David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and Global Research on how AMEC shifted from fundamentals of the Barcelona Summit to looking at the future for programme measurement
Peter Granat, President & COO, North America, Cision — North America and Mazen Nahawi, President, News Group International, Middle East, share their vision.
An international panel on why traditional media is not dead but just re-positioned.
The message from the speakers is that a clear definition of ROI is needed which is practical, rather than academic.
Mike Daniels, Senior Consultant with Report International and Chair of AMEC, on AMEC’s collaborative approach to growth and advancing the practice of measurement.
Mike Daniels and Prof. Donald K. Wright, Ph.D., on the why it is critical to have measurement at the heart of every PR programme.
Ireland has sent a rich bloodline of emigrants who settled in the US, Canada, Australia, New Zealand and the UK. Do you have believe you have Irish roots and would you like to establish your Irish ancestry as part of your European Summit experience in Dublin? [...]
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In the latest issue of the Let’s Go with Ryanair magazine, (www.letsgo-mag.com) Comedian Danny Robins has some unusual tips on where to go in Dublin which will be of interest for delegates attending the European Summit.
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Jackie Brock-Doyle, Director of Communications and Public Affairs at the London 2012 Organising Committee of the Olympic & Paralympic Games (LOCOG), is to speak at the European Summit on Measurement in Dublin in June. She will present to the three day event just 43 days before the Games begin on 27 July, bringing 15,000 athletes from more than 200 countries to the United Kingdom [...]
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Each year at the European Summit AMEC establishes a strategic framework to drive forward new thinking on communications research and measurement. In a flagship session at the Dublin Summit, we will be revisiting the Barcelona Principles to debate and propose a major plan to finally embed the importance of communications research and measurement within corporate communications [...]
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