116

Unveiling AMEC’s global education programme

Allyson Hugley, Executive Vice President of Measurement, Analytics and Insights, Weber Shandwick & Chair, AMEC North American chapter and Evgeniy Larionov, CEO, Ex Libris & Chairman of the AMEC Professional Development and Education Committee.

Read more

117

Where do we need to take the standards conversation next and who is doing it?

Mike Daniels, Commercial Director, Salience Insight (Immediate Past Chairman, AMEC).

Read more

118

Social media and the need for an affordable model

Richard Bagnall, Chair, AMEC Social Media Measurement Committee and Don Bartholomew, Senior Vice President, Digital and Social Media Research, Ketchum.

Share an exploration of a variety of possible social media models and approaches Recommendations of one or more models that build on the valid metrics framework, but take into account the specific dynamics of social media.

Read more