a session for those who work in higher education—details and methodologies of the process implementation will be clearly explained in order to further research efforts in non-high education industries.

Venue: Empire Room at the Hilton Hotel, Times Square, New York.
Breakfast event: free admission.

Presenter:
Matt Poulton, data scientist, Western Governors University

To register and find out more details, click here: http://us.cision.com/measurement-week/index.asp

 


Measurement to Boardroom: Showing business value11:00 Argentine Standard Time (GMT-3)
The importance of measurement as tool for governance (not just Social Media strategy)

Event produced by: GlobalNews Group

Venue: Amenábar 1567, Buenos Aires, Argentina, with networking and live big screen transmission at GlobalNews Colombia, GlobalNews Paraguay, GlobalNews Perú and GlobalNews Uruguay’s offices.

Speaker:
Matías Berardi, CEO, SocialEyez Latin America

You can register to the web version by joining https://meetings.webex.com/collabs/meetings/join?uuid=ME0OTWDFTYWU10P05OOEIKR926-MWEZ or send an email to measurementweek@globalnewsgroup.com in order to join us at our offices.

 


Measurement to Boardroom: Showing business value11:00 – 12:00 AEST
Measurement to Boardroom: Showing business value

Event produced by: Precise Value

Webinar, Australia

Speaker:
Michael Ziviani, Founder & CEO Precise Value

Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/880993160
After registering you will receive a confirmation email containing information about joining the webinar.

 


Defra14:00 – 15:30 UK BST
Social Analytics Best Practice

Organised by Defra.
Venue: Defra, Nobel House, 17 Smith Square, Westminster, London, SW1P 3JR, England.

Speakers:
Rae Stewart, Head of News, Defra
Ben Matthews, Head of Strategic Communications, eBay Global
Verity Hambrook-Skinner, WW1 Centenary Campaign Manager, UK Government (TBC)
Michael Sanders, Downing Street Behavioural Insights
Gwenny Whelan-Burch, Head of Digital, Department for Business Innovation and Skills.
Video message from Francis Maude, Cabinet Office Minister, UK Government

How to register: https://www.eventbrite.co.uk/e/gcs-support-measurement-week-defra-present-social-analytics-best-practice-tickets-12741124045?ref=ebapi

 


From Measurement to Management14:00 – 15:30 UK BST
From Measurement to Management

Event produced by: LEWIS
Venue: The Loft at 600F, 600 F Street NW (Gallery Place/Chinatown), Washington, DC 20004 USA

Panelists include:
Mark Weiner, CEO of Prime Research, The Americas.
Serena Ehrlich, Director of Social, BusinessWire.
Trevor Martin, Social Media Manager, The Nature Conservancy.
Matthew Buffington, Deputy Director, U.S. Department of State.
Ian Lipner, Vice President, LEWIS PR (moderator).

How to register: http://marketing.lewispr.com/acton/fs/blocks/showLandingPage/a/3436/p/p-0100/t/page/fm/0

 


WEBINAR: Levelling up to the needs of the Marketing Dept. & the Boardroom PLUS…take part in Measurement Week Survey15:00 – 16:00 UK BST
WEBINAR: Levelling up to the needs of the Marketing Dept. & the Boardroom PLUS…take part in Measurement Week Survey

In today’s data driven world, PR must keep pace with the speed of wider business planning and decision making. To feed the right intelligence and insights to the marketing department and up to the board room requires that comms professionals move beyond measurement for self-justification. More than ever data gathered must help to inform present and future strategy rather than provide a rear view mirror on what’s happened. This webinar will look at fresh survey data commissioned by Hotwire that addresses how comms professionals are using data today and the critical views of marketing professionals. Hotwire’s group CEO Brendon Craigie will lead a discussion based upon the findings with a panel of experts.

Event produced by: Gorkana Group/Hotwire PR
Venue details including country: Webinar (global)

Speakers:
Brendon Craigie, Group CEO, Hotwire.
Imogen Osborne, Co-Founder, Question and Retain
Nick Lansman, Group Managing Director, Political Intelligence

How to register: https://www2.gotomeeting.com/register/511085522

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Wednesday 17th September

PR Measurement Best Practice Twitter Discussion08:00 – 17:00
Universal Information Services Demo Day

Event produced by: Universal Information Services

Venue: United States

Speakers:
Todd Murphy, Universal Information Services Team
Jared Troutman, Universal Information Services Team
Austin Gaule, Universal Information Services Team

How to register: https://www.facebook.com/events/336333403202578/

 


Defining Social Media Engagement in a Regulated Industry08:30 – 09:30 EDT
Day 3 Cision/Vocus Measurement Week Program in New York.
Defining Social Media Engagement in a Regulated Industry

The session will focus on measuring interactions with company content posts rather than replying to posts. Attendees will learn how to identify escalation triggers and develop a response matrix.

