AMEC GLOBAL COMMUNICATION EFFECTIVENESS AWARDS 2012

The AMEC Awards, which are now in their 10th year, recognises and celebrates exceptional work and accomplishments in putting programme research, measurement and evaluation on the Agenda, especially since the adoption of the Barcelona Principles framework in 2010.

This is a new-style AMEC Awards after a deliberate 12 months break in which we reviewed how to make the AMEC Awards the biggest event of its type internationally. We seek to make the AMEC Awards different by

Making the AMEC Awards truly international by forming an International Judging Panel
Encouraging entries from the global PR industry
Celebrating the Awards as an international event by announcing the winners at AMEC’s European Summit in Dublin at a Dinner to be held on Thursday 14th June, 2012

The awards offers the opportunity to showcase International Best Practice in programme research, measurement and evaluation.

Categories

1. Best Use of Communication Management: Public Sector
These awards recognise entries which demonstrate best practice in measurement of communication from print, broadcast and/or digital media either for a campaign or for ongoing activities.

2. Best Use of Communication Management: Not-for-Profit
These awards recognise entries which demonstrate best practice in measurement of communication from print, broadcast and/or digital media either for a campaign or for ongoing activities.

3. Best Use of Communication Management: Business-to-Business
These awards recognise entries which demonstrate best practice in measurement of communication from print, broadcast and/or digital media either for a campaign or for ongoing activities.

4. Best Use of Communication Management: Business-to-Consumer
These awards recognise entries which demonstrate best practice in measurement of communication from print, broadcast and/or digital media for a campaign or ongoing activities.

5. Best Use of Communication Management: International – Multi-market Activity
This award recognise entries which demonstrate best practice in measurement of communication from print, broadcast and/or digital media either for a campaign or for ongoing activities. (Please note that ‘International’ is defined from the viewpoint of the client.)

6. Integrated Communication Measurement/Research
This award recognises those entries which demonstrate best practice for combining communication measurement with another research technique, such as: consumer research; journalist research; attitudinal research; online research; or business measures (eg share price, sales) in order to give the client a more thorough and robust understanding of its position. These could be employed in a crisis management scenario, specific campaign, new launch, or as part of ongoing activity.

7. Best Use of Measurement for a Single Event
This award recognises those entries which demonstrate best practice in communication measurement of a single event. Events may be trade conferences, industry exhibitions, sporting events, elections, charity or similar events. This category is particularly suited for companies who provide quantified measurement of the results of media campaigns for specific events.

8. Best Use of Social Media Measurement
This award recognises those entries which demonstrate best practice in measurement of social media either for a campaign or ongoing activities. Social media encompasses all forms of media that is delivered using digital technology. The social media can be evaluated as part of a campaign integrated with traditional media but the entry should focus on the objectives, execution and results of the social evaluation element rather than the traditional media.

9. Best use of a research, measurement and evaluation programme by a PR consultancy, private sector in-house communications team or Not for-profit and public sector communications team.
This award is open to PR consultancies to recognise work in advancing best practice in programme measurement and evaluation for their clients. A client and consultancy representative will be invited to present the case study to delegates at the European Summit.

10. Outstanding client contribution to programme research and evaluation. NEW
This Award recognises the contribution a client has made within his organisation and in the wider marketing communications marketplace to champion the importance of programme research and measurement as an integral part of demonstration the value of communications to senior management.

11. Innovation Award (formerly a Grand Prix Award)
This award is open to entrants in any category and seeks to recognise the most creative and innovative solutions developed by either clients or AMEC members tailored to specific research and communications measurement challenges.

12. Young Professional of the Year Award
This award recognises the excellent work of young professionals in all areas of communication measurement who make a valuable contribution to the companies that they work for by providing excellent client services and by developing and driving business. In addition, these individuals should show considerable promise as future leaders of the industry. This award is open to individuals who are under the age of 35 on 17 November 2011. Only open to AMEC members.
The entry must be a maximum of two sides to include a description of the individual’s work and a nomination from someone within their company.

GRAND PRIX AWARDS

Global/International Award
This award will be presented to the entry which the judges felt was the most outstanding international campaign from all categories

The Judges’ Platinum Award
This award will be presented to the best of the best entry which the judges felt was the most outstanding from all of the entries.

SPECIAL AWARDS

The Chairman’s Award
This award is awarded annually by the AMEC International Board to recognise outstanding contribution to the growth of AMEC.

Services to Industry Award (first presented in 2010)
This award is made at the discretion of the Chairman and the AMEC International Board to an individual who has made an outstanding contribution to the advancement of communications research and measurement. The Award was presented spontaneously in 2010.

