David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and Global Research, on how we learned from client speakers in this session.

Donald K. Wright, Ph.D.., Harold Burson Professor and Chair in Public Relations, College of Communication, Boston, argues that the debate is set to continue.

The Barcelona Principles outlawed AVEs. Ruth Pestana showcases AMEC’s replacement Valid Metrics guidelines. Until recently Vice Chair of AMEC’s North American Chapter.

A panel of industry leaders explore consolidation trends which include acquisition expansion within geographies.

The biggest audience of the workshop day hear why social media “movers and shakers” Tim Marklein, Katie Paine and Richard Bagnall make the case to develop Global Social Media Measurement Standards.

Mark Westaby, Founder of Spectrum Consulting and AdsInsight, on why proving your worth is now more than just a £, $ or a Euro value

David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and Global Research on how AMEC shifted from fundamentals of the Barcelona Summit to looking at the future for programme measurement

Peter Granat, President & COO, North America, Cision — North America and Mazen Nahawi, President, News Group International, Middle East, share their vision.

An international panel on why traditional media is not dead but just re-positioned.

The message from the speakers is that a clear definition of ROI is needed which is practical, rather than academic.

Mike Daniels, Senior Consultant with Report International and Chair of AMEC, on AMEC’s collaborative approach to growth and advancing the practice of measurement.

Mike Daniels and Prof. Donald K. Wright, Ph.D., on the why it is critical to have measurement at the heart of every PR programme.

Speakers from AMEC, ICCO, PRSA. IPR and Council of PR Firms: What the industry thinks – and wants!

Industry leaders give a geographic perspective. Client speakers talk about making hard choices and being accountable.

Top global clients Andre Manning, VP, Global Head External Communications and Acting Head Global Marketing  & Communications, Royal Philips Electronics and Meenu Handa, Director Corporate Communications, Microsoft, India, spell out the client need.

Senior clients from Royal Philips Electronics and Microsoft, India, give candid client insights.

Based on experience, based on expectation – clients spell out their requirements.

Jeremy Moakes, Head of Media Relations Division, Council of Europe and Jorge Portugal, Advisor on Innovation for the President of the Portuguese Republic talk about their measurement learnings.

Claire Hutchings, Global Advisor – Monitoring, Evaluation & Learning (Campaigns & Advocacy) Programme Performance & Accountability Team, Oxfam and Alberte González Patiño, Managing Director, Branding & Reputation, BBVA. What they think. What they learned from Lisbon.