AMEC – the International Association for Measurement and Evaluation of Communication launched its consultation exercise with its European members, and in-house and agency PR professionals on November 17th 2011.
Tim Marklein, Practice Leader, Technology and Analytics, WCG and Chair of three-party Coalition on social media measurement standards introduces the session.
Pete Devery, Corporate PR Lead, Microsoft EMEA talks about the Microsoft approach to PR measurement globally, its current challenges in measuring social media and proving its worth to stakeholders.
Nick Masters, Head of Online, PwC summarises its current challenges in realising the full potential of social media through meaningful measurement and analytics.
Tim Marklein moderates questions from the audience and the panel.
Rosanna M. Fiske, Chair and CEO, Public Relations Society of America (PRSA) talks through the US practitioner and client experience of Social Media Measurement.
‘Existing systems have failed – this is the start of our wake up call’ Stephen Waddington, Managing Director, Speed Communications, representing the PRCA on social media measurement standards.
Philip Sheldrake, Chair, CIPR’s Measurement and Evaluation Group and Founding Partner, Meanwhile puts a case forward for ‘The Influence Scorecard’.
Richard Bagnall, Director of Insights & Analytics, Gorkana Group and Chairman AMEC Social Media Measurement Group. Also Joerg Kramer, MD and Founder of Kantar Media Intelligence Germany.
Tim Marklein moderates questions from the audience.
Tim Marklein and Barry Leggetter’s closing comments. Please email barryleggetter@amecorg.com by 27th January 2012 with your ‘Big Ask’ of Social Media Measurement standards.
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