145

Workshop A

Title: How to embed social media measurement successfully within your business?
Presenter: Mazen Nahawi, President, News Group and President of FIBEP.
As requested in pre Summit research

Study after study reports that communications and media business leaders expect digital revenues to grow as clients increasingly see the huge potential of the digital landscape.

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146

Workshop B

Title: Valid Metrics – learning from the client view
Presenter: Mike Daniels, International Chairman of AMEC, Eve Stevens, Vice President, Insight & Analytics, Waggener Edstrom Worldwide and Colin Wheeler, Head of Insights and Analytics, EMEA, Waggener Edstrom Worldwide; Katy Shrimpton, Marketing Programme Manager, EMEA AND LATAM, Avanade

A hands-on workshop which uses the experience of a client’s progress in using AMEC’s new Valid Metrics methodology.

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147

Workshop C

Title: The Future of Media – a new addition to the Workshop Day programme.

Moderator: Jeremy Thompson, Managing Director, Gorkana Group and Chair, AMEC’s Content Committee
The Panel: Andy Brown, Chairman of Kantar Media; Peter Granat, CEO, Cision North America; Mazen Nahawi, President, News Group International; John Croll, CEO of Sentia Media; Jeremy Thompson, Managing Director, Gorkana Group (Moderator); Douglas McCabe, COO of Enders Analysis, London’s leading independent media and telecoms research firm.

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148

Workshop D

Title: How to make my firm or client company Barcelona Principles compliant?
Presenters: David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and Global Research; Andre Manning, VP, Global Head of External Communications for Royal Philips Electronics; Cindy Conner, Director Citizenship and Reputation Management, FedEx Corporation; David Kellis, Director of PR & Social Media, Clorox.

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149

Workshop E

Title: Interrogating the Request for Proposal (RFP) – a “how to” session
Presenter: K C Brown, head of Cision Global Analysts.

RFPs have become standard in business but responding to them can require creativity and persuasive skills. How do you tackle an RFP for a public relations project that doesn’t include measurement?

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150

Workshop F

Title: Progressing Outputs to Outcomes – How to add ‘Effect’ to your ‘Cause’ findings

Presenters: Dan Halliwell, Managing Director, Kantar Media, Ireland and Roger Jupp, Chairman, Millward Brown Ireland.

Dan Halliwell and Roger Jupp, Chairman of market research experts, Millward Brown Ireland, discuss the steps involved in integrating media evaluation with traditional market research methods.

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151

Workshop G

Title: “Social Media Analytics Does Not Have to Be Overwhelming”
Presenters: Margot Sinclair Savell, Senior Vice President, Global, Research+Data Insights and David Iannelli, President, Global, Research+Data Insights.

Margot and David discuss less-costly and less time-consuming ways to measure social media, through influencer identification and management.

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152

Workshop H

Workshop H: “Pro-active crisis management with the help of economic-psychological approaches”
Presenters: Ingrid Moorkens, Head of products and development, AUSSCHNITT Medienbeobachtung and Robert Fekl, Head of Media Analysis, AUSSCHNITT Medienbeobachtung.
Ingrid and Robert discuss how different models of attribution can be implemented in a media content analysis and which results such an analysis may deliver.

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153

Introduction and Opening Remarks

Introduction and Opening Remarks with Barry Leggetter, Andy Brown and Mike Daniels

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154

Sandra Reape and Karen Williams

Words from Sandra Reape and Karen Williams

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155

Anna Kepka

Anna Kepka – Media Insight Director Europe & North America – Unilever

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156

How Do They Love Us? Let Me Count The Ways…

How Do They Love Us? Let Me Count The Ways… with Antonia Antonopoulos and Katie Delahayne Paine

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157

“Imagine a World In Which Traditional Media Has Died And Social Media Is King?”

“Imagine a world in which traditional media has died and social media is king. What would be the first 5 things you would do (stop, start or continue)? Join this session as we discuss Microsoft’s approach towards monitoring, engaging, and managing influencers in today’s disrupted media landscape”
Rebecca Duffy, Senior PR Manager, Microsoft Corporate Communications.

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159

Melanie Brooks

Melanie Brooks – Media and Communication Coordinator – CARE International

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160

London 2012: The Communications Challenges of Getting Ready to Welcome the World

London 2012: The Communications Challenges of Getting Ready to Welcome the World with Jackie Brock-Doyle

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161

The Need For Change

The Need For Change with Chris Foster

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162

Engagement

Engagement – David Rockland, Guest Speakers and Commentators

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