Venue: Empire Room at the Hilton Hotel, Times Square, New York.
Breakfast event: free admission.

Keynote Speaker:
Laura A. Grover, senior digital strategy director, Quintiles

To register and find out more details, click here: http://us.cision.com/measurement-week/index.asp

 


13:00 ET/noon CT/ 10:00am PT – 14:00pm ET/1 CT/ 11:00am PT
Twitter Chat with PR News Measurement Hall of FamersTwitter Chat with PR News Measurement Hall of Famers

Organised by PR News
Venue: USA – other markets welcome to join the conversation

Speakers:
Pauline Draper-Watts, Executive Vice President, Global Lead, Measurement and Analytics, Edelman Berland
Angela Jeffrey, Managing Director (U.S.), Salience Insight
Andrew Bowins, SR VP, Corporate and Digital Communications, MasterCard
Diane Lennox, PR Services Manager, SAS
Katie Paine, Measurement Consultant, Paine Publishing, LLC
Mark Weiner, CEO, PRIME Research
Frank Ovaitt, President and CEO, Institute for Public Relations

Log in to Twitter at 1 pm ET, Sept. 17, and use the hashtag #prmeasure

 


14:00 – 19:00 UK BST
Social Media Measurement – all of your questions answeredSocial Media Measurement Solved – your questions answered

Organised by PRIME Research UK / CIPR
An afternoon of insights into the world of social media measurement in association with the CIPR Social Media Panel and PRIME Research.
Venue: Ketchum, 35-41 Folgate Street, London, United Kingdom, E1 6BX

Speakers:
Stephen Waddington Director, Ketchum Europe and President, CIPR
Adam Parker, Founder, Lissted
Andrew Bruce Smith, Managing Director, Escherman
Gemma Griffiths, MCIPR
Ben Levine, Vice President Global Research and Analytics, Ketchum
Elayne Phillips, Head of Strategic Analytics and Evaluation, DEFRA
Richard Bagnall, CEO, PRIME Research UK
Barry Leggetter, CEO, AMEC

Details and registration: http://www.prime-conference.co.uk/

 


Webinar: How to define useful KPIs to measure the effectiveness of your PR program15:00 UK BST / 10:00 EST
Webinar: How to define useful KPIs to measure the effectiveness of your PR program

In today’s increasingly complex media landscape it’s important to ensure that your PR programme is measured by choosing the KPIs that are relevant to your organisation’s strategic objectives. Join Gorkana Group and Booz Allen Hamilton for an hour-long webinar where we will provide a practical overview of analysis, showcasing best practice. Topics covered include:

- Best practices in selecting KPIs
- Common problems that are found when measuring against organisational KPIs
- How to know if and when KPIs should be retired or changed

Speaker:
Anil Rashod, Assistant Director of External Affairs, The Stroke Association
Paul Hender, Director, Gorkana Group
Jason Kemp, Principal, Booz Allen Hamilton

Register now and ensure that you’re ahead of the competition: https://www2.gotomeeting.com/register/515388762

 


Mediaverse Open House16:30 – 18:00
Mediaverse Open House

Mediaverse Open House is an opportunity for clients and industry professionals to exchange ideas and learn more about media evaluation in a fun social setting. We’re lifting the lid on communications measurement so people can come in and see #amecatwork!
Event produced by: Mediaverse
Venue: Mediaverse HQ, 113 Ferrars Street, Southbank, Victoria 3006, Australia

 


16:00 MSK
Performance indicators to choose for PR assessmentPerformance indicators to choose for PR assessment

Ex Libris and fellow AMEC member PR News will hold a joint webinar called, “Performance indicators to choose for PR assessment” during AMEC Measurement Week, on September 17, 2014, at 4 pm MSK.
Venue: Moscow, Russia

Speakers:
Albert Martirosyan, Head of Analytics Division at Ex Libris
Evgeniy Larionov, ExLibris CEO
Liliya Glazova, PR News CEO
Natalya Stenina, Head of Business Development Division at PR News

To register for the free webinar click on this link: Click on https://www.facebook.com/events/1450807801852077/?ref_dashboard_filter=upcoming to register as a member on our Facebook page or write to bvv@exlibris.ru

 


14:00 EST
Metrics, Standards and MayhemMetrics, Standards and Mayhem

Event produced by BurrellesLuce
Live Webinar – Sept. 11, 2014 3–4 p.m. US EDT
Venue: Webinar

Speakers:
Johna Burke, EVP, BurrellesLuce
Katie Delahaye Paine, CEO, Paine Publishing

Register here: https://burrellesluce.webex.com/burrellesluce/onstage/g.php?t=a&d=662168601

 


