Measurement Month Measurement Month - More information#AMECMM
KEY: Europe Asia Pacific North America Global
1 September
10:00 – 11:00 BST
- Europe -
AMEC“Ready, steady, go – AMEC’s Measurement Month Launch Webinar in Europe”
Event produced by: AMEC
Event produced by AMEC, the International Association for Measurement and Evaluation of Communication, the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.
Speakers:

  • Sarah Gibbons, Head of Communications Performance, Health UK Government.
  • Jeroen Scholten, Founder and Managing Director, Publistat, Holland.
  • Paul Hender, Director, Gorkana.

Facilitator:
Ben Smith, Founder PR Moment.
The expert panel will bring together their views from across Europe from the perspectives of measurement/research businesses, agencies, in-house teams and government on latest survey findings about communications measurement practices and approaches. Ben Smith, MD PRMoment.com, will moderate the session, asking what the research findings means for communications measurement in the PR sector. This is the first event during international Measurement Month and it will be a great way hear about the latest industry issues ahead of further events during the month.

How to register: https://attendee.gotowebinar.com/register/3639415742372813313

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15:00 – 18:00 CEST
- Europe -
AMEC“The Day After: Rebuilding Your Reputation”
Event produced by: AMEC
Event produced by AMEC, the International Association for Measurement and Evaluation of Communication, the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.Speakers:

  • Sarah Gibbons, Head of Communications Performance, Health UK Government.
  • Jeroen Scholten, Founder and Managing Director, Publistat, Holland.
  • Paul Hender, Director, Gorkana.

Facilitator:
Ben Smith, Founder PR Moment.
The expert panel will bring together their views from across Europe from the perspectives of measurement/research businesses, agencies, in-house teams and government on latest survey findings about communications measurement practices and approaches. Ben Smith, MD PRMoment.com, will moderate the session, asking what the research findings means for communications measurement in the PR sector. This is the first event during international Measurement Month and it will be a great way hear about the latest industry issues ahead of further events during the month.
How to register: https://attendee.gotowebinar.com/register/3639415742372813313

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3 September
07:30 – 09:00
- Europe -
News Access“Measuring PR Success”
News Access is holding a Measurement Month breakfast event in Dublin called “Measuring PR Success”. The event will run from 7.30am-9.00am.
Event produced by: NewsAccess (in association with IFTA, The Irish Film TV Academy)
Venue: The National Concert Hall, Dublin
Speaker:

Contact:
Katrina Joyce, Sales & Marketing Manager, NewsAccess. joycek@newsaccess.ie

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09:00 – 10.30
- Europe -
Amec, Gorkana, Ketchum“Announcing Barcelona Principles 2.0″Five years ago the Barcelona Principles emerged out of the AMEC International Summit in Barcelona as the first framework for PR and communications measurement. Sign up for the live event in London as Barcelona Principles 2.0 is revealed!David Rockland, Ketchum Partner who led the original discussion which evolved the Barcelona Principles at the AMEC Summit in Spain in 2010 and who chaired an international working group to discuss the changes, will explain the new-look Principles at the events in London. He will be joined by Jeremy Thompson, Managing Director, Gorkana – a Cision Company and AMEC Chairman.
What will be covered:

  • You will hear how the 7 original Barcelona Principles have been refreshed to reflect current communications practice.
  • How the updated Barcelona Principles provide more guidance on “what to do” in order to incorporate the expanding media landscape into a transparent, reliable, and consistent measurement and evaluation framework.

Event produced by: AMEC in association with Gorkana and Ketchum

Venue: Ketchum, 35-41 Folgate St, E1 6BX, London

To register go to: http://bit.ly/1NRmcna

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13:00 EST
- North America -
BurrellesLuce“Barcelona Principles 2.0″
Event produced by: BurrellesLuce and the AMEC North American Chapter
You will hear how the 7 original Barcelona Principles announced earlier today in London have been refreshed to reflect current communications practice.

  • How the updated Barcelona Principles provide more guidance on “what to do”.
  • How Barcelona Principles 2.0 goes beyond PR measurement.
  • Reinforces the importance of integration.
  • Made a distinction between measurement and evaluation.
  • Includes more focus on qualitative.

Hosted by AMEC North America Co-Chairs:
Johna Burke, EVP, BurrellesLuce
Margot Sinclair Savell, SVP, Global Measurement, Research+Data Insights, Hill+Knowlton Strategies

How to register: https://burrellesluce.webex.com/burrellesluce/onstage/g.php?MTID=e2e684bbc56105ecf010782e807f4a172

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14:00 – 16:00 BST
- Europe -
DEFRA“Social Analytics Tools for Government Communication Evaluation”
At this UK Government Event in Westminster, London, you will hear from Alex Aiken, Executive Director of UK Government Communications (via video), network with Government Communicators who are at various stages of their measurement journey and get the opportunity to hear about some key social analytics tools being used and available throughout Government Comms to measure the success of campaigns directly from the suppliers.
Event produced by: Defra
Venue: Nobel House 17 Smith Square, London, SW1P 3JR, UK
Speakers:

  • Sean Larkins, Director of Communications, Department for Environment Food and Rural Affairs
  • Paul Njoku, UK Government Evaluation Lead
  • Alex Aiken, Executive Director of Government Communication, UK Government (Via video link)

Suppliers:
Gorkana, LexisNexis, Precise, Meltwater and Brandwatch.

