Testimonials about the AMEC Certificate in Measurement & Evaluation

“I would strongly recommend the AMEC International Measurement Certificate course to anyone willing to pursue a career in the field of media measurement and evaluation. The course is ideal for beginners as well as experienced professionals. It provides beginners knowledge about media measurement, with focus on the past and current domain practices. On the other hand, the course allows experienced people to refresh concepts and challenges their pre-conceived assumptions, while providing information about the latest developments in the field. The course also serves as a platform where students can exchange ideas and have meaningful discussions with fellow professionals from around the world.”

Durgesh Kumar Garg, General Manager
Impact Research & Measurement Pvt. Ltd., India

The AMEC International Measurement Certificate course was a stimulating way to engage with the developments in the field. The combination of theory and the many cases that we studied in the course enabled us to integrate the AMEC Integrated Framework into our day to day work.

Annemarie van Elfrinkhof, Senior Consultant
Liesbeth van der Vlegel, Operational Manager

“The AMEC International Measurement Certificate course has proven invaluable not only for my personal career development but also for the benefit of the agency. The knowledge and skills gained from the course have empowered me to cascade what I have learnt to others who are equally passionate about integrating measurement in everything we do here at Pegasus.”

Tom Sommerfelt
Account Manager
Pegasus

“As a strategic communications professional, it is extremely important to understand the fundamentals of measuring and evaluating communications activities.  In an industry where evaluation standards are still somewhat elusive, AMEC’s course is leading the way in creating a foundation for PR practitioners to apply internationally agreed upon principles.  This course helps to make the seemingly intangible more tangible.”

Stephanie Curry
Senior Consultant
Booz Allen Hamilton

Completing the AMEC International Measurement Certificate course has provided a valuable addition to my core skills as a practising media analyst and insights specialist. To my knowledge the course is unique to our industry and provides a rich source of information to underscore best practice in media measurement. The course was interesting while challenging and was delivered in a highly professional manner. It effectively caters for media professionals in diverse locations across the globe who face similar challenges ensuring clients continue to receive the world-class analysis and media measurement service they expect.

Wade Featherstone
Insights Specialist
iSentia Australia


I would recommend the AMEC International Certificate in Measurement and Evaluation to AMEC members wishing to revise and stay current and to new industry entrants seeking to establish a learning foundation. Senior lecturer Paul Noble’s approach to the syllabus and student feedback was informative and encouraging while I found the course content to be both well structured and business relevant.

Additionally the opportunity to share ideas and feedback with my peers internationally helped to make the course more engaging and the online course management and knowledge library was both comprehensive and easy to use.

Keith Forbes
Manager Analysis and Insights
The Media Research Group (an AAP business)


The AMEC International Measurement Certificate course was very useful and relevant for my role as an Evaluation Analyst at Press Data. The teaching was always of a high standard and the tutors gave us opportunities to engage in debates and share our ideas. The webinars were always recorded so I could fit it around my working day and I had a great opportunity to learn and network with people all over the world.

Emma Bowman
Evaluation Analyst
Press Data


The AMEC course has been an absolute pleasure, The level of information provided in the course was simply exceptional, concrete examples,  excellent case studies and excellent feedback and participation levels. I truly felt that  the time flew by. I am definitely benefiting from all the knowledge I gained throughout the course on a daily basis at my current role at Salience Insight Dubai, and I recommend the course to my colleagues and any PR professional.

Mounir El Agouz
Client service manager
Salience Insight Dubai


The AMEC International Measurement Certificate course has provided invaluable knowledge and best practice in measurement. Being part of the measurement professionals’ community has been insightful and provided reassurance that other organisations face similar challenges, while giving me the confidence to implement these best practices in my current role

Annette Saunders
Business Support Manager
Vanquis Bank Ltd


Studying the AMEC International Measurement Certificate course has given me the confidence to advise colleagues and clients on their approaches to evaluation and measurement. I’m always pulling out my notes and using them as a reference point for new challenges. If I could have done anything differently, it would be to have made more time to interact with the other students in the online forum. Having access to people from all around the world is invaluable and everyone should make the most of this!

