Make Measurement Month a staff event!

Measurement Month 2017 is not just about events for your clients. It presents a golden opportunity to involve your staff in the measurement education process and to increase their knowledge. Consider holding internal workshops pre and post-Measurement Month and feel free to share the outcomes if appropriate.

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Lancaster House

Lancaster House magic – Minister speaks to delegates

A highlight of the Summit was an Official Government Reception for delegates at Lancaster House, a London landmark building and hosted by the UK Government Communications Service.

Delegates were given a tour of the historic house before drinks were served in the garden – a unique space in the heart of London within sight of Buckingham Palace.

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Research identifies Non-Profit barriers – New platform for AMEC work

A packed Summit workshop heard AMEC’s Non-Profit team present new research into the barriers to the use of communications measurement.

The research shows that lack of staff, money, time and even organisational differences, are the top barriers why some non-profit organisations do not measure their communications programmes.

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EU tender opportunity

Summit delegate Manuel Romano from the European Commission has alerted AMEC members to a new tender opportunity.

The European Commission – Directorate-General for Communication – has launched an Invitation to tender PO/2016-06/01 concerning an interinstitutional open procedure for the provision of Impact Assessment, Evaluation and Evaluation-related services in the field of Communication activities.

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The only certainty in Election polling is a confluence of uncertainty.

“What if Alexander Hamilton Were Running for President in 2016? How Would He Poll?”

By Cynthia L. Miller, Managing Director, Braun Research, Inc.

In the United States the most en vogue founding father is not a president – though, according to a February, 2016, Washington University study appearing early in the presidential primary season, about 71% are fairly confident he was.  

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AMEC member UNICEF has a vacancy in its New York Based team for a Research and Data Analyst. See full candidate profile below.

Consultancy Assignment: Research and Data Analyst – Strategic Planning and Evaluation support function
If you are a passionate and committed professional and want to make a lasting difference for children, the world’s leading children’s rights organization would like to hear from you.

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Don Bartholomew tribute

Barry Leggetter, CEO of AMEC, pays tribute to the late Don Bartholomew at the AMEC International Summit in Stockholm.

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amec Measurement Month 2015

Now it’s Measurement MONTH – by member request!

We were so delighted with member and industry reaction to Measurement Week last year that the event has been stretched – to become Measurement Month and with a new, rotating twist!

The rationale of the original Measurement Week remains to form an important part of AMEC’s Global Education Programme with an aim to get not only AMEC members but the wider communications and marketing industry behind it.

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Thank you, David!

Tributes have been paid by AMEC’s new Chairman, Jeremy Thompson, to the work of David Rockland, a Ketchum Partner, who has stepped down after two years as Chairman.

At the November AMEC Board Meeting, Jeremy said David Rockland had been an outstanding Chairman and a wonderful ambassador for AMEC.

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Cast your vote!

AMEC elections closed with more nominations than available vacancies – we now move to a Ballot!

Eight candidates have been nominated for the six Full Member vacancies. Three candidates have been nominated for the one available vacancy to represent Individual Members.

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Election fever!

Four nominations received in one afternoon yesterday as Friday’s Election deadline looms. See who has nominated so far – we know more are coming!

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NA Chapter Meeting

The next meeting of the AMEC North American Chapter will take place at Ketchum’s headquarters at 1285 6th Avenue, between 51st and 52nd, New York on Thursday 13th November.

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AMEC college

Still time to join AMEC College courses!

The final AMEC College courses for 2014 opened on 8th September and we are still able to take bookings!

The courses are backed by strong student feedback. Students who completed the 10-week International Certificate in Measurement and Evaluation scored the course like this:

90% of students said the course has improved their knowledge of measurement and evaluation.

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Rt Hon Francis Maude

British Minister backs AMEC and Measurement Week

The Rt. Hon Francis Maude, Minister for the Cabinet Office and Paymaster General has given his support to AMEC and the Government Communication Service in promoting Measurement Week in stating his belief in the importance of strong government communications.

In a statement, he said he was delighted to see GCS and AMEC champion social analytics and for the support AMEC has provided to the GCS programme to raise the standard of evaluation skills across government through the Aspire programme, Inspire and mandatory digital and evaluation objectives.

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Gorkana Roundtable

Gorkana Roundtable

Measurement Week got under way in London with a Measurement Roundtable hosted by Gorkana Group.

The discussion was hosted following a survey by Gorkana which found that 97% of clients now include some form of measurement within the scope of their work.

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Peter Granat

Measurement Week – literally – in New York

Cision and Vocus are aiming to take New York City by storm with a week-long series of Measurement Week events in Manhattan!

The series of events will bring 16 industry experts and thought leaders to Hilton Times Square in New York City to discuss the state and future of measurement as it applies to PR, business and communication.

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Gorkana and Hotwire

Gorkana kicks off the Big Week!

The first event in Measurement Week internationally will be a senior level Roundtable organised in London by the Gorkana Group.

Fifteen top speakers include client organisations Balfour Beatty, Toyota, StubHub, Stroke Association; PR consultancy speakers from the Red Consultancy, Ketchum, Burson-Marsteller, Hotwire PR and Seesaw Creative Communications; PR member organisations PRCA and ICCO; government representatives from Defra and Home Office Counter Terrorism and AMEC.

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Prime Research

Social Media measurement solved!

The title of this half day free conference organised by PRIME Research UK and the CIPR is confidence personified.

The conference is described as an “afternoon of insights into the world of social media measurement”.

Richard Bagnall, CEO of PRIME Research UK and Chair of AMEC’s Social Media Measurement Committee said: “By hosting and participating in events internationally, AMEC’s Measurement Week is enabling PRIME to demonstrate its global leadership in high quality analysis consulting services.

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