How to Register:
http://www.eventbrite.co.uk/e/gcs-event-social-analytics-tools-for-government-communication-evaluation-tickets-18149024220

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4 September
8.30 GMT+1
- Europe -
Opoint“Learn how to set up a strong measurement framework and understand what the evaluation really means”
(Breakfast served from 08.00)
Get tips and guidance in how to set up a strong framework for measuring and evaluation.
Event produced by: Opoint AB in collaboration with Novus
Venue: Stockholm, Sweden in Swedish
Speakers:

  • Ann-Sofie Krol, Head of Analysis and Consulting, Opoint Group
  • Torbjörn Sjöström, CEO at Novus

For event details: http://www.opoint.se/seminarium/

How to register: Email marknad@opoint.se

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8 September
12:00 – 13:00 (EDT)
- Asia Pacific -
Shonali Burke“Everything and Anything About Measurement”Make sure you are following Shonali (@shonali) prior to the chat and just bring yourself and your Twitter handle and the #measurePR hashtag for a 1 hour chat on everything and anything about measurement to mark Measurement Month. All the info you need is here: https://www.facebook.com/events/863656333724344/
Organised by: Shonali Burke Consulting (@shonali)
Guests Include:

  • Pierre-Loic Assayag (@pierreloic) of Traackr
  • Stephen Waddington of Ketchum (@wadds)
  • Aseem Sood of Impact Research & Measurement Pvt Ltd (@aseemsood)
  • Amith Prabhu of SCoRe – Indian School of COmmunications & REputation & The PRomise Foundation for PR (@amithpr)
  • Jordi Ballera of Edelman Madrid (@jordiballera)
  • Johna Burke of BurrellesLuce (@gojohnab)
  • Richard Bagnall of PRIME Research (@richardbagnall)
  • Katie Paine of Paine Publishing (@queenofmetrics)
  • Margot Savell of Hill+Knowlton Strategies (@margotsavell)
  • Martin Waxman of Martin Waxman Communications (@martinwaxman)
  • Donna Vincent Roa of Securing Water for Food TA Facility (@donnavincentroa)

How to register: https://www.facebook.com/events/863656333724344/

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9 September
12:00 – 13:00 (EDT)
- Global -
Isentia“AMEC Measurement Month comes to Sydney”
Isentia and PRIA are combining forces to bring Measurement Month to life in Sydney. We are delighted to have Professor Jim Macnamara as our special guest to present his latest research on two-way communication. Our expert panel will explore the importance of listening when it comes to your digital strategy, measurement of your campaigns and embedding measurement with your clients. The session will be followed by drinks and canapés.
Event produced by: Isentia in collaboration with PRIA
Venue: CBD Hotel, Fourth Floor, Corner King and York Streets, Sydney, 2000
Speakers:

  • Professor Jim Macnamara, Professor of Public Communication, UTS
  • Richard Spencer, Head of Digital, Isentia
  • Khali Sakkas, Insights Manager, Isentia PRIA speakers TBC
  • Carol Moore, Director, Moore Public Relations

How to register: By invitation

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10 September
9:00 US Central
- North America -
Trans comm and cision logos“Econometrics In Marketing Communications”
Location: Annapolis, Maryland, USA
Description: Interested in econometrics, attribution modeling, predictive analytics or other buzz-wordy and brainy things? Join me for a presentation by and discussion with Robert Stevens from First Analytics — one of the smartest people I know.Rob will do a bit of show and tell, then I will pepper him with questions about how his science applies to marketing communications, and PR specifically.
Event produced by: Cision Global Insights How to register: Registration is full, but contact: kc.brown@cision.com for any last-minute openings.

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11 September
08:00 – 10:00
- Global -
Ornico“Amec Measurement Month Breakfast Talk”
Location:South Africa – Cape TownThe breakfast will cover:

  • The Barcelona Principles
  • Valid Metrics Framework
  • Various Case Studies

Hosted By: OrnicoGroup

Venue: The Cape Town Lodge Hotel (Cape Town City Bowl

Speaker:

  • Francois van Dyk, (Ornico Head: Operations and AMEC committee member

To register email: francoisv@ornicogroup.co.za

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TBC
- Global -
Isentia“AMEC Young Professional Podcast”
This podcast will present a unique and interesting view of the research and measurement industry. The three presenters have all been awarded the AMEC Young Professional of the Year award (2012, 2014 and 2015) and in this session, they each present the current trends and challenges in their markets. We encourage everyone to join in to gain the inside story from Australia, New Zealand and Vietnam.
Event produced by: Isentia
Venue: Podcast link will be made available during Measurement Month.
Speakers:

