Measurement Agenda 2020 debate – The Industry View

Speakers from AMEC, ICCO, PRSA. IPR and Council of PR Firms: What the industry thinks – and wants!

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Measurement Agenda 2020 debate: Speakers Q&A and Summit Vote

Industry leaders give a geographic perspective. Client speakers talk about making hard choices and being accountable.

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Measurement Agenda 2020 debate – The Client View

Top global clients Andre Manning, VP, Global Head External Communications and Acting Head Global Marketing  & Communications, Royal Philips Electronics and Meenu Handa, Director Corporate Communications, Microsoft, India, spell out the client need.

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The Moderator asks questions of industry speakers

Senior clients from Royal Philips Electronics and Microsoft, India, give candid client insights.

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The clients view – Council of Europe and the Advisor to the President of Portugal

Jeremy Moakes, Head of Media Relations Division, Council of Europe and Jorge Portugal, Advisor on Innovation for the President of the Portuguese Republic talk about their measurement learnings.

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The clients view – Oxfam and BBVA

Claire Hutchings, Global Advisor – Monitoring, Evaluation & Learning (Campaigns & Advocacy) Programme Performance & Accountability Team, Oxfam and Alberte González Patiño, Managing Director, Branding & Reputation, BBVA. What they think. What they learned from Lisbon.

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