Anna Crichton
Planner
Porter Novelli


The AMEC International Measurement Certificate has really supported me in my current role at Glyndebourne. It offered a thorough grounding in the latest thinking on best practice approaches to monitoring and evaluation and helped to demystify this element of a media campaign. Following the course I feel substantially better equipped to interrogate our media activity to elicit insights and evidence which support both the wider communications team and the organisation as a whole.

Kate Harvey
Campaigns Officer
Glyndebourne


This course was a very interesting and valuable experience for me, providing a wide knowledge about a media research and enlightening the path for my own further professional development. It has given a new perspective and provided with clear guidelines to implement in my work as a media analyst. The course has given confidence to me and supported many of my critical work decisions. It was also extremely useful to read a lot on social media measurement. This field is relatively new in my country, so the course has provided me with foreign experience on the topic and helped to understand which direction I should follow measuring and analyzing social media. I am looking forward to a new possible course on any of the PR evaluation fields with AMEC College.

Olga Zhizhmanova
Media analyst
iBIC Russia


The AMEC International Measurement Certificate has really supported me in my current role in Media net d.o.o. (Zagreb, Croatia) and helped me understand from being on a course with others from other countries the challenges we all face.

Hrvoje Prpić
Researches and analysis
Media net d.o.o. (Zagreb, Croatia)


The AMEC International Measurement Certificate course was a great opportunity to get in touch with the best PR practicioners & experts and with a comprehensive, but still efficient, corpus of study materials. Whole course was a good balance of lectures, team discussions and individual work, all with an undoubtful focus on practice.

Pavel Herot
Managing Partner
Media Tenor Czech Rep.


The AMEC International Measurement Certificate course has really helped me better understand that measurement is indeed more a state of mind than a lack of method. The course was a unique “forum” to see how professionals from different countries / markets experience similar challenges and an excellent “source” to combine theory with best practice. The course was extremely well prepared, with excellent presentations and renowned speakers that provided worthwhile aspects and practical advice on measurement.

Sohia Karakeva
Media freelancer


It was my first encounter with teaching via an online course. It was a very interesting experience. I appreciate the friendly atmosphere of the online meeting, the chance to discuss matters with my colleagues from all corners of the world, and the choice of materials that we had for disposal during the course and that I can continue to tap on in my work. From the professional point of view, I appreciated above all the theoretical background, on which the measurement of PR and media contents would be based.

Ivana Hejhalová,
Newton Media, Prague, Czech Republic


I have had previous experience with online learning, but in case of AMEC I was pleasantly surprised by the high professional standards of conducting the course. The instructor endeavoured to always be in contacts with the students and the web interface performed without problems. For me as a media analyst, it was very interesting to learn how international standards are created in my field and tom share the experience of my foreign colleagues, at least in its virtual environment.

Ivan Vodochodský, PhD.
Newton Media, Prague, Czech Republic


The AMEC International Measurement Certificate enabled me to compare various approaches to the measurement of media outputs used in the production of analyses with internationally recognised methods. In many cases this comparison came as enrichment to me. Of special interest to me were experiences with the measurement of social media. I also appreciated how the course instructors managed to conjure up an informal, friendly atmosphere for the course participants.

Věra Čarná
Head of Media Analyses Department
Newton Media, Prague, Czech Republic


Carefully designed and well structured, the AMEC International Measurement Certificate course provided me with a rewarding learning experience, through which, all the fundamental and important aspects of media measurement were presented in a systematic way with both theories and best practice case studies. The modularized course structure made it very easy for me to allocate more time on the modules that I personally needed to focus on. To certain extent, it is a standardized AND customized program.”

Shan Chengjun
Analysis Director, iSentia China


The AMEC International Measurement Certificate gave me a new, wider perspective on media measurement integration. I would have no hesitation about recommending the programme to anyone else

Janez Kne
Head of analytical department
PRESS CLIPPING, d.o.o., SLOVENIA


I’ve really enjoyed the level of engagement in the forums and participation from other students. I didn’t expect it and it’s been a really pleasant and informative experience.

Kate Greenwood
360m Australia

Testimonials for the AMEC Social Media Measurement Course

The AMEC Social Media Measurement Course helped me share knowledge, experience and practice on the issues, trends and developments around social media. The course was very professionally organized and executed and I especially have appreciated the recorded podcasts with industry experts. The course helped me think about the correct way to measure social media and how to better prepare a social media marketing strategy.

Sophia Karakeva
CMO, Data Scouting