115

It’s Time: From Principles to Action

It’s Time: From Principles to Action
Keynote Speaker: Rob Flaherty, Senior Partner/Chief Executive Officer, Ketchum.

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120

Nissan and how to improve brand opinion with measurement systems

Francesc Corbero Vinyals, Communications Director, Nissan, Iberia and Sergi Guillot, CEO, Acceso Group

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122

Government Horizon Scanning: seeing clearly now

Elayne Phillips, Head of Horizon Scanning and Planning Department of Environment, Food and Rural Affairs, Communications Group, HM Government, UK

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124

Transformational communications: how a research sceptic won the support of the C-Suite

John McLaren, Corporate Director of Communications, AkzoNobel and Sandra Macleod, Group Chief Executive, Echo Research

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126

One Year On – A Summit Case Study

Introduction by Andre Manning, VP, Global Head of External Communications for Royal Philips Electronics
Speaker – Melanie Brooks, Head of Global Communications, CARE International, Geneva

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127

Meet the Press

Editors put their questions to Rob Flaherty.

Celina Maguire, Consumer Director, Gorkana Group Arun Sudhaman, Partner & Managing Editor, The Holmes Report Ben Smith, Founder & Publisher, PRMoment Ruth Wyatt, Brand Editor, PRWeek

Moderator: David Rockland

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128

We ask the big question: why are clients not doing more to insist on measurement?

Round Table with Rob Flaherty. Moderator: David Rockland.

Jodi Kennedy, Head of Corporate and Marketing Communications, SABIC’s Innovative Plastics business and Americas region. Eileen Sheil, Executive Director, Corporate Communications, Cleveland Clinic. Francesc Corbero Vinyals, Communications Director, Nissan, Iberia.

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129

The challenge for industry leaders and associations

Introduction: David Rockland.

CIPR – Jane Wilson MCIPR, Chief Executive Dircom – José María Palomares, member of Dircom Global Alliance – Catherine Arrow, Secretary ICCO – Francis Ingham, Director General, PRCA & ICCO Executive Director PRSA – William M Murray, CAE, President and Chief Operating Officer

Q&A for the speakers

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