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	<title>AMEC</title>
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	<link>http://amecorg.com</link>
	<description>International association for the measurement and evaluation of communication</description>
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		<item>
		<title>Meltwater/NLA decision &#8211; what it means</title>
		<link>http://amecorg.com/2012/02/meltwater-nla-decision/</link>
		<comments>http://amecorg.com/2012/02/meltwater-nla-decision/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 16:15:42 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=4073</guid>
		<description><![CDATA[A long-running legal case between the Newspaper Licensing Agency (NLA) and Meltwater over licensing for newspaper web content ended this week [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/02/meltwater-nla-decision/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Awards Judging Under Way</title>
		<link>http://amecorg.com/2012/01/awards-judging-under-way/</link>
		<comments>http://amecorg.com/2012/01/awards-judging-under-way/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 12:00:53 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[Headlines]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3827</guid>
		<description><![CDATA[We can report a strong international entry response to the 2012 AMEC Awards which will now be reviewed by a panel of international judges. Look out for the shortlist week commencing <strong>Monday 26th March, 2012</strong>.]]></description>
		<wfw:commentRss>http://amecorg.com/2012/01/awards-judging-under-way/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Major Brands at APAC Summit</title>
		<link>http://amecorg.com/2012/01/major-brands-at-apac-summit/</link>
		<comments>http://amecorg.com/2012/01/major-brands-at-apac-summit/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 11:00:22 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[Headlines]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3836</guid>
		<description><![CDATA[Speakers from Facebook, PwC, Yahoo, Ford, Lenovo and the Health Promotion Board of Singapore are amongst the line up for AMEC’s 1st Asia Pacific Summit on Measurement, taking place in Hong Kong on 29th February and 1st March? Has your company booked yet? Help us make sure that your colleagues in Asia know the details!]]></description>
		<wfw:commentRss>http://amecorg.com/2012/01/major-brands-at-apac-summit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW FOCUS FOR BUSINESS MONITOR</title>
		<link>http://amecorg.com/2012/01/new-focus-for-business-monitor/</link>
		<comments>http://amecorg.com/2012/01/new-focus-for-business-monitor/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 10:00:35 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[Headlines]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3843</guid>
		<description><![CDATA[For four years AMEC has led the media intelligence market with its International Business Monitor study. Now we are &#160; making it even better and with benefits to all our members internationally. [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/01/new-focus-for-business-monitor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Speakers Head for Dublin</title>
		<link>http://amecorg.com/2012/01/top-speakers-head-for-dublin/</link>
		<comments>http://amecorg.com/2012/01/top-speakers-head-for-dublin/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 09:00:25 +0000</pubDate>
		<dc:creator>pjeffery</dc:creator>
				<category><![CDATA[Headlines]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3860</guid>
		<description><![CDATA[The modern Gibson Hotel, Dublin, the official hotel venue for the European Summit [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/01/top-speakers-head-for-dublin/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>AMEC Standards Plan</title>
		<link>http://amecorg.com/2012/01/amec-standards-plan/</link>
		<comments>http://amecorg.com/2012/01/amec-standards-plan/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 13:00:38 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3686</guid>
		<description><![CDATA[AMEC is embarking on a major strategic initiative to develop the AMEC Measurement Accreditation Standard awarded to member firms which meet basic standards of communications research and measurement and are accredited by AMEC. [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/01/amec-standards-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The conference Asia has been waiting for!</title>
		<link>http://amecorg.com/2012/01/summit-news-asia/</link>
		<comments>http://amecorg.com/2012/01/summit-news-asia/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 13:00:32 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[Uncategorised]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3706</guid>