18:00 – 20:00
From Measurement to ManagementFrom Measurement to Management

Event hosted by LEWIS PR
Moderated by PRCA

How can communication measurement improve the bottom line?
Join our expert panel as they discuss the role of measurement in communications and how we move beyond ROI proof to use insight and analysis to improve future campaign planning and execution.
Venue: Millbank Tower, Millbank, London, SW1P 4RS

Moderator:
Matt Cartmell, Director of Communications, PRCA

Panelists:
David Keene, Head of Google Enterprise Marketing, Google
Marcus Gault, Managing Director, Insight, Precise
Giles Peddy, Group Managing Director UK, LEWIS PR

Register here: http://marketing.lewispr.com/acton/fs/blocks/showLandingPage/a/3436/p/p-0101/t/page/fm/0

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Thursday 18th September

Why Measurement Matters for PR08:30 – 09:30 EDT
Day 4 Cision/Vocus Measurement Week Program in New York.
Why Measurement Matters for PR

Don’t miss the biggest panel of the Cision/Vocus New York AMEC Measurement Week. Get the agency perspective on why measurement matters for PR, from some of the industry’s most experienced practitioners and thought leaders. Speakers will cover topics such as the Barcelona Principles, the Value Triangle, influencer and audience mapping, integrated measurement, the pluses and pitfalls of Big Data and more. Attendees will have a chance to ask their own questions of the panel.

Venue: Empire Room at the Hilton Hotel, Times Square, New York.
Breakfast event: free admission.

Moderator:
Heidi Sullivan, SVP of digital content, Cision

Panelists:
Mary Elizabeth Germaine, SVP director of research, Ketchum PR
Allyson Hugley, EVP of analytics, Weber Shandwick
Philip Kam, VP of data and analytics, Text100
Jeremy Woolf, SVP of global digital and social media practice lead, Text100
Matt Kucharski, EVP, PadillaCRT
Colby Vogt, SVP of research and analytics, FleishmanHillard

To register and find out more details, click here: http://us.cision.com/measurement-week/index.asp

 


Does Size Matter? Discussing 360 Media Measurement09:00 – 13:00
Does Size Matter? Discussing 360 Media Measurement

Event produced by: Kantar Media and CIPR Northern Ireland

Venue: Ramada Encore Hotel, Belfast, Northern Ireland, UK

Speakers:
Roseanna Ellis, Social Media & Marketing Manager, Kantar Media
Vanessa Lynch, Senior Analyst, Kantar Media
Chris Love, Owner of Love PR and Chair of Chartered Institute of Public Relations (CIPR) Northern Ireland

 


Challenges faced by introducing Measurement Standards in new markets11:00 Paraguayan Standard Time (GMT-3)
Challenges faced by introducing Measurement Standards in new markets

Event produced by: GlobalNews Group

Venue: Hotel Sabe Center, Asunción, Paraguay, with networking and live big screen transmission at GlobalNews Argentina, GlobalNews Colombia, GlobalNews Perú and GlobalNews Uruguay offices.

Speakers:
Alejandro Sciscioli, Country Manager, GlobalNews Paraguay

Please send an email to measurementweek@globalnewsgroup.com in order to join us at our venues or subscribe to the webinar.
 


17:45 – 19:45 UK BST
What does the C-Suite want from PRWhat does the C-Suite want from PR?

Produced by PRMoment in partnership with Ebiquity as part of Measurement Week
Venue: Skills Matter, 116-120 Goswell Road, London, EC1V 7DP

Speakers:
Sam Knowles, Director – Reputation Practice, Ebiquity.
Elayne Phillips, Head of Strategic Analytics and Evaluation, Communications Group, Defra. Department for Environment, Food and Rural Affairs.
Kevin Murray, Chairman, Good Relations Group.

Book now: http://www.prmoment.com/PR-Conferences/what-does-the-c-suite-want-from-pr.aspx
 


14:00 EST
Measurement: How Competitive Intel Can Drive Future StrategyMeasurement: How Competitive Intel Can Drive Future Strategy

Event produced by BurrellesLuce
Venue: Webinar

Speaker:
Margot Sinclair Savell, Senior Vice President, Global Measurement, Research+Data Insights, Hill+Knowlton Strategies

Register here: https://burrellesluce.webex.com/burrellesluce/onstage/g.php?t=a&d=662971576

 


16:00 – 18:00 Central Standard Time
Future of Social Media PanelFuture of Social Media Panel

Event produced by: Universal Information Services and the UNO Social Media Lab
Venue: Hosted at the University of Nebraska-Omaha Social Media Lab. United States of America, Nebraska, Omaha.

