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	<title>AMEC</title>
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	<link>http://amecorg.com</link>
	<description>International association for the measurement and evaluation of communication</description>
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		<item>
		<title>Find Your Irish Roots!</title>
		<link>http://amecorg.com/2012/05/find-your-irish-roots/</link>
		<comments>http://amecorg.com/2012/05/find-your-irish-roots/#comments</comments>
		<pubDate>Tue, 08 May 2012 09:01:30 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4664</guid>
		<description><![CDATA[Ireland has sent a rich bloodline of emigrants who settled in the US, Canada, Australia, New Zealand and the UK. Do you have believe you have Irish roots and would you like to establish your Irish ancestry as part of your European Summit experience in Dublin? [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/05/find-your-irish-roots/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Unusual look at Dublin!</title>
		<link>http://amecorg.com/2012/04/unusual-look-at-dublin/</link>
		<comments>http://amecorg.com/2012/04/unusual-look-at-dublin/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 14:21:18 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4650</guid>
		<description><![CDATA[In the latest issue of the Let’s Go with <a href="http://www.ryanair.com/en" target="_blank">Ryanair</a> magazine, (<a href="http://letsgo-mag.com/" target="_blank">www.letsgo-mag.com</a>) Comedian Danny Robins has some unusual tips on where to go in Dublin which will be of interest for delegates attending the European Summit.]]></description>
		<wfw:commentRss>http://amecorg.com/2012/04/unusual-look-at-dublin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dublin Summit &#8211; the programme!</title>
		<link>http://amecorg.com/2012/04/dublin-summit-the-programme/</link>
		<comments>http://amecorg.com/2012/04/dublin-summit-the-programme/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 10:45:06 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[Headlines]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4580</guid>
		<description><![CDATA[The full programme for the European Summit in Dublin from June 13-15, 2012, has been published. It shows a plenary programme with industry leading speakers and debates on the BIG issues that matter [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/04/dublin-summit-the-programme/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>London 2012 Communications Director a speaker</title>
		<link>http://amecorg.com/2012/04/london-2012-communications-director-a-speaker/</link>
		<comments>http://amecorg.com/2012/04/london-2012-communications-director-a-speaker/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 10:43:16 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4555</guid>
		<description><![CDATA[Jackie Brock-Doyle, Director of Communications and Public Affairs at the London 2012 Organising Committee of the Olympic &#038; Paralympic Games (LOCOG), is to speak at the European Summit on Measurement in Dublin in June. She will present to the three day event just 43 days before the Games begin on 27 July, bringing 15,000 athletes from more than 200 countries to the United Kingdom [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/04/london-2012-communications-director-a-speaker/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Debate 1: The Measurement Debate</title>
		<link>http://amecorg.com/2012/04/debate-1-the-measurement-debate/</link>
		<comments>http://amecorg.com/2012/04/debate-1-the-measurement-debate/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 10:41:47 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4562</guid>
		<description><![CDATA[Each year at the European Summit AMEC establishes a strategic framework to drive forward new thinking on communications research and measurement. In a flagship session at the Dublin Summit, we will be revisiting the Barcelona Principles to debate and propose a major plan to finally embed the importance of communications research and measurement within corporate communications [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/04/debate-1-the-measurement-debate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Debate 2: The Future of the Media</title>
		<link>http://amecorg.com/2012/04/debate-2-the-future-of-the-media/</link>
		<comments>http://amecorg.com/2012/04/debate-2-the-future-of-the-media/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 10:41:33 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4565</guid>
		<description><![CDATA[“The Future of the Media” is a 2-hour Debate held on our Workshop Day led by Jeremy Thompson, Managing Director of the Gorkana Group and Chair of AMEC’s Content Committee [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/04/debate-2-the-future-of-the-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Debate 3: New thinking on SMM</title>
		<link>http://amecorg.com/2012/04/debate-3-new-thinking-on-smm/</link>
		<comments>http://amecorg.com/2012/04/debate-3-new-thinking-on-smm/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 10:41:08 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4569</guid>
		<description><![CDATA[The AMEC Summit in Barcelona kicked off the debate with the declaration in the Barcelona Principles that “Social media can and should be measured.” Following work at the 1st Asia Pacific Summit in Hong Kong, in Dublin, a special session will aim to agree a framework for global standards in social media measurement [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/04/debate-3-new-thinking-on-smm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top speakers run Workshop Programme</title>
		<link>http://amecorg.com/2012/04/top-speakers-run-workshop-programme/</link>
		<comments>http://amecorg.com/2012/04/top-speakers-run-workshop-programme/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 10:40:48 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4573</guid>
		<description><![CDATA[Our Workshop Day programme has a full schedule of 8 workshops featuring international speakers and tailored to subjects requested in pre Summit research. We have separately announced the panel line-up for “The Future of the Media” workshop. Wherever possible workshops have been designed in line with what AMEC members said they wanted to see in Dublin [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/04/top-speakers-run-workshop-programme/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>APAC appointment</title>
		<link>http://amecorg.com/2012/04/apac-appointment/</link>
