Title: Dictionary of Public Relations Measurement and Research
Author(s): Don W. Stacks
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Title: Public Relations Research For Planning and Evaluation
Author(s): Dr. Walter K. Lindenmann
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Title: Using Public Relations Research to Drive Business Results
Author(s): Katharine Delahaye Paine, Pauline Draper and Angela Jeffrey
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Title: Prioritizing Stakeholders for Public Relations
Author(s): Brad L. Rawlins
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Title: Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities
Author(s): Dr. Walter K. Lindenmann
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Title: Guidelines For Measuring Relationships in Public Relations
Author(s): Linda Childers Hon and James E. Grunig
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Title: How to Measure Social Media Relations – The More Things Change, the More They Remain the Same
Author(s): Katie Delahaye Paine CEO, KDPaine & Partners, LLC
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Title: How to Set Benchmarks in Social Media: Exploratory Research for Social Media, Lessons Learned
Author(s): Katie Delahaye Paine
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Title: Using Web Analytics to Measure the Impact of Earned Online Media on Business Outcomes
Author(s): Seth Duncan
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Title: What You Need To Know To Measure Investor Relations
Author(s): David Michaelson and John Gilfeather
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Title: Measuring “Company A”: A Case Study and Critique of a News Media Content Analysis Program (July 2009)
Author(s): Sean D. Williams
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Title: Advertising Value Equivalency
Author(s): Bruce Jeffries-Fox President, Jeffries-Fox Associates
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Title: Dispelling the Myth of PR Multipliers and Other Inflationary Audience Measures
Author(s): Mark Weiner and Don Bartholomew
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Title: Exploring the Comparative Communications Effectiveness of Advertising and Media Placement
Author(s): David Michaelson and Don W. Stacks
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Title: Perspectives on the ROI of Media Relations Publicity Efforts
Author(s): Fraser Likely, David Rockland, and Mark Weiner
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Title: Exploring the Link between Share of Media Coverage and Business Outcomes
Author(s): Angela Jeffrey, David Michaelson, and Don W. Stacks
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Title: Isolating the Effects of Media-Based Public Relations on Sales
Author(s): Mark Weiner, CEO, Prime Research North America, Liney Arnorsdottir, Research Associate, Ketchum, Rainer Lang, Director of Research, Ketchum Pleon, Brian G. Smith, Ph.D., Assistant Professor, University of Housto
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