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Your opportunity to link your company with the measurement revolution! [...]Read More
In a strong display from firms in Asia Pacific, Ogilvy Public Relations scooped four Golds and also the Grand Prix International Award in the AMEC Awards.Read More
Dave Senay, global CEO of FleishmanHillard urged PR firms to pro-actrively use the Barcelona Principles in their work in and in client meetings.Read More
A new initiative to measure the impact of social media was announced at AMEC’s International Summit on Measurement in Amsterdam.Read More
New international research by AMEC shows that as PR firms move to adopt a new integrated model they are also recognising the importance of measurement and analytics more than ever before.Read More
Download new thinking
Professor Jim Macnamara PhD, Professor of Public Communication, University of Technology, Sydney, presented new thinking at the International Summit in Amsterdam.
Return on Engagement
Chris Foster Vice President, Booz Allen Hamilton showed how media and metrics go hand in hand with a visual showing the Evolution of Communications Measurement, presented as part of his Summit paper on “Return on Engagement.”.