  • Ngo Thi Khang, Insights, Vietnam
  • Ngaire Crawford, Insights Manger NZ
  • Dr Kate Greenwood, Insights Specialist, ANZ

Watch the Podcast here

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16:00 (AEST)
- Asia Pacific -
AMEC“Webinar: AMEC Measurement Month launches in APAC”
Join the AMEC APAC Chapter as we launch Measurement Month in our region. Our expert panel will showcase award-winning case studies in order to demonstrate what best practice measurement looks like. This webinar will provide you with the opportunity to learn from local and global success stories.
Event produced by: AMEC APAC Chapter
Venue: Webinar
Speakers:

  • Michael Ziviani, Founder & CEO, Precise Value & Co-Chair AMEC Asia Pacific Chapter
  • Aseem Sood, Chief Executive Officer and Director, Impact Research & Measurement Pvt. Ltd & Co-Chair AMEC Asia Pacific Chapter
  • Khali Sakkas, Insights Manager, Isentia

How to register: Registration details to follow

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14 – 18 September
Full day events
- Global -
research and data Hill and knowlton logo“The value of measurement”
Event Details: Research+Data Insights, the research practice at Hill+Knowlton Strategies led by Margot Sinclair Savell (AMEC North America co-chair) will be posting a package of content about the value of measurement every day during Measurement Week in North America, Sept. 14-18

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15 September
11:15 US Central
- North America -
Universal Information Systems“Social Network Analysis, Media Analysis, and Case Studies”In the past five years as AVE’s and the traditional way of measuring PR have fallen by the wayside, true PR measurement has become more important to every PR professional. It has become so important that the International Association for the Measurement and Evaluation of Communication (AMEC) has dedicated an entire month to raising awareness for the cause.
As part of the worldwide Measurement Month hosted by AMEC comes a hybrid event that will touch on many areas of PR measurement and how to apply it. In conjunction with the University of Nebraska at Omaha, Universal Information Services will be hosting a Measurement Month webinar chalk full of mini-seminars before a live audience of students and PR professionals.

  • How to setup your media analysis framework
  • Trends in social network analysis
  • PR measurement case studies and how to apply true measurement

Event produced by: Universal Information Services, CommPro.Biz, University of Nebraska at Omaha

Venue: CPACS Hall at the University of Nebraska at Omaha

Speakers:

  • Austin Gaule, PR Measurement Director at Universal Information Services
  • Jeremy Lipschultz Ph.D, Isaacson Professor in the award-winning UNO School of Communication, UNO Social Media Lab and Book Review Editor for Journalism & Mass Communication Educator
  • Marc Smith, Director of the Social Media Research Foundation
  • Sarah Lake, VP Community Engagement at Emspace Group

How to register: http://bit.ly/1heHW1E

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14:00 – 15:00
- Europe -
ExLibris“Measurement Week Twitter Chat with PR News’ Measurement Hall of Famers”
Event produced by: PR News
Area to be covered: How to use data to inform your communications strategies and prove the business value of PR
Speakers:

  • Linda Rutherford, Southwest Airlines: Vice President Communication and Outreach, @swafollower
  • Allyson Hugley, Weber Shandwick: President, Measurement and Analytics, @HugleyA
  • Pauline Draper-Watts, Edelman Berland: Executive Vice President, @PDWatts
  • Mark Weiner, PRIME Research, Chief Executive Officer, @WeinerMark

How to register: Log onto Twitter at 2 pm ET, Sept. 15, and use the hashtag #prmeasure https://twitter.com

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18:00 – 19:30 UTC +3
- Europe -
ExLibris“PR Efficiency Evaluation: Cutting-edge Standards and Methods”
- Methods of and approaches to measuring PR efficiency (A quick reference guide on media measurement and PR efficiency evaluation). (Ex Libris)
- Different Approaches to PR Measurement (Memorandum of Russian Communications Consultancies Association, ICCO in Russia). (PR News)
Event produced by: Ex Libris, PR News
Venue: Webinar
Speakers:

  • Vladimir Blinov, Head of R&D, Ex Libris
  • Evgeniy Larionov, CEO, Ex Libris
  • Lilia Glazova, CEO, PR News
  • Nataliya Stenina, Business Development Chief, PR News

How to register: http://zillion.net/ru/event/4239/sovriemiennyie-standarty-i-praktiki-otsienki-effiektivnosti-pr

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16 September
10:00 PT / 13:00 ET
- North America -
Hill-Knowlton-BurrellesLuce“You Don’t Need to Excel at Math to Succeed at Measurement”Effective measurement provides strategic insights that are connected to a company’s communications and business goals. Of course, numbers are necessary, but the best measurement programs look at the meaning behind the numbers, and provide data-driven recommendations. Margot will walk you through:

  • Why you don’t need to excel at math to measure communications success
  • The value of quantitative and qualitative data (Barcelona Principle #4)
  • Nine steps to take after your first step of goal-setting

Event produced by: Hill+Knowlton Strategies and BurrellsLuce

Speakers:

  • Margot Sinclair Savell, head of the global measurement team at Hill+Knowlton Strategies and Co-Chair of the AMEC North America Chapter..
  • Moderator: Johna Burke, EVP, BurrellsLuce and Co-Chair of the AMEC North America Chapter.

