Peter Granat, new Chairman of the AMEC Business Development Committee has announced the first speaker in a new AMEC Thought Leadership webinar series. He is Daniel Diermeier, Ph.D., author of a new book “ Reputation Rules ” setting the benchmark for using reputation as a vital part of corporate strategy. His webinar will be about [...]

LONDON, 16th May, 2011 – The International Association for Measurement and Evaluation of Communication (AMEC) has published new research which shows that the sector has emerged from recession with double digit growth over the past 12 months. AMEC members reported industry growth of 14% in year 2009/10 compared with 2% in the previous 12 months [...]

LONDON – May 12, 2011 – AMEC, the International Association for Measurement and Evaluation of Communication, and the Institute for Public Relations have announced a workshop at their European Summit that aims to be the first step towards building Global Standards in social media measurement. The workshop, to be held on June 8 as the [...]

LONDON, 11th May, 2011 – A worldwide campaign is being launched in June to show how public relations measurement can result in improved brand equity, corporate reputation, employee engagement, stock price and other business objectives. The first step is a survey into the attitudes of communicators towards programme measurement – and the new thinking which [...]

LONDON and LISBON (27th April, 2011). Jorge Portugal, Advisor on Innovation of the President of Portuguese Republic, is the latest top speaker to be confirmed for the 3rd European Summit on Measurement to be held in Lisbon, Portugal, from 8-10 June. The announcement was made today by the International Association for Measurement and Evaluation of [...]

Key figures in publishing are the latest speakers to sign up for the 3rd European Summit on Measurement. Imogen Haddon – Managing Editor, The Independent/Independent on Sunday and i; and Francine Cunningham, Executive Director of the European Newspaper Publishers Association (ENPA) will be in Lisbon to take part in a special workshop on Wednesday 8th [...]

After three years of fast growth, AMEC is again embarking on a membership drive, using a newly developed electronic membership kit. AMEC members who know of a company in research, media monitoring and measurement they believe would benefit from membership are asked to contact Barry Leggetter, Executive Director. barryleggetter@amecorg.com.

Two Working Parties have been formed as the latest step in our Membership Categories Review project. Mike Daniels, Chairman of AMEC, said: “We are now entering the critical stage where we address the detail of proposed changes to our membership structure. Our aim is to come out of this process with a modernized framework that [...]

Professor Tom Watson, Professor of Public Relations at the Media School, Bournemouth University, in the UK, one of the noted academics in PR and measurement, recently gave his professorial inaugural lecture on the history of public relations measurement and evaluation. Titled, ‘The evolution of evaluation – Public Relations erratic path to the measurement of effectiveness’, [...]

We have established a Resource Centre on the Home Page of the AMEC website as a quick way for members to find key documents. Initially the following key documents are here, including the Barcelona Principles; AMEC’s new Valid Metrics and How to Use Them as well as a complete speaker download from our successful November [...]

A sign of the value AMEC members put on the International Business Monitor is that we have achieved a new record response rate of 89 % when the study was run over the past few weeks. Barry Leggeter, Executive Director, said: “It is a very strong figure and we are delighted at the support from [...]

After 9 years, the Board felt it was time for the AMEC Awards to have a “makeover!” And what might emerge is a new look event run as part of the European Summit in 2012….. First however, a group led by Mark Westaby, of Spectrum, is considering the detail of any change. The group, assisted [...]

We are asking all members worldwide to give us 10 minutes to help build the future! One of AMEC’s key strategies for 2010/11 is to develop the AMEC Knowledge Share Initiative (KSI) and create an “educated consumer” for media monitoring and evaluation. As we are a network organisation, AMEC growth depends on our ability to [...]

Since taking the decision to temporarily suspend the AMEC College from the end of April, AMEC has already had expressions of interest from universities and education providers in becoming our new College Partner. The Professional Development Committee is currently developing a scoping document which can be issued to organisations on our final shortlist.

A major review of AMEC membership categories is under way, prompted by our rapid growth in the last three years. Two Working Groups will meet during the summer to discuss and make recommendations on membership category changes. Mike Daniels, Chairman of AMEC, said: “Every organisation reaches a point in its development where it needs to [...]

Members around the world have welcomed the new-look Rights Knowledge Base launched earlier this month. The Rights Knowledge Base has been developed by AMEC’s Licensing & Copyright Committee. Jeremy Thompson, the Committee Chairman and Chairman of the Durrant’s Group, said: “We would like to thank our members internationally for their help in providing country profiles. [...]

Delegate interest in the 3rd European Summit is starting to build as members book online to secure their AMEC EarlyBird discounts. Lisbon, 2011, promises to be another international affair, with members from 10 different countries already registered and with the main wave of bookings yet to come. AMEC members have a special EarlyBird delegate discount. [...]

The AMEC Board has taken the decision to temporarily suspend the AMEC College from the end of April. It is part of a strategic review of our educational offer. James Davies, Chairman of AMEC’s Professional Development Committee and Managing Director of Impactwise, said: “We have considered this matter very carefully. Our conclusion is that we [...]

AMEC continues to be involved in speaking at industry events to help promote the benefits of programme research and evaluation. A number of AMEC members took part in a half-day conference on ROI organised by PRMoment in London and Ketchum Pleon. They were: David Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and Global Research and Chairman [...]

We will soon have a high impact version of the Valid Metrics developed by Task Forces led by Ruth Pestana, of Hill & Knowlton and Tim Marklein, of Weber Shandwick, as a result of the Barcelona Principles. Marianne Eisenmann, from Determinus (a Chandler Chicco AMEC member company), was given the brief to create a more [...]

AMEC has congratulated PR Week, an influential trade magazine, on its decision to ban AVEs as a method of programme measurement in its 2011 PR Week UK Awards. We are now asking members in other countries to lobby for a similar rules change. In its advice to PR professionals, PRWeek stated: “Starting from this edition [...]

Members have been sent sign-in information to complete the International Business Monitor, the only global research study of the media intelligence sector. Last year we had a 77% response rate as members increasingly use the results to shape their own business planning. Such a member is Media Monitors in Asia Pacific, where John Croll, CEO, [...]

As well as our own European Summit in Lisbon in June, two AMEC representatives will be speaking on behalf of the industry in the Portuguese city later this summer. Jeremy Thompson, Chairman of the Licensing Committee, is speaking at the Press Database and Licensing Network (PDLN) conference on Tuesday 21st June. Also returning to Lisbon [...]

We will have a powerful speaker line-up in Lisbon to discuss communication issues and trends. We can already we can confirm that we will have speakers in Lisbon from: – Facebook – Oxfam – BBVA – Royal Philips Electronics Watch out for AMEC marketing emails with details of more speakers!

AMEC’s Board will meet in London on 17th February and a key Agenda item will be to discuss important future changes to AMEC’s membership categories. The Board is expected to set up two Working Groups to examine proposals in details which are designed to simplify and rationalise existing levels of membership and address anomalies in [...]

Richard Pinder stepped up to take sole leadership of Publicis Worldwide in May 2009 which, with 9000 employees in over 80 markets, is the largest Publicis Groupe agency network. He sits on Publicis Groupe’s P12 Management Board and reports directly to Maurice Lévy, Chairman and CEO. He has focussed Publicis Worldwide on Creating Contagious Ideas [...]