Student of the Year Award. NEW
2,000 word dissertation on “”What is the role of the measurement and evaluation of communications in an economic downturn?” There is no charge to enter this award. Open to all students studying communications/PR on a worldwide basis. The Award will be promoted via Universities and public relations associations. The aim is to stimulate student interest in the importance of programme measurement. The Award carries a £250 Stipend. If logistically possible, the student will be invited to present the Paper to delegates at the European Summit.

Criteria for entering the awards

AMEC’s special entry criteria:
What the judges will be looking for in your entry:

  • Has clear measurable (SMART) objectives.
  • Demonstrates how the PR team/consultancy has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on the target audience.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • In line with AMEC’s commitment to the Barcelona Principles framework, the use of AVEs as the “value of earned media” will be considered unfavorably by the judges.

The judges will consider the following when scoring all Award entries:

Objective/Brief (10 out of 100 points)

  • Outline and extent of the brief

Strategy (20 out of 100 points)

  • The approach and level of planning to meet the brief

Execution/Implementation (30 out of 100 points)

  • Appropriateness of the methods used
  • Standards of research methods used
  • Originality, innovation and new approaches
  • Clarity in the presentation of information to the client
  • Budget

Conclusion (30 out of 100 points)

  • Reliability of research results
  • Impact of programme on target audiences
  • Impact on business outcomes
  • Did the client act on the report?
  • Commercial value of the evaluation
  • Recommendations reached
  • Strength of the conclusions drawn

Presentation (10 out of 100 points)

  • Quality of entry writing
  • Presentational style
  • Response to the entry brief

Judges

The judging will take place early 2012. A panel of international independent judges from consultancy, in-house, academic and media backgrounds, chosen for their experience and expertise, will assess all entries.
Judges details will be announced shortly.

Guidelines for entering the awards

Entry deadlines:

EarlyBird: new deadline is Monday 5th December, 2011 – extended!!

Final entry deadline – Monday 19th December

March 2012: Shortlist announced

Who can enter
The awards is open to all PR and communication practitioners from communication measurement companies, media agencies, PR agencies, communication agencies and private and public sector and not-for-profit in-house communication teams.

Eligibility
The majority of the work carried out for each entry must have taken place in the period between1 June 2010 to 28 November 2011.

Submitting an entry
The entry process is online and is being managed by the CIPR. Click here for details on how to submit your entries.

Entry form templates
Download the entry form template (Word doc)
Download the Young Professional of the Year entry form (Word doc)

PLEASE NOTE:
We are pleased to announce that the Chartered Institute of Public Relations (CIPR) is managing the online entry process for the AMEC Awards 2012, allowing AMEC to benefit from their experience in this area and demonstrating strong partnership collaboration.

Supporting materials
Each entry may be accompanied by supporting materials (maximum of four sides of A4), which will typically include charts, graphs, etc but there must be no press cuttings. Supporting materials may be provided to illustrate and give examples for an entry and will be referred to by the judges for this purpose alone. All supporting materials must contain details of the entry to which it relates. All instructions on how to submit supporting materials can be found on the online entry system

Budget range
Measurement programmes with small budgets are welcomed as often these are the most original and innovative evaluations.

Judges reserve the right to change the category in which an entry has been submitted should they feel that it would be more appropriate in another category.

Entry fees

Entry fees Early bird entries (entered by 28 November 2011) Late entries (entered by 19 December 2011)
Full members £99 + 20%VAT = £118.80 £153 + 20%VAT = £183.60
Associate members £120 + 20%VAT = £144 £174 + 20%VAT = £208.80
Individual members £131 + 20%VAT = £157.20 £185 + 20%VAT = £222
Non-members £142 + 20%VAT = £170.40 £196 + 20%VAT = £235.20

The entry fee has to be paid on entering the awards and prior to the appropriate entry deadline. VAT@20% will be added to all entry fees

PAYMENT METHODS
Credit/debit card or PayPal – all our card payments are processed through PayPal, you do not have to register with PayPal to complete a credit/debit card transaction (please see from Section 14 for further instruction on PayPal).
Receipts will automatically be issued.
Request an invoice’ – complete your Accounts team/Payment contact details within the online entry process.. Please be aware that invoices will be sent electronically. Invoices must be paid before the final entry deadline or the entry will be removed from the category.

PLEASE NOTE:
AMEC reserves the right to publish details from award winners and shortlisted entries. Supporting materials may be supplied in confidence and the responsibility for advising AMEC of any confidentiality restraints imposed by clients shall lie with the company submitting the entry. AMEC shall not be held liable for any failure by the company or agency submitting the entry to supply such confidentiality details.

