Creative Session

Creative Session: How to get involved in Measurement Month!

Session Leader: Elayne Phillips, Head of Strategy, Performance and Evaluation, Department for Environment, Food and Rural Affairs, UK Government.
Team Leaders:
Kelly Stepno, Booz Allen Hamilton
Mark Weiner, PRIME Research
Andy West, Hotwire
Ann-Sofie Krol, Opoint
Michael O’Connell, Australian Associated Press

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Summit masterclass session

Summit Masterclass Session: Leadership in an integrated world
How the Small to Medium Size Firm has a Vital Role to Play in Global Integration.
What does a new-look firm look like?
What are the lessons of consolidation and integration for everyone in this room?

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Workshop A

Winning in the Integrated Comms World
In a competitive business environment having the right product and the right people has never been more important. This practical and interactive business clinic will cover:

Is your client or agency more integrated than you know?

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Workshop B

Winning The Game – How to work internationally
AMEC will survey delegates ahead of Stockholm to find out which countries they would like to know more about, in terms of business working style, culture; logistics, etc. It will give delegates the opportunity to ask their own big question about how to do better business in these countries and receive expert advice!

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Workshop C

Winning The Game – Understanding emerging trends and platforms in social media
Experts in digital strategy from around the world talk about the big trends as they see them and engage delegates in a fast-moving interactive session.

We take a look at what’s new around the world from AMEC’s 2015 AMEC World Media Intelligence and Insights survey.

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Workshop D

Outputs to outcomes – from why to how
Barcelona Principle #2 states that …Measuring the Effect on Outcomes is Preferred to Measuring Outputs. But we know from AMEC research that most client work does not include outcome measurement.

Is the problem not that people think that they should measure outcomes – but they don’t know how to do it?

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Summit Copyright Round Table

The European Commission has copyright reform on its Agenda to be announced in September this year. Its proposals could make a fundamental difference to the way businesses represented at the Summit are run.

This is a special workshop presented by AMEC and FIBEP to look at the implications to the industry from the new European Commission Directive on Copyright due to be published in September.

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Workshop E

Getting people on the same page! How do you get PR and measurement professionals to agree what’s important?

We recognise that not every international delegate will have an interest in the Copyright Round Table. Workshop E showcases a new initiative from France.

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What AMEC has done to date and what the market wants

What AMEC has done to date and what the market wants

Jeremy Thompson, CEO, Gorkana Group & AMEC Chairman
Christine Liao, Senior Vice President & Senior Partner & Global Director, Research & Analytics, Fleishman Hillard

What might a single suite of metrics look like?

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Discussion Group A

Developing an integrated metrics model
Leaders: Christine Liao & Richard Bagnall
Johna Burke, EVP, BurrellsLuce & Co-Chair, AMEC North American Chapter
Andrew Hughes, Commercial Director, NLA
Courtney Kalous, Director of Planning and Evaluation, Cattlemen’s Beef Board, US.
Rachana Panda, Director, Corporate Communications & Citizenship, GE South Asia
Giles Peddy, Group Managing Director UK, LEWIS PR
Sean Smith, Chief Executive, Australia and New Zealand, Isentia
Michael Zivani, Founder & CEO, Precise Value & Co-Chair, AMEC Asia Pacific Chapter

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Discussion Group B

Where does the Barcelona Principles fit into what we are doing and need to do to strengthen its impact?
Leaders: David Rockland & Chris Foster
Sarah Campbell, Global Communications Lead for Public Affairs, Royal Phillips Electronics N.V.
Francis Ingham, ICCO Executive Director & PRCA Director General
Sarab Kochbar, Director of Research, Institute for Public Relations & Associate Director of Measurement and Analytics, APCO Worldwide
Eileen Sheil, Executive Director, Corporate Communications, Cleveland Clinic

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