When Harry met Sally

Measurement and evaluation in the new reality of integrated marketing. How do we shape the AMEC view on measurement beyond the PR silo with campaigns crossing integrated touchpoints? A panel discussion that opens a door to our future organisation and answers:

Where does this all this leave PR measurement?

Read more


The Summit Measurement Colloquium

Moderator: Paul Holmes, CEO, the Holmes Group and a panel of Kevin Murray, Chairman, the Good Relations Group; Dave Senay, CEO, FleishmanHillard; Matt Neale, President, International, GolinHarris; Giselle Bodie, Chief Executive, Salience Insight, Francis Ingham, Executive Director, ICCO & Director General, PRCA and Jeremy Thompson, Chief Executive, Gorkana Group and AMEC Chair-Elect

Read more


Assess public diplomacy and adapt through measurement

Ambassador Kolinda Grabar-Kitarovic, Assistant Secretary General for Public Diplomacy, NATO.

Read more


Special Summit Address

A New Paradigm and Model for Measurement and Evaluation.
‘Exclusive unveiling of a new approach to up the game’

Professor Jim Macnamara, PhD, Professor of Public Communication, University of Technology, Sydney

Read more


How Lenovo set up a Global Analytics hub and Social Media Listening Command centers to get closer to the customer.

Rod Strother, Director, Lenovo Center of Social and Digital Excellence, Singapore.

Read more


The Science of Engagement

Dr. Olivier Oullier, Full Professor of Behavioral Sciences, Aix-Marseilles University, France.
Julian Lambertin, Head of Strategy & Analytics, Weber Shandwick.

Read more


Return on Engagement: Who knew computer science would solve the age old problem of measuring impact and engagement?

Chris Foster, Vice President, Booz Allen Hamilton.

Read more


Measuring Relevance

Matt Neale, President, International, GolinHarris.

Read more


“Brand Building in a Disruptive environment” Leveraging Market Insight from Local Market Measurement

Richard Wergan, Executive Vice President, Global Head of Brand, Communications & Digital, Philips

Read more


Putting evaluation at the heart of public service communications

The reform of UK government communications and the lessons Alex Aiken draws from making evaluation a mandatory part of the new Government Communications Service (GCS). The role of the new Evaluation Council, the insight from some of the major campaigns and the impact of making evaluation skills a requirement for membership of the GCS.

Read more


Upping the PR Impact of Social Earned and Paid Media: 5 T’s to the Rescue (Topic,Type, Timing, Threshold & Text Length)

Dave Senay, CEO, FleishmanHillard.

Read more


FROM INSIGHT TO IMPACT: Why value isn’t where it used to be.

The work of corporate communicators is more valuable than ever fully realised. In a radically transparent world, where everything moves at stunning speed, reputations can be ruined, and billions wiped off share prices, in seconds. Why? Because value isn’t where it used to be.

Read more


Welcome and Introduction

David Rockland, Ketchum Partner and Chairman, AMEC.
Barry Leggetter, CEO, AMEC and Summit Director.
Jeroen Scholten, Founder, Publistat, Summit Headline Sponsor, welcomes delegates.

Read more