How to register: http://budurl.com/AMECMM2015

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17 September
7:30 US Central
- North America -
Ornico“Mastering Analytics to Track the Success of Your PR Campaign”
Location: Chicago, Cision office
Event Description: Presented by Emeilia Athanasiou, Senior Research Manager for Cision She will help you see clear results of your communication efforts—whether tracking the impact of individual campaigns, crisis management responses or over­all media strategies.

  • Demonstrate PR ROI through on concrete KPIs that report PR’s value to show how messages resonate regionally, to illustrate growth by benchmarking against past performances and to determine the brand impact of each piece of coverage.
  • Get ahead of crises by preserving your brand’s reputation by identifying and preparing for issues before they strike.
  • Protect brand image by understanding per­cep­tion of your brand with customized concrete metrics that allow you to identify controversial issues, benchmark against competitors and instantly access unbiased intelligence about your brand for better reputation management.

Event produced by: Publicity Club of Chicago and Cision Global Insights

How to register: http://publicity.org/news/pcc-september-17-members-only-breakfast-mastering-analytics/

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15:00 – 16:00 EDT
- North America -
PRSA“What Do We Do With All This Data”
Even though data is plentiful in today’s business environment, it isn’t enough. Meaningful insights that drive organizational decisions and business value are critical — and extraordinarily rare.
PR professionals are well positioned. Within an organization’s big-data warehouse, PR research contributes unique perspectives beyond just “what happened,” including “why it happened” and “what can be done about it.”In this interactive webinar, developed in concert with the International Association of Measurement and Evaluation of Communication (AMEC) to promote Measurement Month, you’ll learn how even simple PR research and evaluation can guide the PR process, from understanding your organizational landscape to setting objectives, developing strategy and evaluating performance for continuous improvement.You will learn:

  • What big data means for PR and how PR contributes to big data.
  • How organizations large and small gather PR data to uncover insights for better decision making.
  • Simple steps to take now to join the PR data movement.

Speakers:

  • Johna Burke, executive vice president, BurrellesLuce
  • Mark Weiner, CEO, PRIME Research, the Americas
  • Cindy Villafranca, Senior Communications Specialist, Southwest

How to register: http://www.prsa.org/Learning/Calendar/display/6789/What_Do_We_Do_With_All_This_Data#.Vfl5jnnJD-c

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17:00 CET, Brussels
- Europe -
Van Halst Vanderlinden“Communication Value Framework: preview”
Event produced by: Vanhalst + Vanderlinden
Venue details:The Library Europe, Avenue de Broqueville, 40, 1200 Woluwe-Saint-Lambert 5brussel
Speakers:
Ariane Vanderlinden,
Inge Van Halst
How to register:invitation only

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18 September
08:00 – 10:00
- Global -
Ornico“AMEC Measurement Month Breakfast Talk”
Location: South Africa – Cape Town
The breakfast will cover:

  • The Barcelona Principles
  • Valid Metrics Framework
  • Various Case Studies

Hosted By: OrnicoGroup

Venue: The Cape Town Lodge Hotel (Cape Town City Bowl)

Speaker:

  • Francois van Dyk, (Ornico Head: Operations and AMEC committee member

To register email: francoisv@ornicogroup.co.za

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08:30 – 10:00 BST
- Europe -
Lewis PR“Measuring Social Success in a B2B World”
Event produced by: LEWIS PR
“Measuring social success in a B2B world’ – a panel discussion led by Giles Peddy, Managing Director at LEWIS PR – will provide best practice insight on measuring and optimising social media strategy and execution. The short breakfast briefing, for client-side professionals, will consist of a 40 minute panel followed by a 20 minute Q&A. It will be held on the 22nd floor of Millbank Tower in London.This session will cover:

  • ‘Selling in’ social internally
  • Demonstrating social ROI
  • How demand and lead generation can be supported by social media
  • How to create and adopt a strong social media measurement framework

Speakers:
Giles Peddy – Group Managing Director at LEWIS PR
Gugs Sarna – Head of LEWIS Pulse UK
Lance Concannon – UK Marketing Manager at Sysomos
Michelle Urwin – UKI Marketing Manager at Basware

How to register: http://lws.co/SMWLondon

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10:00 GMT-4 Bogotá
- Global -
Global News“To measure is to manage”
Event produced by: GlobalNews Colombia
Venue: TBD
Speakers: TBD
How to register: please send an email to measurementmonth@globalnewsgroup.com

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21 September
10:00 – 11:00
- Global -
Ornico“AMEC Measurement Month Webinar”
Location: Nigeria – Lagos
This webinar will cover:

  • The Barcelona Principles
  • Valid Metrics Framework
  • Various Case Studies

Hosted by: OrnicoGroup

Speakers:

