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Measurement Month has already won the support of leading professionals. Here is what they say

Alex Aiken

“The Government Communication Service is supporting AMEC’s Measurement Month again this year, where we will share best practice, our experiences and latest thinking inside and outside Government. We inspired others last year and learned from industry leaders and academic experts. This year I look forward to seeing evaluation of communications at its best, where measurement is carried out to provide actionable insights and is used to inform future campaigns.

“The focus that Measurement Month provides helps advance the communications profession in the right direction. I’d encourage everyone to get involved and take full advantage of these free events that impart advice, offer new ideas and provide practical tools and techniques for all levels.”

Alex Aiken
Executive Director of UK Government Communications

Richard Bagnall

“The biggest challenge facing the communications measurement industry today continues to be global education and awareness of best practice. AMEC’s Measurement Month is simply the best thing to have happened to address these issues – it brings together practitioners, clients, agencies and academics all collaborating to achieve one simple aim –spreading the word about meaningful communication measurement techniques”

Richard Bagnall
CEO, Prime Research UK and Chair Elect, AMEC

Chris Foster

“Measurement Month is a successful example of AMEC’s efforts to raise global awareness on the importance of measurement and metrics within our industry. We support Measurement Month and believe it is an important initiative for the industry”

Chris Foster
Worldwide Executive Vice President, Burson-Marsteller, AMEC Director

Laura García

“At GlobalNews we see Measurement Month as an opportunity to help widen the spread of proper measurement practices in our region, which is why we will be hosting events in 9 countries in September! Let’s all help spread the Word.”

Laura García
President, GlobalNews Group

Lilia Glazova

“AMEC Measurement month is a very important initiative to educate the professional society. PRNews supports Measurement Month as it is very useful for local markets to be aware of global trends in PR measurement and to implement them in daily practice.”

Lilia Glazova
CEO, PR News, Russia

Sergi Guillot

“Marketing and communication professionals need to move from measuring media outputs to understanding the consumer journey and its impact on business outcomes. Measurement Month is an initiative that allow them to understand it and to discover the reach of this shift.”

Sergi Guillot
CEO, Acceso

Francis Ingham

“Measurement Month is an important initiative that educates the industry on PR measurement and we are proud to support AMEC for the third year running in this global programme. We see this as a practical opportunity internationally to get people talking, learning and sharing the latest thinking on the evaluation of PR programme activity.”

Francis Ingham
PRCA Director General and ICCO Chief Executive

Myles Johnson

“At Gorkana, we take measurement very seriously as it’s the core of what we do. I always look forward to AMEC’s Measurement Month – as it’s such a great opportunity to take stock, re-evaluate best practices and share ideas with our global community.”

Myles Johnson
UK Managing Director, Gorkana

Ann-Sofie Krol

“Measurement Month is a fantastic initiative that gives our member companies and communication and marketing professionals as a whole a chance to learn, share and discuss why measuring and evaluation is important and get great ideas on how to put those thoughts into action. Measurement Month also brings awareness about AMEC and all the expertise the organisation embodies, which is fantastic and greatly appreciated.”

Ann-Sofie Krol
CEO, byBrick Insight

Ben Levine

“Measurement Month enables PR and measurement practitioners alike to learn from and engage with the best minds in the business. It’s another example of AMEC’s leadership in continuing to drive the industry forward and show the vital role measurement plays in demonstrating business value.”

Ben Levine
Vice President, Ketchum Global Research & Analytics

Alastair McCapra

“CIPR members understand measurement as a technical challenge and in terms of working to the highest standards of professional endeavour. I would encourage them to engage with AMEC’s measurement month and use the outcomes to inform the way in which they manage their practice.”

Alastair McCapra
CIPR Chief Executive

Mazen Nahawi

“Measurement week is an important driver of innovation and dialogue around measurement and evaluation; the local nature of measurement week helps companies across the world engage in meaningful dialogue not just about best practice, but also its implementation”

Mazen Nahawi
CEO, CARMA

Ben Smith

“At PRmoment we recognise the importance of analytics to PR professionals. We’re pleased make our own contribution by running our PR Analytics conference in Manchester during AMEC’s Measurement Month.”

Ben Smith
PR Moment

Jeremy Thompson

“AMEC’s Measurement Month is such a practical way of raising global awareness about the importance of measurement within PR, comms and marketing that I know our members will really get behind it, build on the massive success of last year and make 2016 the best yet.”

Jeremy Thompson
MD, Cision EMEA

Carlos Villa

“Measurement Month helps us to share and spread with our clients the relevance of education and awareness around the use of insights in our region. At buho Media we embrace this initiative that enables our industry to promote the relevance of measurement.”

Carlos Villa
CEO at buho™ Media