Speakers:
Jared Troutman – Moderator, Universal Information Services Media Analysis Director.
Jeremy Lipshultz – University of Nebraska-Omaha Professor & Author of “Social Media Communication: Concepts, Practices, Data, Law and Ethics”.
Ashley Anderson – UNO Student.
Austin Gaule – Universal Information Services Assistant Media Analysis Director.
Grant Crowell – Digital Content Strategist, Video SEO & YouTube ROI Expert

How to get involved: Interested parties can view a LIVE STREAM of our event for free here: https://plus.google.com/u/0/events/c5kvqd92qgh7u2tu7i1pr1h3mto
 


18:00 – 19:30 EDT
IBM Watson & Data-driven Marketing in the Age of Cognitive ComputingIBM Watson & Data-driven Marketing in the Age of Cognitive Computing

Event produced by: Weber Shandwick and BlueWaterLabs
Venue: Weber Shandwick 909 Third Avenue, 5th FL, New York

Description
Several years after its victory on the TV quiz show Jeopardy!, IBM Watson has evolved to represent a new era of computing that is being applied across various industries – including communications. Join Allyson Hugley from Weber Shandwick and featured guest speaker John Wolpert from IBM Watson to discuss how IBM Watson technology and cognitive computing are poised to enhance CRM and revolutionize communications evaluation and planning.

Moderator: Allyson Hugley, Weber Shandwick EVP, Analytics
Guest Speaker: John Wolpert, Seeker of Awesomeness, IBM Watson
John Wolpert is IBM’s Watson Ecosystem Evangelist, a three-time entrepreneur, and founder of the popular Taxi App, Flywheel. In his current role, John seeks out awesome people, technology and business opportunities. His mission is to build a giant wave of innovators that use Watson’s cognitive computing services to change the world.

View event PDF here.

To register: Click here to RSVP, or contact Ashley Glickman at aglickman@webershandwick.com,
or at (212) 445-8337
Join the conversation by using hashtags #amecatwork and #WSDataSalon

Unfortunately, due to technical difficulties Weber Shandwick are unable to live stream the Weber Shandwick Measurement Week Data Salon (on September 18). However, videos from the talk will be available on our YouTube page a few days following the event and the event will be live-tweeted at our handle @GlobalDataSalon using the hashtags #WSDataSalon and #amecatwork. Follow all Measurement Week events using #amecatwork.

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Friday 19th September

Weaponizing Analytics: How Smart Data Helps You Keep What Works and Kill What Doesn’t08:30 – 09:30 EDT
Day 5 Cision/Vocus Measurement Week Program in New York.
Weaponizing Analytics: How Smart Data Helps You Keep What Works and Kill What Doesn’t

In digital product development, building the wrong thing isn’t just a waste of time. The wrong product or feature will turn users away, never to return. You have to be ruthless about what’s in and what’s out and rely on user data to drive decisions. Lauren Bracey Scheidt will explain how NPR uses analytics to guide its product development process. Then Nick DePrey will dive into a case study of NPR One, NPR’s newest digital app for iOS and Android.

Venue: Empire Room at the Hilton Hotel, Times Square, New York.
Breakfast event: free admission.

Presenters:
Nick DePrey, analytics manager and innovation accountant, NPR
Lauren Bracey Scheidt, product manager for consumer engagement, NPR

To register and find out more details, click here: http://us.cision.com/measurement-week/index.asp

 


PR Measurement Best Practice Twitter Discussion08:00 – 17:00
Universal Information Services Measurement Week Wrap Up

Event produced by: Universal Information Services

Speakers:
Todd Murphy, Universal Information Services Team
Jared Troutman, Universal Information Services Team
Austin Gaule, Universal Information Services Team

How to register: Tune into the Universal Twitter account (@Universal_Info) for a wrap up of a busy week on measurement! We’ll be tweeting how #amecatwork and Measurement Week have spread across the globe!

 

 


India TweetChat10.30 UK BST/11.30/CEST/3.00pm New Delhi IST
India TweetChat

Sign in on Twitter at #askAMEC where the panel will answer your questions around measurement.

  • Ask anything around measuring Social Media or Traditional channels
  • Bring in your client situation/ challenge and our panel of experts will be happy to help
  • Confirmed panellists include: @richardbagnall, CEO Prime Research, UK (Social Media Measurement) and @barryleggetter, CEO, AMEC (Trends and International developments). @aseemsood, CEO @IRMPL will be moderating the session

 


New Measurement Standards and their value to PR agencies11:00 Uruguay Standard Time (GMT-3)
New Measurement Standards and their value to PR agencies

Event produced by: GlobalNews Group

Venue: Bolivia 1559, Carrasco, Montevideo, Uruguay with networking and live big screen transmission at GlobalNews Argentina, GlobalNews Colombia, GlobalNews Paraguay and GlobalNews Perú’s offices.

Please send an email to measurementweek@globalnewsgroup.com in order to join us at our venues or subscribe to the webinar.

 

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