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Tips

In planning your Measurement Month event – particularly if you have not taken part before – consider these Top Tops from an expert panel at the AMEC International Summit in London in June.

  1. Start your planning early. September will be on you before you know it!
  2. Involve colleagues in your company in Measurement Month and encourage them to be measurement evangelists.
  3. Use the new AMEC Integrated Evaluation Framework as the hook for your Measurement Month event.
  4. Involve trade and marketing press in your country.
  5. Always use the #amecmm hashtag.
  6. Work with the PR trade association in your country.
  7. Partner with competitors to stage an event.
  8. Don’t underestimate the importance of Measurement Month to AMEC’s ongoing education programme.
  9. Make sure your Measurement Month has a broad appeal to PR and communications professionals.
  10. Use technology, e.g. webinars or Twitter Chats.

MAKE YOUR EVENT INTERESTING BUT FUN