“Big data” is the new challenge for marketers to build relationships with influencers, says Peter Granat, President & CEO of Cision North American with the prize being a huge return on investment from earned and owned media campaigns and by optimizing their marketing mixes.
A new research report by the UK Chartered Institute for Public Relations (CIPR) called PR 2020: the Future of Public Relations, identifies the need to provide clear thinking and guidance on measurement and evaluation as a key strategy recommendation. Read more
Evaluation should be seen as a key part of the communications process, and not a bolt-on at the end, says Neil Wholey who is Head of Research and Customer Insight and Will Harrison, a Senior Customer Insight Officer, at Westminster City Council.
The “Essentials” collection contains good essential resource info [...]
Speaker presentations now available from the “Big Ask” conference on social media measurement in London, November, 2011
Speaker presentations are now available for download from the European Summit, Lisbon, 2011.
A long-running legal case between the Newspaper Licensing Agency (NLA) and Meltwater over licensing for newspaper web content ended this week [...]
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AMEC is embarking on a major strategic initiative to develop the AMEC Measurement Accreditation Standard awarded to member firms which meet basic standards of communications research and measurement and are accredited by AMEC. [...]
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We have added to the AMEC Knowledge Share website video content with 11 video clips from the “Big Ask” social media measurement conference held in London in November. Our thanks to our event sponsor, Gorkana Group for making this possible. See them here.
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Expanding AMEC’s membership, continuing emphasis on knowledge share and online learning and the updating of the current Professional Code of Practice were amongst the main commitments made by the AMEC Board as part of its Three Year Strategy review. The Board will also be developing a new unified Mission Statement to better describe and differentiate AMEC’s role. [...]
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