Contact details

If you have any questions about the AMEC Awards – entries, judging, dinner bookings, – please contact Nicola Gardiner

T: +44 (0)7971 813677

E: nicolagardiner@amecorg.com

INTERESTED IN AWARDS SPONSORSHIP?
Please contact Barry Leggetter, Executive Director, on barryleggetter@amecorg.com.

FAQs

Who can enter the awards?
The awards is open to all PR and communication practitioners from communication measurement companies, media agencies, PR agencies, communication agencies and private and public sector and not-for-profit in-house communication teams.

How do I enter?
All entries are being taken on behalf of AMEC by our agents, the CIPR. Click here to go the online entry system.

How much does it cost to enter?

Entry fees

Entry fees Early bird entries (entered by 28 November 2011) Late entries (entered by 19 December 2011)
Full members £99 + 20%VAT = £118.80 £153 + 20%VAT = £183.60
Associate members £120 + 20%VAT = £144 £174 + 20%VAT = £208.80
Individual members £131 + 20%VAT = £157.20 £185 + 20%VAT = £222
Non-members £142 + 20%VAT = £170.40 £196 + 20%VAT = £235.20

VAT receipts (where applicable) will be sent out after the entry deadline.

Do I have to pay UK VAT @ 20% if I am not a UK registered company?
If you buy goods or services for your business in the UK that are VAT chargeable, you may be able to reclaim the VAT you paid in the UK if you’re VAT-registered in your own EU country, and bought the goods or services to use in your business. Or for Non EU businesses; if you’re registered as a business in your own country, and bought the goods or services to use in your business. Please follow this link for further information on the international trade refunds scheme: http://www.hmrc.gov.uk/vat/managing/international/index.htm

How do I obtain an invoice in order to raise a payment from my organisation?
Please complete the online entry form and select the invoice option on the payment page. Note: This option is available until Monday 28 November. Invoices need to be paid in full by 5pm on Monday 19 December 2011 or your entry will be removed.

How many categories are there?
There are 12 standard categories, 1 student of the year award, 2 Grand Prix and 2 Special Awards.

Can I enter the same campaign in more than one category?
Yes, but you need to fill out and pay for each separate online entry in each category the campaign is entered into. Please ensure your entry is relevant to the category you are entering. There is no discount for entering more than one category.

When is the closing date?
The first closing date for entries is 1700 hours GMT on Monday 28 November 2011. The final entry deadline is 1700 hours on Monday 19 December 2011.

What if I miss the entry deadline?
Please contact Nicola Gardiner at nicolagardiner@amecorg.com to discuss late entries. Our start point is ….we will try to work with you!

I’m not sure which category to enter?
You can enter your campaign in more than one category. If you want to enter just one category and you are not sure where to place your campaign, you can contact Nicola Gardiner at nicolagardiner@amecorg.com or 07971 813677 to discuss.

When will I know if I am shortlisted with my entry?
You will be notified if your entry is shortlisted in March 2012. The shortlist will also be published on the AMEC website at this time.

Who judges the entries?
A panel of international independent judges from consultancy, in-house, academic and media backgrounds, chosen for their experience and expertise, will assess all entries.

If someone in our organisation is a judge, can we still enter the awards?
Yes, but the judge will not be allowed to judge any category in which you have entered.

Must the entries be in PDF format?
Yes, please, as we find this format easier to work with. For additional information on how to create a PDF document, please consult our Notes on PDF creation.

Can I include any artwork or images in my PDF?
Your PDF can be up to 1MB in size or a maximum of four sides of A4. Please do not include any artwork or imagery.

Can I enter an ongoing campaign for an Award, or does it have to be one that has been completed in the past year?
Campaigns that span a long period of time are fine, as long as the main focus of the entry is on the one year period from 1 June 2010 to 28 November 2011.

Can my entry remain confidential?
AMEC reserves the right to publish details from award winners and shortlisted entries. Supporting materials may be supplied in confidence and the responsibility for advising AMEC of any confidentiality restraints imposed by clients shall lie with the company submitting the entry. AMEC shall not be held liable for any failure by the company or agency submitting the entry to supply such confidentiality details.

Do all entries receive feedback?
No, we do not provide feedback for all entries, only those that are shortlisted.

When will the winners be announced?
There will be a special AMEC Awards segment as part of the SummitDinner as part of the AMEC European Summit in Dublin on Thursday 14 June 2012. What it means is that 200 delegates from all over the world will celebrate your success!

How do I book a ticket for the awards ceremony?
Click the box on the entry form asking if you would be interested in receiving information on booking to attend the Awards dinner or email nicolagardiner@amecorg.com expressing your interest.