  • Barry Leggetter ,CEO, AMEC
  • Francois van Dyk (Ornico Head: Operations and AMEC committee member)

To register email: francoisv@ornicogroup.co.za

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22 September
18:00 – 19:00 MSK
- Global -
Ex Libris“Media Analysis: Impact of PR Campaigns on Business Results”

  • Methodology to evaluate PR campaign ROI
  • Adjustment of measurement metrics to match specific business needs
  • Ways to identify correlation between business performance and media statistics exemplified by a case study

Event produced by: Ex Libris

Venue: Webinar

Speakers:

  • Evgeniy Larionov, CEO Ex Libris
  • Albert Martirosyan, head of analytics division Ex Libris

How to register: http://zillion.net/ru/event/4357/miediaanaliz-vliianiia-pr-kampanii-na-biznies-riezul-taty

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23 September
09:00 – 10:30 CEST
- Europe -
Retriever“Barcelona Principles 2.0″

  • Announcing the Barcelona Principles 2.0 framework.
  • Video used from international launch in London on 3rd September.
  • Discussion to follow around the framework and how to integrate the refreshed principles in our work and how to communicate the changes to our clients.

Event produced by: Retriever Sweden for Retriever staff
Venue: The Retriever office in Stockholm.
Speakers: Dr David Rockland will explain the new-look principles in the video from the launch in London.

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11:00 – 12:30 CEST
- Europe -
Retriever“Barcelona Principles 2.0″

  • Announcing the Barcelona Principles 2.0 framework.
  • Video used from international launch in London on 3rd September.
  • Discussion to follow around the framework and how to integrate the refreshed principles in our work and how to communicate the changes to our clients.

Event produced by: Retriever Norway for Retriever staff
Venue: Retriever office in Oslo.
Speakers: Dr David Rockland will explain the new-look principles in the video from the launch in London.

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13:00 – 14:30 CEST
- Europe -
Retriever“Barcelona Principles 2.0″

  • Announcing the Barcelona Principles 2.0 framework.
  • Video used from international launch in London on 3rd September.
  • Discussion to follow around the framework and how to integrate the refreshed principles in our work and how to communicate the changes to our clients.

Event produced by: Retriever Denmark for Retriever staff
Venue: Retriever office in Copenhagen
Speakers: Dr David Rockland will explain the new-look principles in the video from the launch in London.

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15:00 – 16:00 BST
- Global -
Gorkana Group“Global webinar hosted by Gorkana”At the AMEC annual conference in Stockholm in June this year, one of the key themes in the plenaries was the importance of listening in communications and how few companies do this effectively. Social Media gives companies the opportunity to listen to customers and other important stakeholder groups in a way that other forms of market research cannot as it gives companies the chance to hear unsolicited views.But what role should public relations/comms teams play in this? What are the benefits of social media listening for PR and the wider business? What are the limitations?

In this webinar Alistair will talk through case studies of companies that are listening effectively and offer practical tips for how comms and insights teams can use social media for their own listening activity. We will also look at what tools are needed to do this and suggestions for ways to involve other parts of the business in the process.

Event produced by: Gorkana
Venue: Webinar
Speakers: To be announced
How to register:
https://attendee.gotowebinar.com/register/8052838923939355649

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24 September
- Global - “PR Measurement Standards: Barcelona Principles 2.0″Internal training event
Grab a ruler and join Luke Peterson, Analytics Leader on the Core Services Team for an introduction and briefing on the freshly-released PR Measurement standards known as the Barcelona Principles 2.0 from AMEC (The International Association for the Measurement and Evaluation of Communications, of which Burson-Marsteller is a member).Luke will also discuss practical application of these principles in media measurement via the Valid Metrics Framework and talk about how Burson-Marsteller has successfully delivered standards-compliant measurement for its clients in the past.

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18:00 – 20:15 (BST)
- Europe -
PR Moment“Your future PR toolkit!”
Venue: Ketchum, 35-41 Folgate St, London E1 6BX
Topics will include:

  • Planning excellence
  • Measurement and analytics
  • How to leverage paid, owned and earned
  • Dealing with content overload and multimedia content creation

Speakers:

  • Dee Cotgrove, Executive Head of Media and Communications, Met Office
  • Richard Bagnall, CEO PRIME Research UK, Board Director AMEC
  • Stephen Waddington, ‎Partner and Chief Engagement Officer, Ketchum
  • Adam Parker, Chief Exec, Lissted

Chair: Ben Smith, Founder, PRmoment

How to register https://www.eventbrite.co.uk/e/your-future-pr-toolkit-tickets-18186031911?invite=&err=29&referrer=&discount=&affiliate=&eventpassword=

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25 September
08:00 GMT-4 Asunción Time
- Global -
GlobalNews Argentina“The importance of standards: the client’s perspective”
Event produced by: GlobalNews Paraguay
Venue details: Sabe Hotel, Asunción, Paraguay
Speakers:

