The message from the speakers is that a clear definition of ROI is needed which is practical, rather than academic.

Mike Daniels, Senior Consultant with Report International and Chair of AMEC, on AMEC’s collaborative approach to growth and advancing the practice of measurement.

Mike Daniels and Prof. Donald K. Wright, Ph.D., on the why it is critical to have measurement at the heart of every PR programme.

Speakers from AMEC, ICCO, PRSA. IPR and Council of PR Firms: What the industry thinks – and wants!

Industry leaders give a geographic perspective. Client speakers talk about making hard choices and being accountable.

Top global clients Andre Manning, VP, Global Head External Communications and Acting Head Global Marketing  & Communications, Royal Philips Electronics and Meenu Handa, Director Corporate Communications, Microsoft, India, spell out the client need.

Senior clients from Royal Philips Electronics and Microsoft, India, give candid client insights.

Based on experience, based on expectation – clients spell out their requirements.

Jeremy Moakes, Head of Media Relations Division, Council of Europe and Jorge Portugal, Advisor on Innovation for the President of the Portuguese Republic talk about their measurement learnings.

Claire Hutchings, Global Advisor – Monitoring, Evaluation & Learning (Campaigns & Advocacy) Programme Performance & Accountability Team, Oxfam and Alberte González Patiño, Managing Director, Branding & Reputation, BBVA. What they think. What they learned from Lisbon.