The importance of goal setting
Oct 11, 2011
Professor Tom Watson lays out the case for setting the objectives first. Everything else – including measurement – will then follow.
Archive for Lisbon Summit Workshops
Content is at the heart of everything
Oct 11, 2011
Jeremy Thompson, Managing Director of the Gorkana Group and Chairman of AMEC’s Licensing Committee. Protecting access to content is key to AMEC members success.
Market Mix Modelling
Oct 11, 2011
David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and Global Research, on how we learned from client speakers in this session.
Outputs and Outtakes
Oct 11, 2011
Donald K. Wright, Ph.D.., Harold Burson Professor and Chair in Public Relations, College of Communication, Boston, argues that the debate is set to continue.
AMEC Valid Metrics
Oct 11, 2011
The Barcelona Principles outlawed AVEs. Ruth Pestana showcases AMEC’s replacement Valid Metrics guidelines. Until recently Vice Chair of AMEC’s North American Chapter.
Impact of Industry Consolidation
Oct 11, 2011
A panel of industry leaders explore consolidation trends which include acquisition expansion within geographies.
Global Social Media Measurement Standards
Oct 11, 2011
The biggest audience of the workshop day hear why social media “movers and shakers” Tim Marklein, Katie Paine and Richard Bagnall make the case to develop Global Social Media Measurement Standards.
Proving your worth
Oct 11, 2011
Mark Westaby, Founder of Spectrum Consulting and AdsInsight, on why proving your worth is now more than just a £, $ or a Euro value