		<description><![CDATA[Has your company booked yet for AMEC’s 1st Asia Pacific Summit on Measurement, taking place in Hong Kong on 29th February and 1st March? We have a strong programme and the support of six professional organisations in the Region. What we ask AMEC members to do in global organisations is make sure their Asian colleagues know the details.]]></description>
		<wfw:commentRss>http://amecorg.com/2012/01/summit-news-asia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New video content</title>
		<link>http://amecorg.com/2012/01/new-video-content-2/</link>
		<comments>http://amecorg.com/2012/01/new-video-content-2/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 12:59:55 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3518</guid>
		<description><![CDATA[We have added to the AMEC Knowledge Share website video content with 11 video clips from the “Big Ask” social media measurement conference held in London in November. Our thanks to our event sponsor, Gorkana Group for making this possible. See them <a href="http://amecorg.com/category/knowledge-share/amec-videos/the-big-ask-conference/">here</a>.]]></description>
		<wfw:commentRss>http://amecorg.com/2012/01/new-video-content-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New look for International Business Monitor</title>
		<link>http://amecorg.com/2012/01/new-look-for-international-business-monitor/</link>
		<comments>http://amecorg.com/2012/01/new-look-for-international-business-monitor/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 12:58:38 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[Uncategorised]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3699</guid>
		<description><![CDATA[For four years AMEC has led the media intelligence market with its International Business Monitor study. Now we are making it even better and with benefits to all our members internationally. [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/01/new-look-for-international-business-monitor/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>AMEC Awards – latest!</title>
		<link>http://amecorg.com/2012/01/amec-awards-latest/</link>
		<comments>http://amecorg.com/2012/01/amec-awards-latest/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 12:57:48 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[Uncategorised]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3713</guid>
		<description><![CDATA[We can report a strong international entry response to the 2012 AMEC Awards which will now be reviewed by a panel of international judges. Look out for the shortlist week commencing Monday 26th March, 2012. ]]></description>
		<wfw:commentRss>http://amecorg.com/2012/01/amec-awards-latest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Summit News – Dublin</title>
		<link>http://amecorg.com/2012/01/summit-news-dublin/</link>
		<comments>http://amecorg.com/2012/01/summit-news-dublin/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 12:57:40 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[Uncategorised]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3709</guid>
		<description><![CDATA[ We are looking for suggestions for senior client speakers from international organisations with a compelling measurement story to tell. We are also looking for sponsors for the event and have an exciting <a href="http://amecorg.com/wp-content/uploads/manual/Sponsorship_Kit_for_European_Summit_Dublin-FINAL-January-2012.pdf">Sponsor Kit</a> which can be downloaded. Demand for these packages will be strong<br /><a href="http://amecorg.com/2012/01/summit-news-dublin/">More here</a>]]></description>
		<wfw:commentRss>http://amecorg.com/2012/01/summit-news-dublin/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>AMEC sets Three Year Strategy</title>
		<link>http://amecorg.com/2012/01/amec-sets-three-year-strategy-2/</link>
		<comments>http://amecorg.com/2012/01/amec-sets-three-year-strategy-2/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 12:56:08 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3717</guid>
		<description><![CDATA[Expanding AMEC’s membership, continuing emphasis on knowledge share and online learning and the updating of the current Professional Code of Practice were amongst the main commitments made by the AMEC Board as part of its Three Year Strategy review.  The Board will also be developing a new unified Mission Statement to better describe and differentiate AMEC’s role. [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/01/amec-sets-three-year-strategy-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your voice is important</title>
		<link>http://amecorg.com/2012/01/your-voice-is-important/</link>
		<comments>http://amecorg.com/2012/01/your-voice-is-important/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 12:55:40 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3726</guid>
		<description><![CDATA[AMEC launched its social media measurement consultation exercise with European members, clients and PR professionals in November at a packed “<span style="text-decoration: underline;">Big Ask</span>” conference in London. Speakers were outspoken in their views that the AMEC and the Social Media Coalition initiative to develop global social media measurement standards was overdue.]]></description>
