This section of the site is where the important “stuff” is found. It’s the material people look for most to access, download and share, like the Barcelona Principles, Valid Metrics methodology, etc. Please also use the Resource Centre drop down menu to go to Downloads of AMEC conference presentation material. Please go to the Social Media Measurement tab for news of AMEC’s work and presentations in this dynamic area.
- Measuring the True Value of Public Relations based on the Barcelona Principles.
- Barcelona Principles
- How to use the AMEC Valid Metrics
- Valid Metrics (PowerPoint Print Version)
- Valid Metrics (PDF)
- Lisbon Summit Valid Metrics Workshop 3 June 2011 (PowerPoint Print Version)
- Lisbon Summit Valid Metrics Workshop 3 June 2011 (PDF)
- History of PR measurement and evaluation – Professor Tom Watson
- AMEC and ROI – Video