  • Alejandro Sciscioli

How to register: please send an email to measurementmonth@globalnewsgroup.com

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09:00 GMT-3 Buenos Aires Time
- Global -
GlobalNews Argentina“The importance of standards: the client’s perspective”
Event produced by: GlobalNews Argentina
Venue details: Main Auditorium, Universidad de Palermo, Buenos Aires, Argentina
Speakers:

  • Lorena Marino, Manager of External Comms, Cablevision Argentina,
  • Mariana Giacumbo, Manager of Institutional relations, Macro Bank
  • Laura García, CEO, GlobalNews Group
  • Matías Berardi, Head of SocialEyez Latin America

How to register: please send an email to measurementmonth@globalnewsgroup.com

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27 September
5:15pm
- Global -
BuhoHow to measure success
Event produced by: Buho
Venue details: Bogota, Columbia

The webinar will examine the way measurement can help achieve transformative results in communications through client’s case studies, applying and delivering the Barcelona Principles through the panel. We will also cover the topic of how to use measurement in an agenda of peace, a very important subject in Colombia currently. The event will finish with an award ceremony for our clients.

How to register: Details coming

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28 September
10am – 11am EST
- Global -
Government communication services/ the Federal Communicators Network“International Perspective on Measurement and Evaluation of Government Communication”
Around the world, government communicators face a rapidly changing media landscape with new opportunities and new challenges for reaching citizens. Evaluating the impact of those communication activities is critical in determining if those activities contributed to your agency or department in achieving its objectives and communication outcomes. Join leading UK and U.S. experts for a one-hour discussion on analytics training, metrics, evaluation methods and performance measurement for government communicators.Expert panel members from the U.S. and UK Governments will share their latest approach to measuring what communications are most effective for Government campaigns and messaging.Event produced by: Government communication services/ the Federal Communicators Network
Venue: Webinar
Speaker:

Ian Theo, from the UK Government, will share their central approach to evaluation and how they tackle some thorny issues like training, upskilling, tools, frameworks and guidance. Ian will take this opportunity to share the very latest methods to ensure that all UK Government Communicators have the support they need to demonstrate the value of their communications.

Elayne Phillips, also from the UK Government, will showcase how Departments use these frameworks and bring the approach to life in a recent example.

Jacob Parcell, the Manager of Mobile Programs at the U.S. General Services Administration, will discuss how some U.S. federal agencies are using data (quantitative and qualitative) to win their mobile moments.

How to register:
https://attendee.gotowebinar.com/register/7051843538215842305

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10:00 (UTC-05:00) Bogotá
- Global -
Táctica & Estrategia“Global trends in measurement and evaluation of communication”
Event produced by: Táctica & Estrategia
Venue: Event organised with the University of Autónoma de Bucaramanga (Colombia)
Speaker:

  • Germán Caicedo Prado, Director of Competitive Intelligence

How to register:
The University will register students and professionals

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11:00 – 13:00 India
- Global -
Impact, Precise Value“Learnings and best Practices on Communications’ Measurement”
Event produced by:Impact Research & Measurement Pvt. Ltd will be organizing a closed door event at Press Information Bureau, which handles communication for Government of India, a total 63 National Ministries including the Prime Minister’s Office
Venue: Press Information Bureau, Shastri Bhawan, Dr. Rajendra Prasad Marg, New Delhi – 110001, India
Topics covered:Best practices on Communication MeasurementSpeakers:

  • Michael Ziviani, CEO Precise Value, Australia Co-Chair APAC for AMEC
  • Aseem Sood, CEO Impact Research & Measurement India Pvt. Ltd., India

How to register:
This is event is being organized only for officials of Press Information Bureau of India.

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29 September
10:00 – 11:00 Kenya (Nairobi)
- Global -
Ornico“AMEC Measurement Month Webinar”
Venue: Kenya – Nairobi
Venue: Webinar
Speaker:

  • Francois van Dyk (Ornico Head: Operations and AMEC committee member)

Main Topics:

  • The Barcelona Principles
  • Valid Metrics Framework
  • Various Case Studies

To register email: francoisv@ornicogroup.co.za

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10:00 – 11:00 PDT / 13:00 – 14:00 EDT
- Global -
LewisPR Piston“7 Ways to Effectively Analyze and Evolve Campaigns”
Don’t make the mistake of using measurement merely as a means of reporting ROI.
Measurement can provide insights to inform decision making and optimization before, during and post-campaign.Are you maximizing your PR and marketing measurement strategy to gain actionable insight? Is your data helping you improve performance at all stages of the campaign cycle?Join our webinar to evolve your measurement strategy and learn how to:

  • Build an effective measurement framework
  • Monitor data with the right resources
  • Review and analyze collected data
  • Optimize campaigns based on results

Event produced by: LEWIS PR and Piston Agency
Venue: Webinar

Speaker:

  • Ian Lipner, Senior Vice President US, LEWIS PR
  • Matt Robbins, Director of Research and Insight, LEWIS PR
  • James McKinny, Analytics Supervisor, Piston Agency

