78

When Harry met Sally

Measurement and evaluation in the new reality of integrated marketing. How do we shape the AMEC view on measurement beyond the PR silo with campaigns crossing integrated touchpoints? A panel discussion that opens a door to our future organisation and answers:

Where does this all this leave PR measurement?

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79

The Summit Measurement Colloquium

Moderator: Paul Holmes, CEO, the Holmes Group and a panel of Kevin Murray, Chairman, the Good Relations Group; Dave Senay, CEO, FleishmanHillard; Matt Neale, President, International, GolinHarris; Giselle Bodie, Chief Executive, Salience Insight, Francis Ingham, Executive Director, ICCO & Director General, PRCA and Jeremy Thompson, Chief Executive, Gorkana Group and AMEC Chair-Elect

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80

Assess public diplomacy and adapt through measurement

Ambassador Kolinda Grabar-Kitarovic, Assistant Secretary General for Public Diplomacy, NATO.

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81

Special Summit Address

A New Paradigm and Model for Measurement and Evaluation.
‘Exclusive unveiling of a new approach to up the game’

Professor Jim Macnamara, PhD, Professor of Public Communication, University of Technology, Sydney

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82

How Lenovo set up a Global Analytics hub and Social Media Listening Command centers to get closer to the customer.

Rod Strother, Director, Lenovo Center of Social and Digital Excellence, Singapore.

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83

The Science of Engagement

Dr. Olivier Oullier, Full Professor of Behavioral Sciences, Aix-Marseilles University, France.
Julian Lambertin, Head of Strategy & Analytics, Weber Shandwick.

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84

Return on Engagement: Who knew computer science would solve the age old problem of measuring impact and engagement?

Chris Foster, Vice President, Booz Allen Hamilton.

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85

Measuring Relevance

Matt Neale, President, International, GolinHarris.

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86

Special Summit Plenary Session: Can the Barcelona Principles Help Save Lives?

The Barcelona Principles was a break-through in PR measurement. However as well as providing the first ever measurement framework, three speakers representing leading Not-for-profit organisations will also show how the Principles can save lives!

The speakers will share their experiences on how the Barcelona Principles are helping their organisations’s communications work be more effective, more relevant and so help save lives.

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87

Close of Summit

Jeremy Thompson, Chief Executive, Gorkana Group and Chair Elect, AMEC.
Barry Leggetter, CEO and Summit Director.

The torch moves to Scandinavia in 2015
Epsen Viskjer, Country Manager, Retriever Norge AS
Headline Sponsor of AMEC International Summit 2015

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88

Workshop H

The stormy marriage of PR consultancies and measurement providers – a couple’s therapy

The session examines the pressure points in the relationship between a PR consultancy and media intelligence firm and how challenges can be overcome and a successful working partnership developed.

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89

Workshop G

Metrics that matter: Making sense of social media measurement

An international panel reviews the latest trends in social media measurement and looks at what will happen in the next 12 months. This session will also feature the launch of AMEC’s brand new social media measurement frameworks guide and revised transparency tables which your agency should be using.

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90

Workshop F

Education – AMEC College

AMEC now has two courses running through the online AMEC College.

How are we doing?
What does the market want in terms of new courses and initiatives?
Session hosts: Evgeniy Larionov, CEO, Ex Libris and Chair, AMEC Professional Development Committee and Vanessa Lynch, Senior Analyst, Kantar Media and Member of Professional Development Committee.

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91

“Brand Building in a Disruptive environment” Leveraging Market Insight from Local Market Measurement

Richard Wergan, Executive Vice President, Global Head of Brand, Communications & Digital, Philips

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92

Putting evaluation at the heart of public service communications

The reform of UK government communications and the lessons Alex Aiken draws from making evaluation a mandatory part of the new Government Communications Service (GCS). The role of the new Evaluation Council, the insight from some of the major campaigns and the impact of making evaluation skills a requirement for membership of the GCS.

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93

Workshop E

Content & Copyright – Industry update

AMEC held a webinar with FIBEP and PDLN in March.

What did we learn in terms of what members really want from international licensing to help them deal with the growth in the number of cross border tenders and Requests for Proposal (RFPs)?

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94

Workshop D

Upping the Game: How to put a measurement system into a PR consultancy.

AMEC’s CEO says he receives telephone calls and requests for meeting every week from firms especially PR consultancies wanting to take measurement more seriously. In the session PR professionals and measurement specialists will share thinking on how to develop a measurement framework.

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95

Workshop C

Upping the Game: What the client wants – and how to deliver it.

At the AMEC Summit in Madrid last year, there was a call from some clients for a “keep it simple” approach to measurement reports. But, what exactly does this mean, and how do you do it?

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