David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and Global Research on how AMEC shifted from fundamentals of the Barcelona Summit to looking at the future for programme measurement
Peter Granat, President & COO, North America, Cision — North America and Mazen Nahawi, President, News Group International, Middle East, share their vision.
An international panel on why traditional media is not dead but just re-positioned.
The message from the speakers is that a clear definition of ROI is needed which is practical, rather than academic.
Mike Daniels, Senior Consultant with Report International and Chair of AMEC, on AMEC’s collaborative approach to growth and advancing the practice of measurement.
Mike Daniels and Prof. Donald K. Wright, Ph.D., on the why it is critical to have measurement at the heart of every PR programme.
A long-running legal case between the Newspaper Licensing Agency (NLA) and Meltwater over licensing for newspaper web content ended this week [...]
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AMEC is embarking on a major strategic initiative to develop the AMEC Measurement Accreditation Standard awarded to member firms which meet basic standards of communications research and measurement and are accredited by AMEC. [...]
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We have added to the AMEC Knowledge Share website video content with 11 video clips from the “Big Ask” social media measurement conference held in London in November. Our thanks to our event sponsor, Gorkana Group for making this possible. See them here.
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Expanding AMEC’s membership, continuing emphasis on knowledge share and online learning and the updating of the current Professional Code of Practice were amongst the main commitments made by the AMEC Board as part of its Three Year Strategy review. The Board will also be developing a new unified Mission Statement to better describe and differentiate AMEC’s role. [...]
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