How to register: http://lws.co/measurement_webinar_2015

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14:00 CET
- Global -
DataScouting“Measuring the value of TV sponsorships”
Webinar produced by: DataScouting
There is value to getting brand visibility on screen – especially for new brands that are trying to generate awareness. But do we know how much is it worth to sponsor? Do we know how to measure it? And do we know what should we measure? Surprisingly, companies still have difficulty answering such questions and the majority of them do not have a system in place to measure sponsorship ROI comprehensively.The webinar will take a look at the “why” and “how” of good sponsorship measurement, with objectives such as:

  • How do I link a sponsorship to the measure that matter to executives (sales and profits?)
  • What is the overall objective of the portfolio, the target demographic, which stages of the consumer decision journey (awareness, consideration, purchase, loyalty) sponsorships can support?
  • Which factors should brands consider to determine the ROI of a sponsorship?
  • What should be measured?
  • What technology / tools / system to use so assist measurement?

Speakers:

  • Sophia Karakeva, CMO, DataScouting,
  • Stavros Vologiannidis, Founder, DataScouting

How to register: https://attendee.gotowebinar.com/register/2771904367272009730

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14:30 CET
- Global -
L’Eco della Stampa Spa
“RIGHT FROM THE START” – Good practice: the role of media analysis in the communication process
Event produced by: L’Eco della Stampa Spa
What kind of image does your company or brand convey through the media?

  • How to measure your image right from the start.

The webinar will be a summary of best practice and some points for reflection followed by question time with our experts and will cover

  • Model of a PR plan: the PRE process
  • The role of media analysis in brand building
  • The Barcelona Principles
  • Set SMART objectives
  • Questions to ask oneself for a good work brief
  • Media evaluation and KPI: qualitative aspects and most common criteria (examples)

Speakers:

  • Barbara Bassi, Partner/Divisional Director
  • Anna Gallieni, Project Manager Media Analysis Dept
  • Federica Marini, Project Manager Media Analysis Dept

How to register:
Please send email to: clienti.analysis@ecostampa.it

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15:00 – 16:00 EDT
- North America -
Cision Gorkana“The Metrics that Matter”Join this joint Cision/Gorkana event to listen to top communication professionals as they discuss how measurement has helped their organizations. Topics will include:
- How measurement has helped management see the value of PR.
- What metrics have been particularly useful to their organization.
- How their measurement programs have evolved over time.
- What they see as the key needs for the future.Venue: Helen Mills Event Space and Theater 137 West 26th Street New York City, NY 10001 view map
Speakers:

  • John Pluhowski, Senior Vice President, Corporate Affairs, TD Bank
  • Arturo Romboloi, Strategic Planning Specialist, Division of Communication, UNICEF
  • Eileen Sheil, Executive Director, Corporate Communications,

Cleveland Clinic. See more at: http://gorkana.us/events/panel-events/amec-measurement-the-metrics-that-matter/#sthash.2f1cgweK.dpuf

How to register: If you would like to attend, contact our team at +1 646-722-1200 or email us.events@gorkana.com.

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17:00
- Global -
Acceso“How can metrics help you in achieving your PR & Com goals – “Cómo alcanzar tus objetivos en PR y Comunicación con las métricas””
Event produced by: Acceso
Venue: Twitter
Speakers:

  • Acceso & Jesús Bélmez, Insight Manager

How to register:
twitter.com and follow the feed of the hashtag #AccesoChat no need to register it’s open to every person that want to participate and learn about measurement metrics in communication.

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17:00 – 18:00 UTC + 3
- Global -
PR News“Evaluating PR Campaigns for Events: A Case Study of a 2015 AMEC Award-winning Event Measurement Project”
Event produced by: PR News
Venue: Webinar, Moscow, Russia
Speakers:

  • Lilia Glazova, PR News CEO
  • Olga Bobrus, Head of Analytical Department

How to register:
https://www.facebook.com/events/469804993201401/

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17:30 to 20:00 EST
- North America -
PR News“Showcase the Return on Your Research Investment”
Event produced by: Public Relations Society of America – New York Chapter
Venue: Cohn & Wolf, Board Room – 7th Floor, 200 Fifth Avenue (23rd and 24th Streets)
A new, special event program that provides the information and tools needed to plan, create, execute and measure award-winning Public Relations programs. In this interactive program attendees will learn:

  • How to design research that generates attention-getting stories editors want to run and social media users want to share;
  • How to measure and evaluate programs, including advertising and online promotion, in ways that are meaningful to business and client goals;
  • Methods for designing objectives that will help prove the value of programs.

This program is a prelude to the Research Guide to Award-Winning Submissions, collaboration among industry leaders and the Institute for Public Relations Measurement Commission. More at amecorg.com and instituteforpr.org.

