“Big data” is the new challenge for marketers to build relationships with influencers, says Peter Granat, President & CEO of Cision North American with the prize being a huge return on investment from earned and owned media campaigns and by optimizing their marketing mixes.
A new research report by the UK Chartered Institute for Public Relations (CIPR) called PR 2020: the Future of Public Relations, identifies the need to provide clear thinking and guidance on measurement and evaluation as a key strategy recommendation. Read more
The “Essentials” collection contains good essential resource info [...]
AMEC’s first Asia Pacific Summit in Hong Kong. Where speakers gave their permission, their presentations are available for download.
Speaker presentations now available from the “Big Ask” conference on social media measurement in London, November, 2011
Speaker presentations are now available for download from the European Summit, Lisbon, 2011.
Ireland has sent a rich bloodline of emigrants who settled in the US, Canada, Australia, New Zealand and the UK. Do you have believe you have Irish roots and would you like to establish your Irish ancestry as part of your European Summit experience in Dublin? [...]
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In the latest issue of the Let’s Go with Ryanair magazine, (www.letsgo-mag.com) Comedian Danny Robins has some unusual tips on where to go in Dublin which will be of interest for delegates attending the European Summit.
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Jackie Brock-Doyle, Director of Communications and Public Affairs at the London 2012 Organising Committee of the Olympic & Paralympic Games (LOCOG), is to speak at the European Summit on Measurement in Dublin in June. She will present to the three day event just 43 days before the Games begin on 27 July, bringing 15,000 athletes from more than 200 countries to the United Kingdom [...]
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Each year at the European Summit AMEC establishes a strategic framework to drive forward new thinking on communications research and measurement. In a flagship session at the Dublin Summit, we will be revisiting the Barcelona Principles to debate and propose a major plan to finally embed the importance of communications research and measurement within corporate communications [...]
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