		<comments>http://amecorg.com/2012/04/apac-appointment/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 10:40:12 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4625</guid>
		<description><![CDATA[Marion McDonald, Managing Director, Strategy &#038; Measurement for Asia Pacific at Ogilvy Public Relations, has become Vice Chair of the Asia Pacific Chapter of the International Association for Measurement and Evaluation of Communication (AMEC) [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/04/apac-appointment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>He came, he saw and is returning!</title>
		<link>http://amecorg.com/2012/04/he-came-he-saw-and-is-returning/</link>
		<comments>http://amecorg.com/2012/04/he-came-he-saw-and-is-returning/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 10:39:19 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4604</guid>
		<description><![CDATA[NEWBASE liked the AMEC Asia Pac Summit experience so much it decided to exhibit at Dublin Summit, proving that companies come to AMEC events because they provide great business networking events [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/04/he-came-he-saw-and-is-returning/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Champions to meet</title>
		<link>http://amecorg.com/2012/04/champions-to-meet/</link>
		<comments>http://amecorg.com/2012/04/champions-to-meet/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 10:39:02 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4577</guid>
		<description><![CDATA[The Knowledge Share Site is gaining momentum as we gradually build up the Champions Group’s commitment to generating knowledge and communication amongst members. We are encouraging everyone involved to promote the Knowledge Share Site by providing new thinking and ‘buzz’ around our sector.]]></description>
		<wfw:commentRss>http://amecorg.com/2012/04/champions-to-meet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AMEC Awards shortlist</title>
		<link>http://amecorg.com/2012/03/amec-awards-shortlist-announced/</link>
		<comments>http://amecorg.com/2012/03/amec-awards-shortlist-announced/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 11:13:05 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4543</guid>
		<description><![CDATA[See slider story on the home page for the companies who have made the AMEC Awards shortlist! [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/03/amec-awards-shortlist-announced/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AMEC Awards Shortlist</title>
		<link>http://amecorg.com/2012/03/amec-awards-shortlist/</link>
		<comments>http://amecorg.com/2012/03/amec-awards-shortlist/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 10:59:04 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[Headlines]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4516</guid>
		<description><![CDATA[The shortlist has been announced for the 2012 AMEC Awards and it has a strong international flavour! [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/03/amec-awards-shortlist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Workshop Programme announced</title>
		<link>http://amecorg.com/2012/03/workshop-programme-announced/</link>
		<comments>http://amecorg.com/2012/03/workshop-programme-announced/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 10:57:06 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4523</guid>
		<description><![CDATA[Details of the 8 sessions in our Workshop Day programme (day 1 of the Full Summit) have been published on the European Summit website. The workshops are led by international speakers with the emphasis on practical, “how to” approaches. A further a breakfast workshop planned on the Thursday of the Summit. A conference to action [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/03/workshop-programme-announced/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dublin – workshop programme announced!</title>
		<link>http://amecorg.com/2012/03/dublin-workshop-programme-announced/</link>
		<comments>http://amecorg.com/2012/03/dublin-workshop-programme-announced/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 06:00:58 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4387</guid>
		<description><![CDATA[Our Workshop Day programme has already been published for the European Summit in Dublin with a full schedule of 8 workshops featuring international speakers. The programme includes workshops specially requested in pre Summit research. News is coming soon about an exciting panel for a “Future of the Media” session. [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/03/dublin-workshop-programme-announced/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AMEC call for groups to work together on developing social media standards</title>
		<link>http://amecorg.com/2012/03/amec-call-for-groups-to-work-together-on-developing-social-media-standards/</link>
		<comments>http://amecorg.com/2012/03/amec-call-for-groups-to-work-together-on-developing-social-media-standards/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 05:00:28 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4397</guid>
		<description><![CDATA[What has been hailed as “a major step forward” in the development of new global standards to measure the effectiveness of social media was taken at the inaugural Asia Pacific Summit on Measurement in Hong Kong. Delegates voted to approve a series of principles which will now go forward for further worldwide discussion.[...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/03/amec-call-for-groups-to-work-together-on-developing-social-media-standards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Help us with a final survey push</title>
		<link>http://amecorg.com/2012/03/help-us-with-a-final-survey-push/</link>
		<comments>http://amecorg.com/2012/03/help-us-with-a-final-survey-push/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 04:00:41 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4400</guid>
		<description><![CDATA[We have already registered a strong response rate for the main financial benchmarking study in this year’s International Business Monitor – but we can do better. Please read on. [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/03/help-us-with-a-final-survey-push/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consultation under way</title>
		<link>http://amecorg.com/2012/03/consultation-under-way/</link>
		<comments>http://amecorg.com/2012/03/consultation-under-way/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 03:00:30 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4407</guid>
