152

Workshop H

Workshop H: “Pro-active crisis management with the help of economic-psychological approaches”
Presenters: Ingrid Moorkens, Head of products and development, AUSSCHNITT Medienbeobachtung and Robert Fekl, Head of Media Analysis, AUSSCHNITT Medienbeobachtung.
Ingrid and Robert discuss how different models of attribution can be implemented in a media content analysis and which results such an analysis may deliver.

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153

Introduction and Opening Remarks

Introduction and Opening Remarks with Barry Leggetter, Andy Brown and Mike Daniels

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154

Sandra Reape and Karen Williams

Words from Sandra Reape and Karen Williams

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155

Anna Kepka

Anna Kepka – Media Insight Director Europe & North America – Unilever

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156

How Do They Love Us? Let Me Count The Ways…

How Do They Love Us? Let Me Count The Ways… with Antonia Antonopoulos and Katie Delahayne Paine

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157

“Imagine a World In Which Traditional Media Has Died And Social Media Is King?”

“Imagine a world in which traditional media has died and social media is king. What would be the first 5 things you would do (stop, start or continue)? Join this session as we discuss Microsoft’s approach towards monitoring, engaging, and managing influencers in today’s disrupted media landscape”
Rebecca Duffy, Senior PR Manager, Microsoft Corporate Communications.

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159

Melanie Brooks

Melanie Brooks – Media and Communication Coordinator – CARE International

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160

London 2012: The Communications Challenges of Getting Ready to Welcome the World

London 2012: The Communications Challenges of Getting Ready to Welcome the World with Jackie Brock-Doyle

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161

The Need For Change

The Need For Change with Chris Foster

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162

Engagement

Engagement – David Rockland, Guest Speakers and Commentators

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163

The Commentators

The Commentators with Paul Holmes, Philip Sheldrake and Mark Mortell

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