Speakers:
John Gilfeather, EVP of Koski Research
Timothy Haslam, Managing Director, 72POINT.US.
Dave Lurie, GE Corporate External Communications team, New York City.
CORPORATE SPEAKER / CASE STUDY – TO BE ANNOUNCED

How to register: https://prsany.starchapter.com/meet-reg1.php?id=210

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30 September
10:00 (UTC-05:00) Bogotá
- Global -
Táctica & Estrategia“Global trends in measurement and evaluation of communication”
Event produced by: Táctica & Estrategia
Venue: Cali – Colombia: Event organised with University of Santiago de Cali
Speaker:

  • Germán Caicedo Prado, Director of Competitive Intelligence

How to register:
The University will register students and professionals

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11:00 EST
- Global -
Measuring PR for the C-Suite“Measuring PR for the C-Suite”
Event produced by: Carma
Webinar (online only)Speakers:
Terry Foster, Managing Director Europe and North America, Carma.
Martin Waxman, President, Martin Waxman Communications.The webinar will cover:

  • Measuring PR efforts is never an easy task. While most organizations acknowledge that it is important to connect PR activities to business outcomes, the link is seldom straightforward.
  • This webinar will explore the relationship between the C-Suite and corporate communications/PR departments, and looks at how this relationship can be strengthened so practitioners can more clearly demonstrate the value of PR of their executives.

How to register: http://commpro.polldaddy.com/s/carma-survey

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11:00 – 13:00
- Global -
Best Practice in Measurement – Focusing on the newly updated Barcelona Principles“Best Practice in Measurement – Focusing on the newly updated Barcelona Principles”
Venue: Ballroom, Arabian Court at One&Only Royal Mirage, Dubai
11am till 1pm followed by lunch.Event produced by: CARMA in conjunction with the Middle East PR Association (MEPRA) and AMEC.
A Measurement Month Industry Round Table.
Speakers:
Mazen Nahawi, Founder & Chief Executive Officer at Carma
Other speakers to be confirmedHow to register: Email Charmagne.Dumelod@carma.com
or Call +971 4 3564134.

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16:00 (UTC-05:00) Bogotá
- Global -
Táctica & Estrategia“Methods of Measurement and Evaluation of Crisis Communication”
Event produced by: Táctica & Estrategia
Venue: Cali –Colombia – Webinar in Spanish language
Speaker:

  • Germán Caicedo Prado, Director of Competitive Intelligence

How to register:
To register, students and professionals from Latin America, need to go to the registration page: www.tye.com.co and follow these steps:

  1. Enter personal information in form located at the end of the website.
  2. Review the confirmation

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18:00 – 21:00 BST
- Europe -
Gorkana Group“AMEC Measurement Month Closing Party”
Event produced by: Gorkana
Venue: Ham Yard Hotel Roof Terrace, London
Speakers:
This exclusive event will bring together Gorkana Groups’ Executive Club and AMEC members to celebrate the success of Measurement Month and reflect on some of the key themes that have been highlighted.How to register:
Please email victoria.morrison@gorkana.comfor further details.

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18:30 BST
- Europe -
“The Measure of Success”
Event produced by:CIPR North West (Lancashire Plus sub-group)Venue:
Greenback Lecture Theatre, Greenbank Building, UCLan,
Victoria Street, Preston PR1 7DR
Speakers:

  • Libby Howarth, Managing Director, Intelligent Conversation
  • Rick Guttridge, co-owner and MD of Smoking Gun

How to register:
https://www.eventbrite.co.uk/e/the-measure-of-success-tickets-17706237834

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Extra Events
- Global - Newton Media“Measurement Month Survey”
As part of AMEC Measurement Month 2015 Newton Media company are carrying out a survey among their clients on the issues of measuring the effectiveness of communication. The survey will include how clients measure the success of their media activities, how satisfied they are with existing tools and metrics, what is their awareness of international standards and the importance they attach to technological innovations in the field of media and their measurement.The aim of this survey will be not only gain valuable information and enhance the relationship with our clients but also introduce AMEC as a leading international organization bringing together leaders in media analysis.

Poll clients will cover the territory of the Czech Republic, Slovakia, Poland and the SEE region and it will take place at the end of September and the results will be known in mid-November 2015.

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October 16
08:00-10:00
- Global -
Ornico“AMEC Measurement Month Breakfast Talk”
Location: South Africa- DurbanThe breakfast will cover:

  • The Barcelona Principles
  • Valid Metrics Framework
  • Various Case Studies

Hosted By: OrnicoGroup

Venue: TBC

Speaker:
Francois van Dyk (Ornico Head: Operations and AMEC committee member)

To register email: francoisv@ornicogroup.co.za

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14 – 15 November
Full day events
- Global -
Ornico“World Congress on Public Relations in Emerging Economies 2015″
Hosted by: WCPREE

Venue: Kenyatta International Convention Centre (KICC)

OrnicoGroup speakers:
Francois van Dyk, Ornico Head: Operations and AMEC committee member
PR Measurement Masterclass sessions
Main topics:

  • The Barcelona Principles
  • Valid Metrics Framework
  • Various Case Studies

Michal Wronski, OrnicoGroup New Business Development Manager Social Media.
Information, Communication & Technology in Emerging Economies: The place of Social Media.

For Information: wcpree2015@prsk.co.ke

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