		<description><![CDATA[At its European Summit in Portugal last year AMEC made a commitment to professional education as part of the Lisbon Agenda 2020 strategic plan. We have now contacted a number of international public relations member bodies to help identify the key measurement competencies that should be an essential part of a) a PR professional’s skillset; or  b) the competencies for a research and measurement company professional [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/03/consultation-under-way/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beijing &#8211; a prestigious invitation</title>
		<link>http://amecorg.com/2012/03/beijing-invite/</link>
		<comments>http://amecorg.com/2012/03/beijing-invite/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 02:00:28 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4413</guid>
		<description><![CDATA[A special speaker at the 1st AMEC APAC Summit was Mr. Dali Zhao, Executive Vice President &#038; Secretary-General, of the China International Public Relations Association. In an exciting development, Mr Zhao extended a formal invitation to AMEC to run an Asia Summit in Beijing with CIPRA’s full support [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/03/beijing-invite/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FIBEP Broadcast Media Workshop</title>
		<link>http://amecorg.com/2012/03/fibep-broadcast-media-workshop/</link>
		<comments>http://amecorg.com/2012/03/fibep-broadcast-media-workshop/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 01:00:45 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4411</guid>
		<description><![CDATA[AMEC members are invited to attend a one day event held in Brussels on May 10th on broadcast media at a special conference rate [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/03/fibep-broadcast-media-workshop/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AMEC works on practitioner education on measurement</title>
		<link>http://amecorg.com/2012/03/amec-works-on-practitioner-education-on-measurement/</link>
		<comments>http://amecorg.com/2012/03/amec-works-on-practitioner-education-on-measurement/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 19:35:10 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4252</guid>
		<description><![CDATA[AMEC’s inaugural Asia Pacific Summit reached agreement on 12 key competencies that would give the communications professional a good understanding of communications research and measurement techniques.]]></description>
		<wfw:commentRss>http://amecorg.com/2012/03/amec-works-on-practitioner-education-on-measurement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New thinking from APAC Summit</title>
		<link>http://amecorg.com/2012/03/new-thinking-from-apac-summit/</link>
		<comments>http://amecorg.com/2012/03/new-thinking-from-apac-summit/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 14:32:37 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[Headlines]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4247</guid>
		<description><![CDATA[Whitney Foard Small, Regional Director, Communications, Asia Pacific and Africa for the Ford Motor Company, opens up the APAC Summit. Also pictured is Benjamin Loh, Senior Executive, New Media , Health Promotion Board, Singapore – another plenary session speaker at the APAC Summit. <strong>AMEC’s 1st Asia Pacific Summit in Hong Kong at the beginning of March produced new thinking in social media measurement and measurement competencies [...]</strong>]]></description>
		<wfw:commentRss>http://amecorg.com/2012/03/new-thinking-from-apac-summit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Big Data&#8221; Challenge</title>
		<link>http://amecorg.com/2012/03/big-data-challenge/</link>
		<comments>http://amecorg.com/2012/03/big-data-challenge/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 13:03:50 +0000</pubDate>
		<dc:creator>kcox</dc:creator>
				<category><![CDATA[Knowledge Share (Featured)]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3761</guid>
		<description><![CDATA[“Big data” is the new challenge for marketers to build relationships with influencers, says Peter Granat, President  &#038; CEO of Cision North American with the prize being a huge return on investment from earned and owned media campaigns and by optimizing their marketing mixes.]]></description>
		<wfw:commentRss>http://amecorg.com/2012/03/big-data-challenge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measurement a Priority</title>
		<link>http://amecorg.com/2012/03/measurement-a-priority/</link>
		<comments>http://amecorg.com/2012/03/measurement-a-priority/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 13:02:36 +0000</pubDate>
		<dc:creator>kcox</dc:creator>
				<category><![CDATA[Knowledge Share (Featured)]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3549</guid>
		<description><![CDATA[A new research report by the UK Chartered Institute for Public Relations (CIPR) called PR 2020: the Future of Public Relations, identifies the need to provide clear thinking and guidance on measurement and evaluation as a key strategy recommendation. Read more]]></description>
		<wfw:commentRss>http://amecorg.com/2012/03/measurement-a-priority/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Knowledge Share Essentials</title>
		<link>http://amecorg.com/2012/03/knowledge-share-essentials/</link>
		<comments>http://amecorg.com/2012/03/knowledge-share-essentials/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 13:01:50 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[Knowledge Share (Featured)]]></category>
		<category><![CDATA[Barcelona Principles]]></category>
		<category><![CDATA[Measurement Agenda 2020]]></category>
		<category><![CDATA[Measurement Principles]]></category>
		<category><![CDATA[Valid Metrics]]></category>

		<guid isPermaLink="false">http://79.170.44.76/amecks.com/?p=2499</guid>
		<description><![CDATA[The "Essentials" collection contains good essential resource info [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/03/knowledge-share-essentials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Knowledge Share &#8211; 1st Asia Pac</title>
		<link>http://amecorg.com/2012/03/knowledge-share-1st-asia-pac/</link>
		<comments>http://amecorg.com/2012/03/knowledge-share-1st-asia-pac/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 13:00:57 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[Knowledge Share (Featured)]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4194</guid>
		<description><![CDATA[AMEC’s first Asia Pacific Summit in Hong Kong. Where speakers gave their permission, their presentations are available for download.]]></description>
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		<slash:comments>0</slash:comments>
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