		<wfw:commentRss>http://amecorg.com/2012/01/your-voice-is-important/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Big Data&#8221; Challenge</title>
		<link>http://amecorg.com/2012/01/big-data-challenge/</link>
		<comments>http://amecorg.com/2012/01/big-data-challenge/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 10:05:50 +0000</pubDate>
		<dc:creator>kcox</dc:creator>
				<category><![CDATA[Knowledge Share (Featured)]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3761</guid>
		<description><![CDATA[“Big data” is the new challenge for marketers to build relationships with influencers, says Peter Granat, President  &#038; CEO of Cision North American with the prize being a huge return on investment from earned and owned media campaigns and by optimizing their marketing mixes.]]></description>
		<wfw:commentRss>http://amecorg.com/2012/01/big-data-challenge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AWARDS JUDGING ABOUT TO START</title>
		<link>http://amecorg.com/2012/01/awards-judging-about-to-start/</link>
		<comments>http://amecorg.com/2012/01/awards-judging-about-to-start/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 13:00:34 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[Uncategorised]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3663</guid>
		<description><![CDATA[The AMEC Awards 2012 entries have all been submitted and the panel of international judges are about to embark on the review process. Look out for the shortlist announcement week commencing <strong>Monday 26 March</strong> [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2012/01/awards-judging-about-to-start/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Future of Measurement webinar</title>
		<link>http://amecorg.com/2012/01/future-of-measurement-webinar/</link>
		<comments>http://amecorg.com/2012/01/future-of-measurement-webinar/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 18:49:17 +0000</pubDate>
		<dc:creator>kcox</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3570</guid>
		<description><![CDATA[AMEC Director David Rockland Partner/CEO Ketchum Pleon Change and Global Research and Chair of AMEC North American Chapter hosted a webinar on behalf of the Ketchum Global Research Network on &#8220;The Future of Measurement,&#8221; which is available on playback by clicking here.]]></description>
		<wfw:commentRss>http://amecorg.com/2012/01/future-of-measurement-webinar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measurement a Priority</title>
		<link>http://amecorg.com/2011/12/measurement-a-priority/</link>
		<comments>http://amecorg.com/2011/12/measurement-a-priority/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 10:14:36 +0000</pubDate>
		<dc:creator>kcox</dc:creator>
				<category><![CDATA[Knowledge Share (Featured)]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3549</guid>
		<description><![CDATA[A new research report by the UK Chartered Institute for Public Relations (CIPR) called PR 2020: the Future of Public Relations, identifies the need to provide clear thinking and guidance on measurement and evaluation as a key strategy recommendation. Read more]]></description>
		<wfw:commentRss>http://amecorg.com/2011/12/measurement-a-priority/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reinventing Public Communication</title>
		<link>http://amecorg.com/2011/12/reinventing-public-communication/</link>
		<comments>http://amecorg.com/2011/12/reinventing-public-communication/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 08:00:46 +0000</pubDate>
		<dc:creator>kcox</dc:creator>
				<category><![CDATA[Knowledge Share]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3478</guid>
		<description><![CDATA[Professor Jim Macnamara, Professor of Public Communication at the University of Technology, Sydney, on why stats show that new forms of media are more than a passing fad but are unprecedented in media history.]]></description>
		<wfw:commentRss>http://amecorg.com/2011/12/reinventing-public-communication/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Evaluation not bolt-on</title>
		<link>http://amecorg.com/2011/12/evaluation-not-bolt-on/</link>
		<comments>http://amecorg.com/2011/12/evaluation-not-bolt-on/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 23:00:44 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[Knowledge Share (Featured)]]></category>

		<guid isPermaLink="false">http://79.170.44.76/amecks.com/?p=2487</guid>
		<description><![CDATA[Evaluation should be seen as a key part of the communications process, and not a bolt-on at the end, says Neil Wholey who is Head of Research and Customer Insight and Will Harrison, a Senior Customer Insight Officer, at Westminster City Council.]]></description>
		<wfw:commentRss>http://amecorg.com/2011/12/evaluation-not-bolt-on/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Knowledge Share Essentials</title>
		<link>http://amecorg.com/2011/12/knowledge-share-essentials/</link>
