53

Welcome and Introduction

Barry Leggetter, CEO, AMEC and Summit Director
Jeremy Thompson, CEO, Gorkana Group, AMEC Chairman,
Robert Söderling, CEO, Retriever

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55

Trust me. Evaluation pays

Nick Hindle, Senior Vice President, UK Corporate Affairs & North West Division Strategy & Alignment, McDonald’s

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56

Measurement. It’s what’s for dinner. What beef and the Barcelona Principles have in common

Meredith Stevens, Director, Digital Strategy, National Cattlemen’s Beef Association, a contractor to The Beef Checkoff

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58

Making Measurement Mainstream

Alex Aiken, Executive Director of Government Communications, HM Government UK.

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59

Cracking the code global to local

Rachana Panda, Director of Corporate Communications, South Asia, GE.

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60

Measuring for impact the journey to insight driven communications

Miguel Veiga-Pestana, Chief Communications Officer, The Bill & Melinda Gates Foundation.

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61

Beyond measurement: using bespoke analytics to build trust and ehance efficiency

Heather Mitchell, Global PR & Social Media Director, Hair Care Brands, Unilever
Frida Roberts, Head of Communications Unit, The Swedish Institute.
Markus Larsson, Head of Analysis, United Minds.
Adam Mack, Chief Strategy Officer, EMEA, Weber Shandwick.

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62

Corporate sustainability how measurement helps to manage public expectations

Daniel Dellham, Head of Sustainability Consulting, KPMG Sverige.

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63

Going local in a global context using measurement to create business value

Edvard Lind, Head of Media Relations, Skanska AB Group Communications.

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64

Setting the Global Approach for Nissan

Jeff Kuhlman, Vice President, Global Communications, Nissan Motor Co. Ltd, Japan.
Katherine Zachary, General Manager, Communications, Nissan Europe
Francesc Corbero Vinyals, Communications Director, Nissan Iberia

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66

An ‘architecture of listening’: a new way to look at and implement measurement

Jim Macnamara, Professor of Public Communication, University of Technology Sydney.

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