196

Education, growth and collaboration.

Peter Granat, President & COO, North America, Cision — North America and Mazen Nahawi, President, News Group International, Middle East, share their vision.

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197

The Cross Over Point – Traditional Media or Social?

An international panel on why traditional media is not dead but just re-positioned.

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198

ROI – getting the language right

The message from the speakers is that a clear definition of ROI is needed which is practical, rather than academic.

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199

AMEC at the heart of the communications tool-kit

Mike Daniels, Senior Consultant with Report International and Chair of AMEC, on AMEC’s collaborative approach to growth and advancing the practice of measurement.

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200

Embedding measurement in PR

Mike Daniels and Prof. Donald K. Wright, Ph.D., on the why it is critical to have measurement at the heart of every PR programme.

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201

Measurement Agenda 2020 debate – The Industry View

Speakers from AMEC, ICCO, PRSA. IPR and Council of PR Firms: What the industry thinks – and wants!

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202

Measurement Agenda 2020 debate: Speakers Q&A and Summit Vote

Industry leaders give a geographic perspective. Client speakers talk about making hard choices and being accountable.

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203

Measurement Agenda 2020 debate – The Client View

Top global clients Andre Manning, VP, Global Head External Communications and Acting Head Global Marketing  & Communications, Royal Philips Electronics and Meenu Handa, Director Corporate Communications, Microsoft, India, spell out the client need.

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204

The Moderator asks questions of industry speakers

Senior clients from Royal Philips Electronics and Microsoft, India, give candid client insights.

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206

The clients view – Council of Europe and the Advisor to the President of Portugal

Jeremy Moakes, Head of Media Relations Division, Council of Europe and Jorge Portugal, Advisor on Innovation for the President of the Portuguese Republic talk about their measurement learnings.

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207

The clients view – Oxfam and BBVA

Claire Hutchings, Global Advisor – Monitoring, Evaluation & Learning (Campaigns & Advocacy) Programme Performance & Accountability Team, Oxfam and Alberte González Patiño, Managing Director, Branding & Reputation, BBVA. What they think. What they learned from Lisbon.

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