		<comments>http://amecorg.com/2011/12/knowledge-share-essentials/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 19:00:50 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[Knowledge Share (Featured)]]></category>
		<category><![CDATA[Barcelona Principles]]></category>
		<category><![CDATA[Measurement Agenda 2020]]></category>
		<category><![CDATA[Measurement Principles]]></category>
		<category><![CDATA[Valid Metrics]]></category>

		<guid isPermaLink="false">http://79.170.44.76/amecks.com/?p=2499</guid>
		<description><![CDATA[The "Essentials" collection contains good essential resource info [...]]]></description>
		<wfw:commentRss>http://amecorg.com/2011/12/knowledge-share-essentials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Knowledge Share Big Ask</title>
		<link>http://amecorg.com/2011/12/knowledge-share-big-ask/</link>
		<comments>http://amecorg.com/2011/12/knowledge-share-big-ask/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 20:00:37 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[Knowledge Share (Featured)]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3171</guid>
		<description><![CDATA[Speaker presentations now available from the “Big Ask” conference on social media measurement in London, November, 2011]]></description>
		<wfw:commentRss>http://amecorg.com/2011/12/knowledge-share-big-ask/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Knowledge Share Downloads</title>
		<link>http://amecorg.com/2011/12/knowledge-share-downloads/</link>
		<comments>http://amecorg.com/2011/12/knowledge-share-downloads/#comments</comments>
		<pubDate>Sat, 17 Dec 2011 21:00:34 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[Knowledge Share (Featured)]]></category>
		<category><![CDATA[AVEs]]></category>
		<category><![CDATA[Lisbon Summit]]></category>
		<category><![CDATA[Measurement Agenda]]></category>
		<category><![CDATA[Measurement Principles]]></category>

		<guid isPermaLink="false">http://79.170.44.76/amecks.com/?p=2165</guid>
		<description><![CDATA[Speaker presentations are now available for download from the European Summit, Lisbon, 2011.]]></description>
		<wfw:commentRss>http://amecorg.com/2011/12/knowledge-share-downloads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HK Summit sponsors &amp; speakers wanted</title>
		<link>http://amecorg.com/2011/12/hk-summit-sponsors-speakers-wanted/</link>
		<comments>http://amecorg.com/2011/12/hk-summit-sponsors-speakers-wanted/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 15:39:27 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3461</guid>
		<description><![CDATA[Become an Asia Pacific Summit <a href="http://amecorg.com/wp-content/uploads/2011/12/asia-pacific-summit-sponsor-document-final-20111126.pdf" target="_blank">Sponsor</a>. Opportunities at this key event in one of the world’s dynamic marketplaces now available. We’re looking for great <a href="http://amecorg.com/wp-content/uploads/2011/12/asias-pacific-summit-call-for-speakers-final-20111121.pdf" target="_blank">speakers</a> too.]]></description>
		<wfw:commentRss>http://amecorg.com/2011/12/hk-summit-sponsors-speakers-wanted/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Call for Speakers</title>
		<link>http://amecorg.com/2011/12/call-for-speakers/</link>
		<comments>http://amecorg.com/2011/12/call-for-speakers/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 11:27:04 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3444</guid>
		<description><![CDATA[We&#8217;re starting early to identify the best speakers for the 4th European Summit on Measurement in Dublin. Download this Call for Speakers document.]]></description>
		<wfw:commentRss>http://amecorg.com/2011/12/call-for-speakers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PRIA Support AMEC</title>
		<link>http://amecorg.com/2011/12/pria-support-amec/</link>
		<comments>http://amecorg.com/2011/12/pria-support-amec/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 09:55:57 +0000</pubDate>
		<dc:creator>juliewilkinson</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3441</guid>
		<description><![CDATA[The Public Relations Institute of Australia (PRIA) has announced it will support AMEC’s 1st Asia Pacific Summit on Measurement.]]></description>
		<wfw:commentRss>http://amecorg.com/2011/12/pria-support-amec/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Global leadership with Asia Pacific Summit</title>
		<link>http://amecorg.com/2011/11/asia-pacific-summit-example-of-amec-global-leadership-2/</link>
		<comments>http://amecorg.com/2011/11/asia-pacific-summit-example-of-amec-global-leadership-2/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 12:59:49 +0000</pubDate>
		<dc:creator>AMEC</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://amecorg.com/?p=3339</guid>
		<description><![CDATA[AMEC’s 1st Asia Pacific Summit has received the official support of the China International Public Relations Association (CIPRA), who will be the Official Summit Supporter [...]]]></description>
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		<slash:comments>0</slash:comments>
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